In Chaiqiao Street, Beilun District, Ningbo, there are more than 8,000 flower and plant subordinate households and more than 2,000 professional households. The regional flower and plant industry has initially formed a pattern of scale, base and industrialization. Since last year, the United Front Work Department of Beilun District Committee (People’s Religious Affairs Bureau) has carried out the action of “national unity and common prosperity”, guided the establishment of a platform for compatriots of all ethnic groups to get rich, built a characteristic flower and plant base with Zishi and Ruiyan districts of Chaiqiao Street as the origin, promoted the transformation and upgrading of flower and plant industry, and improved the hematopoietic capacity of regional flower and plant operators. In 2021, the planting area of flowers and trees reached 25,000 mu, and the per capita annual income of flower farmers reached more than 50,000 yuan. Flowers and trees were exported to all parts of the country, becoming “rich flowers” for local people.
First, the United front empowers and helps the flower farmers to develop together. Unite more than 30 flower and plant cooperatives, flower and plant business entities and more than 140 large flower and plant households, set up characteristic flower and plant bases, set up 6 characteristic groups such as bonsai modeling and sales of women, and provide flower farmers with all-round services such as variety promotion, bonsai planting, variety cultivation and technology promotion. Give full play to the brand effect of ethnic entrepreneurship alliances, guide social organizations and non-governmental organizations such as Chaiqiao Flowers and Trees Association, Flowers and Trees Brokers Association, Ruiyan Huayun Club to play a professional role, organize seminars on flowers and trees market and fashion trends every quarter, and carry out professional activities such as flower farmers’ practical classroom, flower field agronomy classroom, bonsai modeling classroom, and gardener’s monthly talk, so as to improve the comprehensive quality and professional skills of flower farmers and help solve problems in production technology, information and sales.
Second, take the initiative to respond and guide the industry to accelerate its transformation. In the face of the risk of the decline in sales of flowers and trees caused by the epidemic situation in COVID-19, actively guide the transformation and upgrading of flowers and trees industry from extensive to fine, and enhance the added value of flowers and trees industry. For example, the implementation of the high-quality nursery stock project to increase farmers’ income will invite experts from Academy of Agricultural Sciences, Ningbo University, ningbo polytechnic and other institutions to give lectures and exchange in the fields, share the experience of high-quality nursery stock planting and overall design and modeling, and help flower farmers cultivate miniature bonsai with high ornamental value. Since the launch of the project, about 30% of flower farmers have been successfully transformed, and the revenue has increased by more than 15%. Set up the second generation flower inheritance class, set up a series of online sales model courses, attract 16 second generation flowers to engage in flower and plant production, and inject new strength into the transformation and upgrading of flower and plant industry.
Third, accurate assistance and tailor-made prescription for common prosperity. Give full play to the minority development fund’s “four or two contributions” role, and implement the needy flower farmers’ assistance actions. Take the lead in conducting a thorough investigation of poor flower farmers, sorting out 51 flower farmers with difficulties, holding a meeting of flower farmers’ inquiries and needs, formulating “one policy for each household”, implementing “five assistance actions” such as agricultural materials, technology, sales, manpower and finance, and launching financial institutions, professional organizations, large flower and plant households to claim assistance projects. Every year, on average, six new varieties, more than 20 times of technical counseling and more than six times of policy consultation are provided to flower farmers with difficulties. Explore the modern planting production mode and e-commerce sales mode of flowers and trees, and give low-income flower farmers industrial support in important links such as capital, technology, talents and market. Up to now, the sales of difficult flower farmers have increased by more than 35%, and the flower farmers in the jurisdiction have gradually achieved common prosperity.