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This year, 13 June is Cultural and Natural Heritage Day. In order to further enhance the people’s awareness of cultural heritage protection, inherit and carry forward the excellent traditional Chinese culture, and create a good social atmosphere for cultural heritage protection, around the time of Heritage Day, our province focused on the themes of “intangible cultural heritage, healthy life” and “cultural relics are colored, and all-round well-off”, focusing on more than 210 series of publicity and exhibition activities on cultural heritage protection, forming a warm situation with the main city activities as the center and the linkage of cities and counties. Affected by the epidemic, this year’s Heritage Day activities were mainly carried out on online platforms, and offline activities in various places were held in accordance with the requirements and norms of local epidemic control.
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On the morning of June 13, the opening ceremony of the 2020 “Cultural and Natural Heritage Day” Zhejiang Home City (Shaoxing) series of activities was held in Anchang Ancient Town, Keqiao District, Shaoxing City, in the form of online live broadcast, Yu Ziyu, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, Liu He, Member of the Party Group of the Provincial Department of Culture and Tourism and Director of the Provincial Cultural Relics Bureau, Ye Jing, Member of the Party Group and Deputy Director of the Provincial Department of Culture and Tourism, Sheng Yuechun, Deputy Secretary of the Shaoxing Municipal Party Committee and Mayor of Shaoxing, and Zhao Rulang, Deputy Secretary of the Keqiao District Party Committee and Mayor of Shaoxing City, jointly opened the event. The theme of this event is “Continuing Zhejiang’s Cultural Context and Building a Better Life”, hosted by the Department of Culture and Tourism of Zhejiang Province, the Cultural Heritage Bureau of Zhejiang Province and the People’s Government of Shaoxing Municipality, and organized by the Zhejiang Intangible Cultural Heritage Protection Center, Shaoxing Municipal Bureau of Culture, Radio, Television and Tourism, Shaoxing Municipal Cultural Relics Bureau, Shaoxing Keqiao District People’s Government, and Shaoxing Intangible Cultural Heritage Protection Center and Shaoxing Keqiao District Culture, Radio, Television and Tourism Bureau.
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Yu Ziyu, Secretary of the Party Group and Director of the Provincial Department of Culture and Tourism, pointed out in his speech that with the great attention of successive provincial party committees and governments and the joint efforts of the whole society, the protection of cultural heritage in our province has achieved remarkable results, with 12 World Heritage Sites, 10 Intangible Cultural Heritage of Humanity, 281 National Key Cultural Relics Protection Units, and 217 National Intangible Cultural Heritage Sites. Director Chu Ziyu stressed that cultural heritage is precious, and there is a long way to go to protect and pass it on. We should take this event as an opportunity to deeply study and implement General Secretary Xi Jinping’s important expositions on promoting excellent traditional culture and the spirit of his important speech on inspecting Zhejiang, strive to create a new situation in the protection of Zhejiang’s cultural heritage, and make greater contributions to accelerating the construction of an “important window”.
At the opening ceremony, the list of donors (units) collected by the collection of intangible cultural heritage museums in Zhejiang Province in 2019 was announced, and the list of award-winning projects in our province was announced and displayed in 2019, the list of award-winning projects of our province in 2019, the list of finalist projects of the top ten archaeological new discoveries in China in 2019, the list of excellent exhibition projects of museums in the province in 2019, the list of winners of important archaeological new discoveries in Zhejiang in 2019, and the list of the fourth most beautiful cultural relics watcher.
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After the opening ceremony, a variety of online publicity and exhibition activities were held, mainly including four major sections: “Purchase Cloud Intangible Cultural Heritage Market”, “Enjoy Achievement Show”, “Appreciation – Cultural Museum Story Meeting” and “Listen to the ‘Good Voice’ of Intangible Cultural Heritage”. A series of offline activities with Shaoxing water town characteristics, such as ancient water dragon performances, water town weddings, water town social plays, water markets, and interactive experiences of traditional handicrafts, were launched at the event site.
As of 12 noon, a total of 4.859 million people had watched and participated in the online live broadcast, and the Anchang Ancient Town Scenic Area received 15,000 tourists throughout the day.