On the morning of May 14, the opening ceremony of the main venue of the 2021 “May 18 International Museum Day” was held at the Jiashan County Museum, hosted by the Zhejiang Provincial Cultural Relics Bureau, Jiaxing Municipal Bureau of Culture, Radio, Television and Tourism, organized by the Zhejiang Provincial Museum Society, the Publicity Department of the Jiashan County Party Committee, and the Jiashan County Bureau of Culture, Radio, Television, Tourism and Sports, and organized by the Jiashan County Museum.
Cao Hong, deputy director of Zhejiang Provincial Cultural Relics Bureau, pointed out in his speech that 2021 is the first year of the implementation of the “14th Five-Year Plan”, and museums at all levels in the province should adhere to the concept of “legal protection, digital reform, integrated development, international integration, and humanized services”, and strive to become a benchmark province for modern public service systems for museums.
Zhang Shuo, Secretary of the Party Committee and Director of Jiaxing Culture, Radio, Television and Tourism Bureau, pointed out that under the background of urban cultural rejuvenation and cultural tourism integration, city and county museums should become highlands for historical and cultural excavation, research, protection, inheritance and dissemination, windows for displaying urban heritage, classrooms for the public, especially teenagers, to absorb knowledge, the first choice for urban tourism, and a base for the research and development of characteristic cultural and creative products.
Guo Zhen, member of the Standing Committee of the CPC Jiashan County Committee and Minister of Propaganda, said that Jiashan Museum, as a new landmark of cultural Jiashan County, has received more than one million visitors since its official opening in June 2019. For the first time, Sino-Swiss Museum co-curated exhibitions such as the authentic works of historical and cultural celebrity Wu Zhen Hui “Jia” not only launched the “good culture” county humanities brand, provided strong cultural support for economic and social development, but also became a golden business card for Jiashan to empower cultural communication and show a better life. In the next step, Jiashan will further practice the new development concept, more actively use new technologies and new methods, keep the right innovation, bravely open up a new situation, give full play to the role of the museum as a cultural person and educate people, and meet new challenges and win a new future in grasping new opportunities.
At the opening ceremony, the release ceremony of red resources in the Yangtze River Delta Ecological and Green Integrated Development Demonstration Zone was held; The list of Jiaxing Museum Alliance units was announced, and the awarding ceremony of Jiaxing Museum Alliance units was held; The awarding ceremony of “National First-class Pavilion” was held, and 7 museums in Zhejiang Province were upgraded to first-class museums, and the “National First-class Pavilion” medals were awarded to the main hall of Hangzhou West Lake Museum, China Tea Museum, Hangzhou Museum of Arts and Crafts (Hangzhou China Sword and Scissors Museum, Hangzhou China Fan Industry Museum, Hangzhou China Umbrella Industry Museum), Ningbo Tianyi Ge Museum (Ningbo Baoguo Temple Ancient Architecture Museum), Ningbo China Port Museum, Nanhu Revolution Memorial Hall and Zhoushan Museum; The 2020 “Most Innovative Museum” award of Zhejiang Province was presented, and Taizhou Museum and Jiashan County Museum won this award.
In addition to the opening ceremony, the main venue activities of Zhejiang Province also included a series of sub-activities such as “The Future of Museums: Restoration and Reinvention”, “Sino-Swiss Museum Cultural Exchange Night”, diversified exhibitions at home and abroad, cultural relics identification consulting public welfare activities, museum-related service enterprise exhibitions and other sub-activities.
As part of the main venue activities, on the afternoon of May 13, an academic seminar with the theme of “The Future of Museums: Restoration and Reinvention” was held at Jiashan County Museum, guided by Zhejiang Provincial Cultural Relics Bureau and hosted by Zhejiang Museum Society.
It is worth mentioning that the “May 18 International Museum Day” Zhejiang main event has a total of 3 supporting exhibitions, namely “Flowers on the Sea – Shanghai School Flower and Bird Painting Joint Exhibition”, “Celebrating a Hundred Years – Red Cultural and Creative Exhibition in the Yangtze River Delta Integrated Demonstration Zone”, “Not for the Environment, Why Architecture Constructive ALPS Exhibition Sustainable Architecture Award-winning Works Exhibition in the Swiss Alps”. From May 13th to 15th, cultural relics identification consultation public welfare activities and museum-related service enterprise exhibitions were held in the west square of Jiashan County Museum.