The year 2021 will be the Year of China-ROK Cultural Exchanges jointly determined by the Chinese and ROK governments. On December 18, the no-landing charter flight of the Zhejiang-Hangzhou Asian Games, hosted by the Zhejiang Provincial Department of Culture and Tourism and co-organized by the Xinhua News and Information Center and South Korea Central Daily, was held in Incheon, South Korea. It is also the first international no-landing flight event held in China.
Hangzhou will host the 19th Asian Games in 2022, and Ningbo, Shaoxing and Wenzhou will be elected as the “East Asian Cultural Capital” in 2016,2021 and 2022, respectively. They are highly recognizable and representative “Zhejiang cultural name cards” for foreign cultural exchange activities. This event took this opportunity, in the context of the global COVID-19 epidemic, in the form of popular Korean people, held the “poetry and painting of Zhejiang-Hangzhou Asian Games” in South Korea, so as to deepen the awareness of Zhejiang culture and tourism, and expand the influence of “poetry and painting” brand in South Korea.
More than 50 mainstream media outlets and more than 2,500 social media outlets have exposed it for more than 20 million times. South citizens through the “imagined Zhejiang travel” “Zhejiang tourism review”, “Zhejiang brigade propaganda” “Hangzhou 2022 Asian games propaganda” and other diversified registration channels, its past travel experience and the “poetry” Zhejiang culture and tourism through the media platform to promote the surrounding friends, and called on everyone to participate in, activities received more than 4000 people, finally selected 280 people in two groups of no landing flight activities. More than 160 people who participated in the first flight activity learned about the Asian Games through the Hangzhou 2022 Asian Games knowledge quiz session, felt the unique charm of poetry and painting of Zhejiang through the Zhejiang culture and tourism promotion meeting, and stimulated their enthusiasm to visit Zhejiang after the activity.
Sin, from South Korea, said at the event, ” I especially like traveling. Through the no-landing flight and the cultural and tourism promotion meeting, I know about Hangzhou, Ningbo and Wuzhen. After I go home, I will check the relevant information to prepare for my first trip to China. This time I won the Hangzhou Asian Games Matcha set, I hope to have the opportunity to go to the Hangzhou Asian Games site!”
In addition, the event relies on the multimedia platform of Korea Central Daily to synchronize the promotion and promotion of products in print and online social media. At the same time, the product promotion of “Beautiful China-Poetry and Painting Zhejiang” was carried out in the South Korean mainstream media to expand the influence of the products in South Korea. South Korea Deway Airlines and Silla Duty Free Shop have also designed promotional pages for this product, and used its publicity channels to promote the “Beautiful China-Poetry and Painting Zhejiang” products to its main customers.
According to the report, no-landing travel is a new product form launched in the South Korean market during the epidemic period, aiming to enable South Korean consumers to experience the feeling of outbound travel. At present, the tourism promotion agencies in Japan, Hawaii, Guam, Mongolia and other regions have carried out similar activities, which have received many high praise among South Korean consumers.