In order to actively respond to the “Top Ten and Hundred Days Action” of the Municipal Party Committee and Municipal Government to improve the economic stability and further boost consumer confidence, Jiacheng Group Assets Co., Ltd. successfully held the “Cool Midsummer Night Yuehe Life Market” in Yuehe Historical District from July 15 to 17, bringing consumers a series of activities such as special food, cultural creation and cultural performances. The short three-day night activities attracted more than 30,000 tourists, which further stimulated the night vitality of the neighborhood while achieving both popularity and consumption.
Relying on the unique geographical advantages and cultural heritage of Yuehe Historic District, this activity focused on “characteristic market+interactive experience linkage” and set up 34 booths according to local conditions. Among them, the on-site display is mainly based on the characteristic business brand of the block and some food and beverage, and special offers are launched to attract people to stop spending; The live experience not only tapped all kinds of deductive brands in the block for interactive experience, but also introduced external cultural creation, food, trunk market, etc. to realize the integration of multiple formats. At the same time, it also organized live performances such as guqin, tea ordering and folk music with the theme of Song Yun culture, highlighting “thick smoke and anger, full of life flavor”.
In order to ensure the effectiveness of the event, the event also invited the local network anchor in Jiaxing to conduct a live broadcast to explore the store, and cooperated with WeChat WeChat official account, video number, Tik Tok and other platforms to launch publicity and promotion such as warm-up before the event, live photo broadcast of the event, short video broadcast of the daily event, etc., to attract consumers and boost consumer shopping enthusiasm.
Next, Yuehe Historic District will take the opportunity of successfully creating “the second batch of provincial high-quality pedestrian streets” and “the first batch of provincial night culture and tourism consumption gathering areas” to continue to give play to its characteristics, innovate ideas, provide excellent services and gather popularity, and promote the development of night culture and tourism consumption gathering with high quality.
(Contributed by Jiaxing Municipal Bureau of Commerce)