When the famous paintings meet the land of Sanqin, what kind of wonderful journey will they begin? Recently, at the launching ceremony of the online theme publicity of “Prosperous China, Why China”, the series of integrated media works of “New Thousand Miles of Rivers and Mountains · Magnificent Shaanxi” were officially collected in the Shaanxi History Museum. This masterpiece combines traditional Chinese style painting techniques with modern 3D animation and other technologies, and has become a powerful epitome of the innovation and development of China’s excellent traditional culture.
China has a long history and a broad civilization. The excellent traditional Chinese culture created and continued by the Chinese nation in thousands of years of history is the crystallization and essence of the wisdom of the Chinese civilization, the root and soul of the Chinese nation, and the foundation for us to gain a firm foothold in the turmoil of world culture. Promoting the creative transformation and innovative development of China’s excellent traditional culture is not only an inherent requirement for the rejuvenation of the nation, but also a practical need for the prosperity and development of socialist culture and providing more and better spiritual food for the people. The “Prosperous China, Why China” online theme publicity, released a series of online theme publicity projects, with the Chinese culture of the masterpiece to stimulate the spirit, cohesion, and at the same time launched online and offline linkage relay communication activities, through the integration of reports to make cultural relics “live”, let the museum “hot”, let the Chinese culture “fire”, will effectively promote the creative transformation and innovative development of China’s excellent traditional culture.
When culture is prosperous, the country is prosperous, and when culture is strong, the country is strong. Since the 18th National Congress of the Communist Party of China, the CPC Central Committee has persisted in integrating the basic tenets of Marxism with China’s specific conditions and with China’s excellent traditional culture, and promoted the creative transformation and innovative development of China’s excellent traditional culture. From the opening and closing ceremonies of the Beijing Winter Olympics and Winter Paralympics, which are full of Chinese concepts such as harmony and harmony, with unique ideas that amaze the world, to a series of TV programs, dance works, and blockbusters that dig deep into traditional culture, which are “brilliant” and “out of the circle”, to the hot searches on the museum’s cultural and creative frequencies, and the rising popularity of folk culture tours, a large number of intangible cultural heritage skills have entered thousands of households with the help of the Internet…… It is precisely because we insist on using the past for the present and bringing forth the new, and activate the vitality of the excellent traditional Chinese culture with the spirit of the times, so that the Chinese culture will bloom with more dazzling brilliance. To forge ahead on a new journey and better undertake a new cultural mission, we must adhere to the “two combinations”, fully tap the value of the times of Chinese history and culture, carry forward the cultural spirit that transcends time and space, transcends countries, is full of eternal charm and has contemporary value, and better builds the modern civilization of the Chinese nation in the process of promoting Chinese-style modernization.
“Only by having a comprehensive understanding of the history of Chinese civilization can we more effectively promote the creative transformation and innovative development of China’s excellent traditional culture.” This enlightens us that in order to continue to promote cultural prosperity at a new starting point, we must connect the past, present and future, profoundly grasp the outstanding characteristics of Chinese civilization, and find the source from the excellent traditional Chinese culture.Water. In this online theme publicity activity, guests from the fields of Internet information, cultural relics, and media used the stories of “a shovel” and “a piece of oracle bones” to tell the story of Chinese civilization and share the beauty of mutual learning between civilizations on the ancient Silk Road. Activities such as “Understanding China from Cultural Relics” and “Exploring the Origin of Chinese Culture · Discovering the Treasures of Shaanxi” will start a journey of exploring the source of culture and touch the historical context of Chinese civilization…… An important purpose of these diverse and splendid activities is to tell the stories of excellent traditional Chinese culture, which will help to better understand the outstanding continuity, innovation, unity, inclusiveness and peace of Chinese civilization, so as to further strengthen cultural self-confidence and enhance cultural consciousness.
Only by keeping the right can the direction be clear; Innovation is inexhaustible. Promoting the creative transformation and innovative development of China’s excellent traditional culture is inseparable from the righteousness and vigor of integrity and innovation. Taking this online theme publicity as an opportunity, we will launch more masterpieces that infiltrate the excellent traditional Chinese culture and show the spirit of the new era, further create a strong atmosphere of cultural self-confidence and self-improvement, cultivate the social soil for building a cultural power, and stimulate the vitality of cultural innovation and creativity of the whole nation. (People’s Daily Shen Ruochong)