A few days ago, the Ministry of Culture and Tourism published the “Typical Cases of Smart Tourism in 2021”, with 15 “Typical Cases of Smart Tourism Scenic Spots, Resorts and Rural Construction and Operation” and 12 “Typical Cases of Smart Tourism Public Service Platform Construction and Operation” on the list. Wenzhou’s “Easy Tour Wenzhou” push-to-talk smart service case was successfully selected as the “Typical Case of National Smart Tourism Public Service Platform Construction and Operation”, and only 2 cases in Zhejiang Province were selected!
In order to thoroughly implement the spirit of the Tenth Five-Year Plan for Cultural and Tourism Science and Technology Innovation, Opinions on Deepening internet plus Tourism and Promoting High-quality Tourism Development, and to meet the requirements of the digital reform of culture and tourism in Zhejiang Province, Wenzhou Municipal Bureau of Culture, Radio, Film and Tourism innovatively launched the “Easy Tour Wenzhou” push-to-talk smart service of “accurate push of 5G multimedia messages+active promotion of Baidu search engine+mobile information platform service”. The project mainly includes the integrated digital services of cultural tourism such as “Wenzhou Tourism Guide” 5G multimedia messaging service, Baidu “Wenzhou City Business Card” and “E-Tour Wenzhou” cultural tourism information service platform.
Wenzhou Tourism Guide’s 5G Multimedia MMS service-active service, comprehensive upgrade of tourist experience.
Wenzhou Travel Guide’s 5G multimedia service is the first innovative product of digital travel in China. Through intelligent judgment and analysis of user characteristics, when tourists enter Wenzhou city, they will accurately push the 5G multimedia message of Wenzhou Tourism Guide to realize “service to find people”. Visitors can experience cultural travel services such as 5G ultra-high-definition video, introduction of raiders, and guided tours by clicking on MMS. Through the backstage big data monitoring and management platform, the competent authorities can conduct in-depth analysis of tourists’ portraits and conduct dynamic monitoring and analysis of tourists. After the launch of the project, the MMS push arrival rate of over 40 million times and the click-through rate of 10% were achieved throughout the year, and the intelligent message service for tourists from Wenzhou reached 100% coverage, which provided the final reference for Wenzhou’s cultural and tourism marketing, guiding “visitors to tourists” and optimizing the content of tourism services.
Baidu’s “Wenzhou City Business Card” —— Multi-dimensional integration of travel information “one-click income”
As the largest Chinese search engine on the Internet, more than 3 million people search for keywords such as “Wenzhou”, “Wenzhou Tourism”, “Wenzhou Culture” and “Wenzhou Wenlv” through Baidu every year. Baidu’s “Wenzhou City Business Card” relies on Baidu’s brand entrance, online traffic and platform technology advantages to create a brand-new propaganda position for Wenzhou cultural tourism. By shortening the communication path and innovating the communication form, it will shape the image of Wenzhou city in multiple dimensions and present and pass on the natural humanities of Wenzhou to tourists at home and abroad, so as to better display the image of Wenzhou city and drain Wenzhou. Now, netizens only need to enter keywords such as “Wenzhou” and “Wenzhou Tourism” in the dialog box of Baidu search engine to search, and they can immerse themselves in enjoying the beautiful scenery of Wenzhou, and “one-click” Wenzhou’s rich travel information such as food, accommodation, travel, shopping and entertainment.
“E-Tour Wenzhou” Cultural Tourism Information Service Platform —— “Number” and “Wisdom” superimposed on a mobile phone to play around Wenzhou City
The “e-Tour Wenzhou” cultural tourism information service platform is the main entrance of the cultural tourism information service carefully created by Wenzhou Culture, Radio, Film and Television Tourism Bureau, which provides visitors with one-stop information service, reservation, self-help tour, virtual experience, 5G live broadcast, interactive sharing and other digital closed-loop experience services. Through this platform, tourists will quickly and accurately check the electronic map of the whole scenic spot during their visit to Wenzhou, and know the most suitable tour route for them. Discover the service information of scenic spots, restaurants, etc. around you, and you can also listen to the introduction of scenic spots and travel experience through the self-help voice tour guide function.
“Easy Tour Wenzhou” one-click smart service is the pioneering and innovative work of Wenzhou Culture, Radio, Film and Tourism Bureau in the digital reform of cultural tourism, and it is also an important achievement of deep cooperation between new industries and technologies and cultural tourism industry in the digital economy era. Through data empowerment, “Easy Travel Wenzhou” is also making tourism services more convenient, making tourism management more intelligent, changing “people looking for services” into “services looking for people”, making a brand-new transformation of tourism services with a deeper temperature, and making new contributions to the continuous increase of people’s sense of acquisition, happiness and security!