On January 26th, Zhejiang Provincial Department of Culture, Radio, Film and Tourism and Zhejiang Provincial Bureau of Cultural Relics jointly launched the “Celebrating the New Year in Museums” in Zhejiang Province in 2024 and the “Special Exhibition of Treasures of Top 100 Town Museums in Zhejiang Province (Phase II)”. Zhu Haimin, a member of the Party Group of Zhejiang Provincial Department of Culture, Radio, Film and Tourism and director of Zhejiang Provincial Bureau of Cultural Relics, spoke at the opening ceremony and announced the launch, which opened the “Celebrating the New Year in Museums” in 2024.
Zhu Haimin said that in order to make the upcoming Spring Festival in the Year of the Loong more interesting and tasteful, let the broad masses of people feel the charm of Chinese excellent traditional culture better during the Spring Festival and share the fruitful achievements of cultural heritage protection and inheritance. We carefully launched the “Celebrating the New Year in Museums” activity in the province, and planned to launch the “Special Exhibition of the Treasures of the Top 100 Museums in the Province (Phase II)” as a prelude to play the Zhejiang movement of the “Celebrating the New Year in Museums” activity.
Zhu Haimin emphasized that to do a good job in the activity of “Celebrating the New Year in the Museum”, it is necessary to take many measures and actively promote the formation of a grand momentum and big scene for the whole province to jointly participate in the event.
First, we must carefully design the “program list”
Based on its own characteristics, giving full play to its resource advantages, focusing on the themes of Spring Festival culture, folk culture and welcoming the 75th anniversary of the founding of New China, we will carefully “cook” the “Wenbo Package”, fully release the spiritual strength carried by cultural relics, and let the broad masses of the people get wisdom and enlightenment and cultural edification in tasting the rich history and experiencing the characteristic culture, so as to live a new, meaningful and creative Spring Festival.
Second, we must send out the “big gift package” with our heart.
We will co-ordinate various resources, make concerted efforts in exhibition, education, experience and cultural creation, and present history, science and technology, art and folk customs in all directions, so as to build museums at all levels into cultural experience spaces with both traditional flavor and fashion style, effectively attracting the broad masses of people and teenagers to enter the museums to celebrate the New Year and the New Year. While welcoming guests to the museum, we should also let more audiences feel the charm of museum culture vividly and intuitively in various ways such as cloud exhibition, cloud live broadcast and mobile museum.
Third, be a good waiter.
Strengthen the awareness of active service and forward service, optimize service measures according to the characteristics of people flow during the Spring Festival, open at the wrong peak and at the wrong time, and comprehensively improve service capacity. Do a good job of equipment maintenance in advance, optimize the way of checking in the library, improve the efficiency of entering the library and shorten the queue time of the audience. Reasonable allocation of tour guides, dynamic drainage and diversion, guide the audience to visit in a civilized way, avoid crowding, so that every audience who comes to the museum can enhance their sense of experience and get a comfortable, assured and warm-hearted experience.
Fourth, we must work hard to weave a “safety net”
Peace and smoothness are the best wishes for the Spring Festival. Make a perfect emergency plan, carry out safety education and training in advance, organize emergency drills, improve the awareness of safety prevention and the ability to deal with emergencies on the spot, ensure the safety of the audience, the safety of the collections and the safety of the contents in an all-round way, and add a peaceful atmosphere of happiness, joy and harmony to the Spring Festival in the Year of the Loong through the activity of “Celebrating the New Year in the Museum”.
In 2024, the activity of “Celebrating the New Year in the Museum” in Zhejiang is a “Cultural New Year Gift” presented by the province’s cultural radio and television, tourism and cultural relics system for the broad masses of the people. During the Spring Festival in the Year of the Loong, museums at all levels in the province will launch more than 120 exhibitions and more than 290 experience activities with rich connotations and distinctive features. The exhibition “Great View-Special Exhibition of the Treasures of the Top 100 Town Museums in the Province (Phase II)” is the prelude to the activity of “Celebrating the New Year in Museums” in 2024, and 23 pieces of “Treasures of Town Museums” from 21 cultural and cultural institutions in the province are exhibited in the exhibition.
Zhejiang Provincial Museum, China Silk Museum, Zhejiang Natural History Museum, and cultural relics departments of 11 districts and cities respectively promoted the exhibitions and activities of “Celebrating the New Year in Museums”. Xia Danhe, deputy director of the Provincial Cultural Relics Bureau, more than 200 people attended the opening ceremony, including provincial museums, cultural relics administrative departments of districts and cities, and heads of relevant collection units of “Treasures of Top 100 Town Museums”.