Recently, in Xibei Village, Huangshan Town, Zhuji City, a “Forest Inn” B&B transformed from an ancient building became popular. “We adopt a membership-based business model, and business is very hot during the trial operation stage.” Xu Feifeng, an investor in the B&B, introduced that the ancient buildings used in the B&B are his own ancestral homes, and while retaining their simplicity and vicissitudes, he also incorporated a lot of modern elements, so it is both traditional and fashionable, and is very popular in the market.
Xibei Village has a large-scale, beautifully carved ancient buildings of the Ming and Qing dynasties, and is a traditional village in China and the fifth batch of historical and cultural key villages in Zhejiang Province. How to protect and utilize these ancient buildings hidden in the depths? Since the beginning of this year, Xibei Village has seized the opportunity of creating a pioneer village for rural revitalization, introduced an operation team, and taken “Ancient Villages in the South of the Yangtze River and Taste of Xibei Village” as the operation theme, and attracted people and generated income through research tours, parent-child tours, team building and other activities, so that the ancient villages have a new vitality.
“The best protection is reuse.” In the view of the relevant person in charge of Huangshan Town, the protection of ancient buildings is not to be closed for a long time, and normal use and repair will be healthier. Different from other ancient villages, the ancient buildings of Xibei are famous for the exquisite “three carvings” art, “we grasp this cultural resource, through repair, protection, activation and utilization, give modern design aesthetics and practical functions, and stimulate the vitality and potential of excellent traditional culture in rural development.”
Huangshan Town has carried out a series of construction and renovation of Xibei Village. More than 20 million yuan has been invested in the protective repair of ancient buildings, the overall environment has been upgraded and transformed, and hardware supporting facilities such as tourist stations, lotus pond plank roads, and camping bases have been built to make up for the shortcomings of tourism elements and tourist reception capacity. At the same time, through the cooperation model of “strong village company + operation team”, a cultural tourism development plan with 7080 nostalgic scenes, Jiangnan ancient village travel photography base, Zhuji intangible cultural heritage master community tribe, and camping group building as the main line was launched, which effectively opened up the situation.
Today, the cultural tourism industry in Xibei Village has basically taken shape. Water parks, folk customs experience centers, ingenuity workshops and other projects have been put into use, ancient building wood carving research and study tours, fire painting gourd intangible cultural heritage experience activities, Xibei night market as a characteristic signboard project will be normalized, agricultural products, cultural and creative products sales channels continue to expand, this year has introduced a total of more than 60,000 people.
Xibei Village is a microcosm of Zhuji City’s efforts to build a pioneer village for rural revitalization, and a group of villages have seized the opportunity to unlock their own development “password”. In addition, in view of the limited resources of a single village, the industrial layout, and the difficulty of attracting investment, Zhuji City has broken the boundaries between villages, and jointly developed core industries in a differentiated and focused way, and its influence has been greatly improved.
“In the future of rural construction, we will pay more attention to the integration of characteristic industries, and carry out systematic, differentiated and industrialized construction, so as to form a regional brand-driven, new and old business formats, and the integration of agriculture, culture and tourism products to sell well.exhibition pattern to create a beautiful rural ‘Zhuji model’ in the new era. The relevant person in charge of the Zhuji Municipal Bureau of Agriculture and Rural Affairs said. Reporter He Dan Correspondent Weng Jiayue