On May 21st, the opening ceremony of the 3rd Zhejiang National Art Popularization Activity was held in Xiaobaihuayue Theater (Butterfly Theater), which was hosted by Zhejiang Provincial Department of Culture, Radio, Film and Tourism and hosted by Zhejiang Cultural Center.
Yan Xiaodong, deputy director of the Public Service Department of the Ministry of Culture and Tourism; Bai Xuehua, director of the National Public Cultural Development Center and chairman of the China Cultural Center Association; Chen Guangsheng, party secretary and director of the Zhejiang Provincial Department of Culture, Radio, Film and Tourism; Li Xinfang, member and deputy director of the Zhejiang Provincial Department of Culture, Radio, Film and Tourism; Yin Shousong, deputy director of the National Public Cultural Development Center of the Ministry of Culture and Tourism; and Li Guoxin, dean of the Cultural Center Development Research Institute and director of the Peking University National Modern Public Cultural Research Center, attended the event.
Experts and scholars from the National Center for Public Cultural Development of the Ministry of Culture and Tourism, China Cultural Center Association and the field of public culture, as well as cultural curators from provincial and sub-provincial cities all over the country were invited to watch the performance.
Chen Guangsheng delivered a speech at the opening ceremony, saying that science seeks truth, philosophy seeks goodness and art seeks beauty. Promoting the popularization of art for the whole people is to let the people enhance their perception of beauty and stimulate their love for beauty in the process of participating in culture and art, so as to better understand beauty, appreciate beauty, learn beauty and even create beauty, and let “beauty” enter thousands of households. This year’s nationwide art popularization activities in Zhejiang Province have highlighted diversified participation, paid more attention to co-construction and sharing, highlighted the profound heritage of Zhejiang culture and the fruitful achievements of nationwide art popularization, and fully demonstrated our confidence and determination in building a modern public cultural service system and cultivating the cultural identity of the province’s common prosperity.
I remember that some time ago, there was a report in CCTV news that nearly 500 people signed up for 16 suona night school training places in Zhejiang Cultural Center, which was unexpected. In fact, from the “Beautifying Literature and Art” project implemented in recent years to the “15-minute Quality Cultural Life Circle” covering tens of thousands of communities and villages, we can all feel the artistic figure and charm. It can be said that art is increasingly integrated into public life and loved by the broad masses of the people, so that it has increasingly become an inseparable part of life and a just need of the people.
The demand of the masses is the direction of efforts. Cultural centers at all levels in the province should further innovate the supply of public culture, vigorously realize the sinking of high-quality literary and artistic resources and the activation of resources in the whole society, and better meet the spiritual and cultural needs of the people. At the same time, it is necessary to focus on the implementation of the “Beauty in Zhejiang” plastic cultivation campaign, and through the popularization of art by the whole people, widely promote people’s “beauty business”, promote the spiritual wealth of the whole people, and let the land of Zhejiang have eyes to find beauty and messengers to show beauty everywhere.