Trend IP, Immersive Interaction, Shaoxing Good Things … A cultural and creative consumption season activity with the theme of “Digital New Track, Innovative Life” will be unveiled at the lawn of Meilong Lake Park in Didang Street, Yuecheng District, Shaoxing from March 4 th to 5 th (9: 00 to 21: 00 every day).
In order to implement the “No.1 Development Project” of digital economy innovation and quality improvement of Zhejiang Provincial Committee, further stimulate the vitality of cultural innovation, boost the confidence in the cultural market, promote cultural market consumption, and promote consumption to “make a prosperous and sustained start”, the Propaganda Department of Shaoxing Municipal Committee and the Office of the Leading Group for the Construction of Municipal Wenchuang Corridor jointly held the 2023 Shaoxing Wenchuang Consumption Season.
Cultural and creative products are the spatial coordinates leading the construction of cultural industries, creating new memories of the city and highlighting the characteristics and contents of the city. In order to show the fashion and good things of Shaoxing Wenchuang in a panoramic view, the whole market is characterized by “digital core+trend IP+ immersion interaction”, and the theme exhibition area is set up according to the cultural and creative industries, which is divided into four areas: Shaoxing Good Things Area, Digital Cultural and Creative Area, Chaowan IP Area and Stage Performance Area. Shaoxing Haowu District is presented in various ways, such as exhibits exhibition, graphic display, video interpretation and interactive experience. The Digital Creative Zone will integrate the technologies of 5G, AR, VR and Meta-Universe, deduce the immersive virtual scene of digital creative, and show the latest achievements of digital creative. Chaowan IP Zone takes the theme of “Intangible Heritage, National Style, Punching Cards, Flow and Youth” as its theme, and integrates creative exhibitions such as intangible heritage, trendy play, ancient costumes and ornaments, and online celebrity cuisine with characteristics such as coffee, craft, tea, desserts and snacks, and interprets the new life of the ancient city with the trend. At the scene, there will also be a collection of cultural and creative products from all over Shaoxing, such as national signboards such as “yellow wine” and “celadon” and cultural symbols with local characteristics. The masterpieces, selected specialties, handmade creations, food snacks and cultural and creative experiences are all available, and the citizens can unlock cultural and innovative gameplay and new experiences in one stop.
(Editor: Sun Peng, Wang Liwei)
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