During the “May Day” holiday, Zhejiang’s culture and tourism system conscientiously implemented the decision-making and deployment of the Ministry of Culture and Tourism, the Provincial Party Committee and the Provincial Government, conscientiously performed its duties and responsibilities, worked hard to take responsibility, and paid equal attention to the open management of scenic spots and epidemic prevention and control, so as to ensure the stability and orderliness of the tourism market in our province.
According to the monitoring of the “Poetry and Painting Zhejiang Culture and Tourism Information Service System”, from May 1 to 5, the province’s 4A-level and above scenic spots received 8.292 million tourists, with an average daily reception of 1.658 million people, a year-on-year decrease of 45.3% (last year’s daily average of 3.513 million people, a total of 15.153 million people). According to preliminary estimates, during the “May Day” holiday, the number of tourists in the province was 79.651 million, down 13.8% from 92.404 million last year, and the tourism income was about 5.73 billion yuan. The number of tourists in the whole province refers to: tourists refer to the number of people who leave the permanent place and public places such as hospitals and schools for 10 kilometers and stay for 6 hours or more (using the operator’s signaling), including rural tourism, business tourism and other open tourism methods. During the “May Day” holiday, the precise intelligent control mechanism with “one map, one code, one platform”, “online reservation of scenic spots” and “real-time passenger flow warning” as the starting point is full of highlights, and the “tourism emergency command system” is connected to 583 videos of 185 key scenic spots for linkage emergency command, and the current restriction warning information is pushed to the competent departments of culture and tourism and the person in charge of the scenic spot 101 times through nail messages. The newly launched “real-time passenger flow inquiry system” served nearly 40,000 tourists.
The holiday economy is running smoothly
During the “May Day” holiday, the tourist attractions in our province operated smoothly, and there was no phenomenon of a large number of tourists gathering and gathering in key areas. According to the monitoring and analysis of the “Poetry and Painting Zhejiang Culture and Tourism Information Service System”, the province’s 4A-level and above key scenic spots received a total of 8.292 million tourists, a decrease of 45.3% over the same period last year, and the province’s all-for-one tourists received a total of 79.651 million, a decrease of 13.8% over the same period last year. Through the comprehensive analysis of the monitoring of the passenger flow, accommodation passenger flow, and air passenger flow in the whole province and key scenic spots, the characteristics of the tourism market of this year’s “May Day” are obvious: first, the province’s tourism market has fully recovered, and the reception volume of key scenic spots is stable and orderly; Second, outings, rural tours, and sightseeing tours have become the mainstream, and the recovery is obvious; The third is time-sharing appointments and reservations, and the quality and efficiency of smart tourism are obvious.
(1) Analysis of the reception of all-for-one tourism
During the May Day holiday, the number of tourists in the province was 79.651 million, down 13.8% from 92.404 million in the same period last year.
(2) Analysis of key tourist attractions of 4A and above
During the “May Day” holiday, the province’s 4A-level and above scenic spots received a total of 8.292 million tourists, a decrease of 45.3% from 1515.3 in the same period last year. The scenic spot with the largest tourist flow was the West Lake Scenic Area, with 1.427 million visitors, with a daily average of 284,500 visitors, down 39.1% from 2.335 million visitors in the same period last year.
During the “May Day” holiday, a total of 4,984 Internet reviews were generated in key scenic spots in Zhejiang Province, with a praise rate of 74.28% and a satisfaction rate of 3.95. A total of 10,378 Internet reviews were generated by star-rated hotels in Zhejiang Province, with a praise rate of 92.52% and a satisfaction rate of 4.58.
Zhejiang scenic spots performed well in scenic spot management (word-of-mouth score of 4.8 points), ticket prices (word-of-mouth score of 3.8 points), and environmental sanitation (word-of-mouth score of 4.7 points), leading the industry average, but lower than the industry average in terms of transportation and service.
(3) Analysis of accommodation reception
During the May Day holiday, the province received a total of 2.687 million accommodations, down 49.8% from 5.357 million in the same period last year.
During the “May Day” holiday, Zhejiang hotels performed well in terms of location (word-of-mouth score of 4.9 points), hygiene (word-of-mouth score of 4.9 points), and catering (word-of-mouth score of 4.8 points), leading the industry average. However, the performance in terms of service (word-of-mouth score of 3.9), comfort (word-of-mouth score of 3.8), and facilities (word-of-mouth score of 4.0) is slightly lacking and needs attention.
(4) Analysis of self-driving traffic flow
During the “May Day” holiday, the province’s high-speed self-driving traffic volume was 19.243 million trips, down 6.3% from 20.533 million trips in the same period last year.
Precise intelligent control, the tourism market is safe and orderly
With “one map, one code, one platform”, “online reservation of scenic spots” and “real-time passenger flow warning” as the starting point, the precise intelligent control mechanism of the “May Day” holiday is constructed, which provides a decision-making basis for accurate recognition, scientific response and active change in order to achieve the goal of “both hands are hard and both battles must be won”. Through a map of the all-for-one tourism guide, personalized tourism explanations and guides can be realized, and self-driving travel can be served. Through the data sharing between the national health code and the scenic spot reservation system, the health travel reservation code is realized. In Zhejiang, the fun applet, the Zhejiang Zhengding cultural tourism area, and the major media released the real-time query service of the passenger flow of the “May Day” holiday scenic spot, strengthened the guidance of information and information, and quickly built a command system and emergency response mechanism based on big data analysis, so as to make holiday tourism orderly, effective, safe and stable. The precise intelligent control mechanism based on big data analysis provides a scientific basis for clarifying the division of labor and focus of the government and the market, and fully and reasonably playing their respective roles.
(1) Cross-departmental data sharing, provincial, municipal and county-level emergency linkage. Relying on the Xueliang Project Video Network and the “Poetry and Painting Zhejiang Culture and Tourism Information Service System”, through the effective access of 583 channels of video from 185 4A-level scenic spots, the multi-means emergency linkage command of “big data early warning + video surveillance + video connection” has been realized. Through the nail message, the passenger flow of the scenic spot is timely limited and the early warning is pushed, and the information is pushed to the cities, counties (cities, districts) and the person in charge of the safety of the scenic spot, and the early warning information is pushed to 44 scenic spots 101 times during the “May Day” holiday.
(2) Time-sharing reservation and off-peak tour have achieved remarkable results. By taking measures such as controlling the total number of reservations and reminding tourists to enter the scenic spots in different time periods, the overall control of 455 tourist attractions in the province is carried out, and time-limited and time-sharing reservations are made, and peak staggering guidance is taken to ensure that there is no crowd gathering and congestion. During the May Day holiday, 1.343 million people made reservations, and the reservation information was released in advance to inform tourists. Through the real-time tourist flow query system of the scenic spot, tourists can keep abreast of and grasp the reservation and current restriction of the scenic spot in real time, and the system served nearly 40,000 tourists during the “May Day” holiday.
(3) Analysis of tourism complaints and law enforcement in the province. During the “May Day” holiday, our province received a total of 20 12,301 tourism complaints, an increase of 3 over the same period in 2019, mainly concentrated in Hangzhou (7 cases) and Wenzhou City (3 cases), and the most complained categories were personnel service problems in tourist attractions (accounting for 45%) and ticket problems in tourist attractions (accounting for 33%).
Multi-party linkage, all guarantees are effective and effective
(1) Multi-department coordination and careful deployment. With the Propaganda Department of the Provincial Party Committee and the Provincial Health Commission, the Provincial Health Commission jointly issued 7 documents such as the “Notice on Epidemic Prevention and Control and the Work of the 2020 Labor Day Cultural and Tourism Holiday Market” and 6 supervision notices, and cooperated with the Propaganda Department of the Provincial Party Committee to convene the Internet information, development and reform, public security and other departments, as well as the heads of the cultural and tourism administrative departments of districted cities, to start the holiday tourism coordination mechanism and coordinate the deployment of holiday tourism in our province. During the period, 60 key scenic spots such as West Lake and Xixi Wetland in Hangzhou and Shenxian Residence in Taizhou were inspected and inspected, and real-time data was monitored around the clock. Measures were taken to suspend business for rectification in the 33 enterprises that were found to have serious problems during the inspection. and sorted out the list of 96 epidemic prevention and control issues in various venues, and implemented reforms.
(2) Strict standards and detailed measures. Adhere to the “epidemic prevention and control cautious to the end”, strengthen target management, and strictly implement the “two never allowed” (never allow more than 30% of the maximum daily carrying capacity and never allow tourists without reservations to enter the scenic spot). The Provincial Department of Culture and Tourism dispatched an inspection team led by leaders of 6 departments to carry out real-time inspections of 60 scenic spots with relatively high agglomeration risks. The cities also sent more than 50 inspection teams to conduct on-site supervision and guidance on the opening and control of holiday tourist attractions such as epidemic prevention and control during the “May Day” holiday, flow limiting, and agglomeration prevention.
(3) Precise intelligent control and strengthen early warning. Give full play to the role of “Poetry and Painting Zhejiang Culture and Tourism Information Service System”, strengthen the iteration and upgrading of the system, and strengthen the integrated application of the system. Establish an emergency command mechanism for holiday tourism, and arrange special personnel to monitor the flow of scenic spots and video all-weather monitoring through large screens every day. Strengthen the duty on duty, during the holiday period of the province’s cultural and tourism administrative departments at all levels to fully implement the duty system led by the leadership of the department, establish and improve the province’s cities, counties (cities, districts) cultural and tourism administrative departments in charge of DingTalk group and the person in charge of tourist attractions around the DingTalk group, strict implementation of the accident information reporting system and work dynamics daily reporting system, to ensure that important information is submitted in a timely manner and information channels are always unimpeded.
(4) Strengthen publicity and effective communication. During the “May Day” holiday, Zhejiang’s tourism promotion and reporting were fruitful. According to incomplete statistics, key media at all levels have published nearly 2,000 articles on Zhejiang’s cultural tourism. In terms of new media information dissemination, the official website of the Zhejiang Provincial Department of Culture and Tourism and the official WeChat account timely push the major decisions and activities of the party group of the department. poem.A total of more than 50 graphic messages (pieces) were pushed to the new media communication matrix in Zhejiang, which introduced the content of “scenic spot traffic inquiry”, which was forwarded by various key media at all levels, and recommended the scenic spots of key rural tourism and island tours in the province.