Recently, many places in Shaoxing City have opened the curtain of spring flower appreciation, and the booking of rural houses is hot, driving the rapid recovery of tourism consumption. Many homestay operators were pleasantly surprised to find that foreign tourists who had been “absent for three years” have returned! With the dual blessing of the market and policies, many cultural and tourism practitioners who have changed careers have also returned.
The off-season is not light, and the distant guests return
“I’ve been looking forward to it for 3 years, and I’m finally back!” In the past few days, Shen Yalu, the person in charge of a homestay in Fusheng Town, Yuecheng District, Shaoxing City, was pleasantly surprised to find that the guests who came to book the homestay were no longer mainly from the surrounding areas of Shaoxing, and there were more and more tourists from Jiangsu, Shanghai and other places, and the number of bookings on weekdays had also increased significantly.
This parent-child theme homestay located in Dongxi Village, Fusheng Town, was converted from a primary school building. Shen Yalu found that the current tourist group is also changing, compared with the previous intensive “parent-child travel”, young tourists have gradually become the main body, “because of the change of rural tourism practitioners, there are more young people who devote themselves to the countryside to ‘create a topic atmosphere’.” Shen Yalu said.
Coincidentally, in Yanbei Village, Dongming Township, Xinchang County, Shaoxing City, many “old guests” also began to come back this spring. Ms. Liang, the person in charge of a homestay, has been very busy in the past two days, she told reporters that since March, business has gradually picked up, and there are more guests drinking coffee and tea in the courtyard. At present, the occupancy rate of the B&B has reached about 60%, and it is basically full on weekends.
Dozens of B&Bs around Dongcheng Ancient Village, Lingnan Township, Shangyu District, Shaoxing City are also actively preparing to welcome the upcoming rape flower season. “The number of bookings since March has increased significantly, which gives us hope for spring. Xiong Lei, the manager of one of the B&Bs, told reporters that he replied to booking messages from tourists from Shanghai, Hangzhou, Ningbo and other places on major online platforms every day.
Tourism recovery is recruiting
“Lack of tour guides, too short! Many of our local agencies are recruiting people every day!” “In March, Zhang Hongzhu, the founder of an international tourism company in Zhejiang, was extremely busy, busy with outbound travel, and at the same time recruiting excellent tour guides, “Since the Spring Festival, the city has introduced a lot of tourism support policies, and tourists have been in a steady stream. ”
According to reports, at the peak of the time, they have to receive hundreds of people every day, and there is a big shortage of local tour guides, “There are more tourists from other places, and the local tourism market is also fully recovering, and the most difficult thing is to find excellent ground tour guides.” Zhang Hongzhu said that the experienced tour guide not only fills the schedule of leading the group every week, but also wears many hats, sometimes he himself has to go into battle to lead the group, if he is too busy, he will invite some old employees to come back to “save the scene”.
The reporter learned that at present, major travel agencies have increased their efforts to “recruit troops”. In the interview, some industry insiders said that with the rapid change of the market environment and the new cultural tourism format, the tourist group is getting younger and younger, and the requirements for tour guides are getting higher and higher.In addition to the basic skills of traditional tour guides, more emphasis is placed on the ability to interact with tourists. ”
Seize the opportunity to integrate and build together
“Tourism in the new era should build a beautiful living space for tourists to integrate culture and tourism, so that tourists can experience and enjoy a life that has never been before, and we have seen the spring of Shaoxing tourism. Recently, Wang Muhua, secretary-general of the China Cultural Tourism Product Innovation Industry Alliance, told reporters that in Shangyu, Shaoxing, they saw a lot of rural cultural tourism space, which not only have commercial formats such as homestays, restaurants, and specialties, but also aesthetic museums, handicraft workshops, rural cultural venues and even intangible cultural heritage and other spaces, so that tourists can enjoy life and conduct in-depth cultural exchanges with the local area, which is a tourism model worth promoting.
After the recovery of the rural tourism market, for many tourism practitioners, it is just a period of thinking, “to develop Shaoxing tourism in an all-round way, ‘urban tourism + rural tourism’ is indispensable, so as to really keep tourists.” The relevant person in charge of the Shaoxing Municipal Bureau of Culture, Broadcasting and Tourism said that after 3 years of the epidemic, tourism practitioners should really transform from “what tourists see” to “what I can show tourists”, and make the family into a unique product, so that tourists “must come”, which is the ultimate goal of our integration of cultural and tourism resources.
In this regard, some people in the industry pointed out that from the current tourism development trend, homestays may become the focus of tourists’ choice of vacation products, whether they can form a joint force of Shaoxing homestays, create a “city + countryside” integrated cultural tourism route, plan and design “Yangchun” leisure tourism products, and continue to tell the story of Shaoxing, which is the way to break the “all-for-one tourism” worth exploring this spring.
(Editors: Ai Yutao, Kang Mengqi)
Share to make more people see it