On December 22nd, the General Office of the Ministry of Culture and Tourism and the Office of National Cultural Heritage Administration issued a notice on “Implementation Plan for Effectively Solving the Difficulties of the Elderly in Using Intelligent Technology” in order to promote the solution to the problems of the elderly in the fields of culture, tourism and cultural relics and protect their basic cultural rights and interests. The full text is as follows:
Departments (bureaus) of culture and tourism of all provinces, autonomous regions and municipalities directly under the Central Government, Cultural Relics Bureau, Culture, Sports, Radio, Film and Tourism Bureau of Xinjiang Production and Construction Corps (Cultural Relics Bureau), and relevant directly affiliated units of the Ministry of Culture and Tourism:
In accordance with the requirements of the Notice of the General Office of the State Council on Effectively Solving the Difficulties in the Use of Intelligent Technology for the Elderly (Guo Ban Fa [2020] No.45), the Ministry of Culture and Tourism and National Cultural Heritage Administration are hereby notified of the relevant matters as follows to promote the solution of the difficulties in the use of intelligent technology for the elderly in the fields of culture, tourism and cultural relics and to safeguard the basic cultural rights and interests of the elderly:
I. Organization of work
(1) Relevant arrangements for rectification work. In the near future, we will concentrate on promoting the rectification of cultural venues and tourist attractions, ensuring that all traditional services are fully guaranteed, and solving the problem that the elderly cannot enter cultural venues and tourist attractions because of difficulties in using intelligent technology.
one.Keep the traditional appointment method. In public libraries, museums, cultural centers, art galleries, memorial halls, theaters and other cultural venues and tourist attractions that need to be reserved in advance, artificial windows and telephone lines should be reserved to facilitate the elderly to make on-site and telephone appointments.
2.Allow others to make appointments on their behalf. The reservation system for cultural venues and tourist attractions should be designed to allow the elderly family members and friends to help make an appointment on their behalf. The elderly can enter cultural venues and tourist attractions with screenshots of valid reservation codes and ticket purchase information on the same day.
three.Reservation-free places are reserved. Green passages are opened at the entrances of cultural venues and tourist attractions, and a certain number of walk-in or on-site ticket purchase places are reserved for the elderly who fail to make an appointment in advance, and cash ticket purchase is reserved at the ticket window. In case of the peak flow of people in the place, the elderly should be patiently explained, and at the same time, the diversion work in the place should be done to arrange for the elderly to enter later.
four.Keep the traditional registration method. Cultural venues and tourist attractions shall not refuse the entry of the elderly because they can’t get the “health code” because they don’t have smart phones. On the premise of doing a good job in epidemic prevention and control, they can arrange for the elderly to register with valid documents such as ID cards and old-age cards, and take effective measures to strengthen the protection of personal information.
five.Provide manual assistance. Cultural venues and tourist attractions can set up public welfare posts to help the elderly and the disabled at the entrance, and staff and volunteers can wear eye-catching signs to help the elderly and other people with difficulties in using smart technology to inquire about “health code”, reservation code and ticket purchase information. In cultural venues and tourist attractions, staff or volunteers are arranged to carry out mobile services to help the elderly solve problems such as difficulties in using intelligent technology.
six.Do a good job of information guidance Cultural venues and tourist attractions should provide necessary information guidance for the elderly to enter cultural venues and tourist attractions, obtain electronic explanations, and use self-service equipment, such as using large letters to mark the opening hours, green passages, operation guides, etc. In places where signs cannot be posted, reading glasses or magnifying glasses should be provided for the elderly, and voice guidance should be set appropriately to facilitate the elderly to obtain information.
(2) Work arrangements for the next step. By the end of 2021, we will guide public cultural institutions, cultural and tourism enterprises to provide more intelligent products and services suitable for aging around the high-frequency events and service scenarios of the elderly in cultural entertainment, and promote the elderly to enjoy intelligent services more generally and the traditional service methods more perfect. By the end of 2022, the elderly will be promoted to enjoy intelligent services in the fields of culture, tourism and cultural relics, and the convenience will be continuously improved, and online and offline services will be more efficient and collaborative.
one.Organize training for the elderly. Public cultural institutions at all levels should design simple and easy-to-learn training courses and use guides in combination with the work of universities and voluntary services for the elderly, aiming at the high-frequency matters and usage scenarios of the elderly in their jurisdiction, so as to facilitate the elderly who are willing to master basic intelligent technologies as soon as possible.
2.Develop smart applications suitable for the elderly. In view of the general cultural needs of the elderly in opera, square dance, mass singing, painting and calligraphy, we will guide enterprises to develop and design intelligent applications that are suitable for aging and provide convenience for social entertainment of the elderly.
three.Expand intelligent channels. Guide cultural venues and tourist attractions to explore technologies such as 5G, ultra-high definition, virtual reality and augmented reality to help the elderly enjoy online tours and watch performances, exhibitions and other intelligent services conveniently.
four.Strengthen institutional norms. When formulating relevant standards and norms for cultural venues and tourist attractions, we should consider the actual situation of the elderly in the application of intelligent technology and do a good job in ensuring the bottom.
Second, the relevant requirements
(1) Do a good job in communication and deployment. Cultural and tourism administrative departments at all levels and cultural relics administrative departments should promptly convey the spirit of relevant central documents to subordinate cultural venues and tourist attractions, and make arrangements for rectification. Cultural venues and tourist attractions with problems should be rectified before December 31, 2020. Provincial cultural and tourism administrative departments and cultural relics administrative departments should organize the implementation of unannounced visits, and inform the cultural venues and tourist attractions where the rectification is ineffective and the elderly who have difficulties in using smart technology are refused to enter. Our department will conduct spot checks on the rectification work.
(2) Do a good job in guiding and training. All localities and relevant units should promptly organize staff and volunteers in cultural venues and tourist attractions to carry out training, unify their thinking and understanding, so that they can master the methods to help the elderly solve the difficulties in using intelligent technology as soon as possible and improve their service level.
(3) Do a good job in publicity and promotion. All localities and relevant units should publicly report and publicize the rectification work through traditional media familiar to the elderly, such as television, newspapers, radio, and posting notices in community neighborhood committees, so as to eliminate the concern that the elderly are afraid to enter cultural venues and tourist attractions because of difficulties in using intelligent technology, and guide the whole society to pay attention to safeguarding the cultural rights and interests of the elderly.
(4) Do a good job in summarizing and submitting. All localities and relevant units pay attention to summing up experience and sorting out problems during the rectification work. Provincial cultural and tourism administrative departments, cultural relics administrative departments and relevant directly affiliated units should sort out the main practices, experiences and existing problems of rectification work and report them to the Public Service Department of the Ministry of Culture and Tourism before January 11, 2021 (the paper version should be faxed with official seal, and the electronic version should be sent to the mailbox). Contact person: Liang Yiran, tel: 010-59881726, fax: 010-59881776, email: ggsqyc@mct..政府.cn。
I hereby inform you.
National Cultural Heritage Administration Office of the General Office of the Ministry of Culture and Tourism
December 22, 2020