The “Forum on the Integrated Development of Culture and Tourism in the Context of Digitalization” was held in Beijing on the 15th. At this forum, experts and scholars discussed the digital transformation and development of museum resources, the commercialization and integration of culture and tourism, the digital broadcast of tourism Chinese, and the successful cases of cultural integration in the context of cultural revival.
This year’s forum was approved by the Ministry of Culture and Tourism of the People’s Republic of China, and co-organized by Qyer and the Organizing Committee of the China Internet Culture Industry Annual Conference. Luo Jing, Director General of the Museum and Social Cultural Heritage Bureau of the State Administration of Cultural Heritage, Dai Bin, President of the China Tourism Academy, Cai Jinghui, President of Qyer.com, Wu Jian, Co-founder of Tongcheng Tourism, Professor Qi Dongfang of the School of Archaeology and Museums of Peking University, and other industry authorities attended the forum.
Luo Jing said at the forum that the application of a new generation of information technology has provided new momentum for the integration of culture and tourism, giving birth to new models and new formats, and presenting intelligent and intelligent cultural and tourism services, diversified and interactive tourism visits, and networking and deepening of cultural and tourism experiences.
For the new format of the cultural tourism industry, Dai Bin believes that culture can not only look back, but also open up to accept young culture, look forward, and shared a set of data, in 2017, 5 billion domestic tourists, 130 million outbound tourists, 3.7 times of national travel rate, which means that tourism has entered the daily life of the national public from the rights enjoyed by a small number of people. This is not only an opportunity but also a challenge for the tourism industry, how to meet the diverse and personalized needs of travelers, making the balance between supply and demand in the tourism industry a new goal of cultural and tourism integration.
Cai Jinghui said that for tourists, the most important thing in travel is no longer the scenic spots, and the integration of culture and tourism should start from the real needs of tourists, deeply combine the humanistic characteristics of the destination, and let “culture speak for itself” As China’s leading tourism community and service platform, Qyer brings together more than 16 million real tourism sharing through the intelligent in-line tool “Itinerary Assistant”, combined with data mining, Artificial intelligence and other technologies can accurately depict the user portrait of Chinese tourists, obtain their multi-dimensional travel preferences such as food, accommodation, transportation, travel, shopping and entertainment, and understand the real needs of tourists in an all-round way.
Wu Jian emphasized that in the future, when OTAs embrace content, it is very important to welcome the cultural content of tourist destinations, which will become a very important vitality of traffic in the future.
Roundtable session at the end of the forum. Sun Tong, Executive Director and Chief Investment Officer of Haitong International Securities Group, Cao Jian, President of Utrust Tourism Group, Zhao Hong, Vice Mayor of Changshu City, and Chen Ming, Lecturer of Wuhan University, discussed the “Integrated Development of Culture and Tourism under Cultural Rejuvenation” from the perspectives of capital market, industrial products, government supervision and marketing.