China Culture Daily > 2023-10-16
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“Zhejiang Cultural Circle”:
One-stop link to promote high-quality cultural services “at your fingertips”
Xu Jihong, Lu Fangping
“The new museum of Zhejiang Provincial Museum is so popular, I want to take two children to visit, but I can’t make an appointment, how else can I make an appointment?” “Open the mobile phone ‘Zhejiang Cultural Circle’ APP, click on the exhibition channel, find the Zhijiang Pavilion of Zhejiang Provincial Museum, click on the standby appointment or participate in the lottery, and the results will be announced at 5 pm every day. Ms. Zhang quickly booked a place for the exhibition, “It’s so convenient.” ”
Carry out cultural activities99.670,000 sessions, 10 book borrowings.050,000 volumes, 428 reservations.980,000 person-times, nearly 405 “cultural benefit codes” were registered and activated.550,000 …… Since the Zhejiang Provincial Department of Culture and Tourism launched the “Zhejiang Cultural Circle” application in October 2022, the number of registered users has reached 5.08 million, and the number of hits has reached more than 35.4 million. Nowadays, urban and rural residents in Zhejiang can read books, visit exhibitions, watch performances, and learn arts, as long as they move their fingers, a variety of cultural services can be achieved at their fingertips.
Make the supply of public culture tangible and visible
Zhejiang Province is the first in the country to propose the construction of a “15-minute quality cultural life circle”, and included it in the provincial government’s livelihood projects, which not only makes “15 minutes” a time consideration scale, but also a test standard for measuring the sense of cultural life. What should I do if I want to read a book but don’t want to go out to the library? Mr. Lin, a citizen, uses the “letter reading” function of the “reading books” channel of the “Zhejiang Cultural Circle”. Every Wednesday and Thursday, he opens the “Reading Book” to find his favorite books, places an order online, pays a special courier fee ranging from 2 yuan to 3 yuan, and receives the book delivered to his door on the weekend. The “Zhejiang Cultural Circle” borrows and returns, and delivers to home services, so that citizens can borrow nearly 3 million books from the province’s public libraries online without leaving home, and can also enjoy free library cards, deposits, and cross-regional borrowing services. After reading the book, you can freely choose to return the book by courier or to the library, making reading more convenient and easy.
Among the various sections of the “Zhejiang Cultural Circle”, the highest opening rate is “Art Training”. Ms. Xu, a citizen, said that she opens the “Zhejiang Cultural Circle” every weekend and broadcasts pre-subscribed online art training courses for her daughter to watch and learn. The “Art Training” section brings together thousands of training courses for famous teachers in various cultural centers in the province, and citizens can search and watch them for free at any time according to their preferences and needs. The “Please watch the performance” section uses the ticket resources of the theater of the Zhejiang Provincial Theater to release the reservation registration information every Wednesday, and the number is drawn regularly every Thursday, attracting hundreds to thousands of people to sign up for the reservation each time.
Open up the “last mile” of public cultural services
As the service end of the “15-minute quality cultural life circle”, the “Zhejiang Cultural Circle” focuses on building an online cultural space that is “not closed 24 hours a day”, creating seven scenes of “reading, watching exhibitions, performances, art training, cultural context, elegant gatherings, and knowing gifts”, providing integrated services at the provincial, municipal, county, township, and village levels, activating the potential of grassroots public cultural facilities, promoting the extension of public cultural networks to the grassroots level, and opening up the “last mile” of public cultural services.
As long as the public clicks on any content of the “Zhejiang Cultural Circle” platform, the public cultural facilities, cultural activities, art popularization courses, literary and artistic clubs and volunteer service activities based on geographical location information are accurately presented and clear at a glance. “In my free time on weekends, I want to take a walk around the cultural space next to my home and participate in some of my favorite cultural activities. “Home.Ms. Zhang, a citizen of Xihu District, said.
New “cultural landscapes” are blooming everywhere
The “Zheli Cultural Circle” integrates the province’s offline administrative area data, basic population data, and land and resources data, establishes the “Provincial Public Cultural Service Supply Resource Library”, and implements accurate supply of new cultural spaces around the community through big data analysis. So far in 2023, there will be 250 new urban study rooms and 137 cultural stations in the province. Many community residents report that when they go out for shopping and leisure, they will encounter different “cultural landscapes” from time to time.
At present, Zhejiang Province has built 11,730 “15-minute quality cultural life circles”, covering villages (communities)1.180,000 and 9 integrated facilities (spaces)..180,000, a collection of literary and artistic societies 5.60,000 and cultural voluntary organizations2.530,000, all of which have been stationed in the “Zhejiang Cultural Circle” application applet. Recently, the “Qiantang-Jiangshan” cultural cultural performance was staged in Xixi Village, Hecun Town, Jiangshan City, Zhejiang Province, and Wang Aijuan, a lively villager, naturally will not miss it. “Click on the ‘Zhejiang Cultural Circle’ to make an appointment, and you can see the wonderful party, which is so convenient!” Wang Aijuan said.
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