In order to further strengthen the global tourism promotion of “Poetry and Painting Zhejiang”, promote the deep integration of literature and tourism, and sing “Zhejiang in Singing”, the Zhejiang Provincial Department of Culture and Tourism, together with the people’s government of Fenghua District of Ningbo, co-hosted the 2019 “Poetry and Painting Zhejiang” provincial tourism song creation and singing competition, focusing on original tourism songs and relying on the picturesque scenery of Fenghua, and collected and displayed a number of original tourism songs for the whole province.
Focusing on the theme of “Poetry and Painting in Zhejiang”, the provincial tourism song creation and singing competition aims to collect a number of original tourism songs with distinctive regional characteristics in Zhejiang and loved by the masses. Through expert evaluation and live singing by singers, the “Zhejiang Orchid Award for Stage Art” works were selected with gold, silver, bronze and excellent prizes, giving consideration to songwriters and singers. The contest consists of three rounds: initial evaluation, re-evaluation and final evaluation, in which the organizer organizes an expert review group to select the initial evaluation and re-evaluation. The final will be performed by singers singing live and judges scoring live.
The event will also hold a grand music awards party in Fenghua, where domestic cultural travelers will be invited to participate. The relevant person in charge said that Fenghua was chosen because it has made outstanding achievements in the integration of cultural tourism in recent years, and a number of well-known cultural tourism integration products have been developed and constructed, including the cultural tour of the Republic of China represented by Jiang’s former residence, the five famous Buddhist mountains in China with Maitreya culture as the core-the blessing tour of Xuedou Mountain, the marine cultural tour based on emerald bay, and the rural cultural leisure tour of Dayan focusing on rural folk customs. In 2018, it was rated as TOP10 counties with tourism influence in China and Top 10 counties with tourism development in Zhejiang Province, and achieved remarkable results in the integration and development of cultural tourism.
Since the contest was registered on May 22nd, nearly 300 entries have been received. The initial evaluation will be completed in early September, and the re-evaluation will be completed at the end of September. The finals will be held in Fenghua Theatre on October 12th, and the award ceremony will be held in Fenghua Gymnasium, which can accommodate 5,000 spectators, on October 18th.
At the press conference, Diao Yuquan, member of the party group and deputy director of the Zhejiang Provincial Department of Culture and Tourism, pointed out that this competition has three characteristics: highlighting the characteristics of “tourism”, carrying out “cooperation between provinces and regions” and deeply involving the media, and holding the “Poetry and Painting Zhejiang” provincial tourism song creation and singing competition is an IP created to promote the integration of literature and tourism. According to the overall arrangement of the “big garden” construction of the provincial party committee and government, taking music as the breakthrough point, through the platform of tourism song creation and singing contest, the quality and influence of cultural tourism products will be improved, and the deep integration of culture and tourism will be promoted. Diao Yuquan emphasized that the Provincial Department of Culture and Tourism is closely related to the work of the provincial party committee and the provincial government center, with high quality, competitiveness and modernization as the goal orientation, and in accordance with the development idea of “harmony is harmony, harmony can be achieved, tourism is promoted by literature, and tourism is promoted by literature”, the development goal and work focus of cultural tourism integration are systematically planned, and the construction of a national cultural highland is put forward..The goal of “three places” is the best tourist destination in China and the model of national cultural and tourism integration development.
Standing in the new era of the integration of literature and tourism, let us write a picturesque new life with beautiful melody, outline the beautiful vision and blueprint of Zhejiang landscape, and look forward to the wonderful interpretation of the 2019 “Poetry and Painting Zhejiang” provincial tourism song creation and singing competition in Fenghua.