On August 16th, the opening ceremony of the 2019 “Jiangnan on the Yangtze River: Magical Ningxia” East China Show and the “Ningxia Story: Let me Tell” cultural and tourism themed event was held in Hangzhou. Zhejiang and Ningxia’s cultural and tourism departments have signed a strategic cooperation agreement, which will expand cooperation in areas such as cultural and tourism resource sharing, product research and development promotion, and customer source delivery based on the principle of mutual benefit. In order to promote the co construction of the tourism markets between the two regions, Ningxia has also announced the relevant tourism reward policies of “attracting tourists into Ningxia”, guiding and supporting relevant enterprises in the two regions to invest in and develop tourism resources and send off tourists to each other, further promoting cooperation and win-win results between the two sides, and driving the rapid development of the tourism market together.
Yang Peijun, Vice Chairman of the Ningxia Hui Autonomous Region Government, Liu Jun, Deputy Minister of the Propaganda Department of the Ningxia Hui Autonomous Region Party Committee and Secretary of the Party Group of the Department of Culture and Tourism, Chu Ziyu, Secretary and Director of the Party Group of the Zhejiang Provincial Department of Culture and Tourism, Fu Wei, Deputy Secretary and Inspector of the Party Group of the Zhejiang Provincial Department of Culture and Tourism, Tang Zhongxiang, Secretary and President of the Zhejiang Daily Newspaper Group, and Zhang Renhan, Deputy Director of the Department of Culture and Tourism of the Ningxia Hui Autonomous Region, More than 400 representatives from the cultural and tourism industry in Zhejiang and Ningxia, as well as representatives from tourism line merchants, participated in the event.
On site, Yang Peijun presented the honorary appointment letter of “Ningxia Red Culture Tourism Public Welfare Ambassador” to Xiao Qiang, the chief anchor of Zhejiang TV Education Technology Channel, and invited him, along with 13 “Ningxia Culture and Tourism Special Invited Experients” including Zhejiang Daily reporters and Zhejiang Radio and Television anchors, to go on a deep tour of Ningxia to experience the beauty of Ningxia, promote its beauty, assist in red culture tourism, and jointly tell stories of poverty alleviation cooperation between the East and the West. At the meeting, a cultural and tourism themed activity titled “Ningxia Story – Let me Tell” was also launched, inviting more tourists to participate in the activity. Through personal perspectives, Ningxia’s rich history and culture, beautiful natural landscapes, and unique spiritual sentiments were narrated.
Liu Jun stated in his speech that the cultural and tourism exchanges between Ningxia and Zhejiang have a long history, and both sides have profound cultural heritage and beautiful scenery. Many scenic spots have already become the “check-in” destinations that tourists from both regions aspire to. At present, there are strong differences and complementarities in cultural and tourism resources between the two regions. It is believed that with the deepening of communication and cooperation between the two sides, the prospects for the development of the cultural and tourism industries in the two regions will also become increasingly broad.