Last year, faced with the impact of the COVID-19 epidemic, our city took the initiative to seek change and respond positively, accelerated the digitalization process, focused on laying out new channels for e-commerce development, constantly expanded social e-commerce and live e-commerce, and seized the opportunity of cross-border e-commerce development. E-commerce has become a new vitality for economic growth, which has effectively boosted the “internal and external double cycle”. Last year. The city’s accumulated online retail sales reached 177..700 million yuan, a year-on-year increase of 21.4%, the growth rate ranked first in Jiaxing.
Four anchors take turns to promote more than 100 cups and warm pots every day … This is the normal live broadcast of pinghu city Mimai Intelligent Technology Co., Ltd. recently. The company was originally established in Jinhua Yongkang, and settled in Pinghu in 2018. It is mainly engaged in the research and development and online sales of smart water cups and electronic products. Last year, pinghu city Mimai Intelligent Technology Co., Ltd. launched the “Mimai” brand again. This time, it is not only pure online sales, but also the e-commerce operation of its own brand. “From the very beginning to get the goods, we will develop and design our own products and sell them ourselves to further enhance the added value of our products. Last year, our domestic trade accounted for about 90%. In 2021, we will focus on cross-border e-commerce and expand platforms such as Amazon to further become bigger and stronger. ” Jin Yuan, general manager of pinghu city Mimai Intelligent Technology Co., Ltd. said that 70 employees of Mimai Company created an output value of 100 million yuan last year, an increase of 30% compared with 2019.
Under the influence of the epidemic, e-commerce has become the consensus of traditional enterprise transformation. Jiaxing Haihong Electromechanical Technology Co., Ltd. is an enterprise specializing in the production of filing cabinets and steel office furniture. In the past, it relied on old customers to carry out the processing business, and 90% of its products were exported to the United States and Japan. Last year, due to the epidemic situation, a single export channel encountered resistance, and the output value decreased compared with the previous year. Li Yungen, the chairman of the company, realized that sticking to the rules is not development, but expanding the emerging trade format is the top priority. Last October, Jiaxing Haihong Electromechanical Technology Co., Ltd. joined hands with pinghu city Digital Economy Industrial Park to develop cross-border e-commerce business. In just half a month this year, Haihong’s cross-border e-commerce sales reached $300,000.
Pinghu city Digital Economy Industrial Park, which settled in Danghu Street last September, is a microcosm of the development of digital economy in our city, and also a new platform for e-commerce development channels, mainly carrying out e-commerce live broadcast and cross-border e-commerce services. By giving full play to the cluster effect of Pinghu Digital Economy Industrial Park and undertaking the construction effect of Pinghu Park in Jiaxing Comprehensive Test Zone, we will further improve the cross-border e-commerce operation, data statistics and service system, and help promote Pinghu brand and Pinghu manufacturing to “go global”. By the end of last year, more than 10 garments, bags and bags in the city had cooperated with the industrial park team to carry out more than 40 live broadcasts, which not only strengthened domestic e-commerce, but also moved towards cross-border e-commerce, opening up a “double cycle” at home and abroad. “Pinghu’s manufacturing industry is perfect, but there is a lack of channels for e-commerce. Our advantage lies in connecting good resources to Pinghu, so that Pinghu products can be sold all over the world through our channels.” Ni Kan, general manager of pinghu city Digital Economy Industrial Park, said.
“Grasping the first is the truth, grasping the early is the opportunity”, facing the impact brought by the epidemic, our city took the lead in compiling the “pinghu city e-commerce industry development plan” and “pinghu city e-commerce three-year action plan”.”Implementation Plan”, adjust the e-commerce policy, give policy support and guidance from e-commerce agglomeration, e-commerce demonstration, e-commerce service and e-commerce platform, encourage the development of e-commerce, do a good job in ensuring funds such as live e-commerce and e-commerce training, stimulate e-commerce to develop into a prosperous hometown, and consolidate the development strength of e-commerce. In order to help enterprises tide over the difficulties caused by the epidemic, last year, our city organized more than 30 enterprises to participate in the live product selection activities such as Jiaxing Cloud Shopping Festival and Good Life Zhejiang Broadcasting Season, so as to enhance the “exposure” of Pinghu brand. In combination with the special products of local baby carriages, bags and down jackets, various resource matchmaking meetings such as “Yuntuo Market, Huanxin Consumption” down jackets, bags and other products were also held, and a brand-new shopping experience of “e-commerce+socialization” was built through the platform, releasing the development potential of e-commerce. Under the “online+offline” two-way cultivation mode, our city has cultivated 3 cross-border e-commerce demonstration enterprises, 1 Jiaxing municipal key cross-border e-commerce industrial base and 1 provincial regional key service enterprise. Driven by benchmark demonstration enterprises such as Ginza and E-Love, more than 40 new cross-border e-commerce enterprises have been added, which has greatly contributed to economic development.
Source: Jiaxing Daily Pinghu Edition