On August 5th, the promotion meeting of “Cultural Gene Decoding Project” and cultural logo construction in Shaoxing was held in Yuecheng District. Chu Ziyu, Party Secretary and Director of Zhejiang Culture and Tourism Department, attended the meeting, and Ye Jing, Party Member and Deputy Director of Zhejiang Culture and Tourism Department, presided over the meeting. Relevant responsible persons of the provincial and county (city, district) cultural and tourism bureaus, heads of some cultural and tourism research institutions and experts and scholars attended the meeting.
The meeting summarized the basic achievements and main experiences of the “Cultural Gene Decoding Project” in the whole province, and laid out the key work in the next stage. The Provincial Department of Culture and Tourism launched the “Cultural Gene Decoding Project” in 2020. Zhejiang’s 90 counties (cities, districts), 4 functional areas and research institutions made continuous efforts in the four links of “checking, solving, evaluating and using”, and completed the annual scheduled tasks with high level. By May 2021, 22,455 cultural elements have been put into storage in the province, 1,557 key cultural elements in the region have been identified, and 518 items have been decoded. Four achievements have been achieved: First, the basic distribution and general situation of cultural phenomena and elements in the region have been basically found out, and a “net” of household data has been established; The second is to sort out the list of the most representative cultural elements in the region and form a “list” of key elements; Third, the decoding of some key cultural elements was completed, forming a decoding report “a book”; Fourthly, it explores the transformation and utilization of some decoding results, and forms a “library” of transformation and utilization projects.
Chu Ziyu asked the provincial culture and tourism system to make good use of gene decoding results, select cultural signs, do a good job in related construction projects, and build a long-term development mechanism. He made up his mind to decode Zhejiang cultural genes, guard the roots of Zhejiang culture, and build Zhejiang cultural signs, so as to make new contributions to cultural tourism for the high-quality development and construction of a common prosperity demonstration zone.
Chu Ziyu pointed out that the assault signal of the “Cultural Gene Decoding Project” and the assembly signal of cultural logo construction have been sounded, and cultural and tourism departments at all levels should make strong joint efforts to earnestly grasp, grasp and do a good job in cultural gene decoding and cultural logo construction.
Deputy Director Ye Jing put forward specific requirements for high-quality promotion of cultural gene decoding and cultural logo construction, and arranged and explained the time nodes and evaluation.
At the promotion meeting, six units, including Shangcheng District of Hangzhou, Yuecheng District of Shaoxing, Nanxun District of Huzhou and Xiuzhou District of Jiaxing, made exchanges and speeches. Based on their own cultural advantages, each unit accumulated cultural development potential energy, made precise efforts, made key breakthroughs, and promoted the “cultural gene decoding project” and cultural logo construction with high quality. The reform and innovation were practical and effective, which set an excellent example for other relevant departments in the province.