Xu Liangping, female, born in April 1986, graduated from Longyou County Vocational and Technical School, majoring in music and dance, and was selected as the “Most Beautiful Cultural Auditorium People” in Zhejiang Province. She has strong leadership ability, leading uncles and aunts, grandpas and aunts in the countryside, and even college students who are in their youth, to guide and form 16 theatrical performance teams in Muchenshe Nationality Township and Street Township, which has led the vigorous development of Shexiang’s cultural undertakings. At the same time, she also provided “employment” opportunities for aunts in mountainous areas, set up the “Pomegranate Red” common wealth live broadcast base and the She’s cultural and creative experience hall in Muchen Village, created the Muxin “Dust and Flowers” media live broadcast platform, spread the production, life, customs and other cultures of the Shes ethnic group through the form of shooting short videos such as Douyin, and broadened online sales channels through live broadcasting, and introduced She’s cultural and creative products and She’s agricultural special products to the market, helping She’s people get rich and increase income.
- Sowing cultural seeds and enriching cultural and recreational life.
- After graduating from Longyou County Vocational School majoring in preschool education, Xu Liangping returned to his hometown to become a preschool teacher. Because she likes to dance, in addition to teaching, she took some villagers to sing and dance, and gradually the villagers developed a strong interest in cultural activities. Later, they became more confident and had the idea of dancing on a bigger stage. In 2014, Longyou County held the first cultural auditorium exhibition performance. At that time, the township solicited literary and artistic programs from the whole township. They felt that this was the time to realize their stage dream, so they arranged several programs at their own expense of more than 10,000 yuan, among which two programs, “Qingfeng Harvest” and “Living Treasure”, were selected by the leaders of the cultural department and sent to the county to participate in the program exhibition. The 24-member team later toured the county’s townships, and gradually they earned performance income. The dance team has a 72-year-old grandmother, who received more than 1,000 yuan of remuneration after performing in a year, which made those villagers who were originally prejudiced against the dance team envious, through this matter, Xu Liangping felt that her original interest could also increase the income of the villagers, and she gained great satisfaction in her heart, and also strengthened her determination and confidence to sow cultural seeds at the grassroots level in the village. In the past 7 years of grassroots cultural work, her dream is to be active on the rural stage every day, from a kindergarten teacher to a “crop man”, to spread the “seed” of culture to the rural land of Longyou, so that it can take root, germinate, blossom and bear fruit.
- Second, create a professional team to promote income and prosperity.
- In 2017, the cultural department of Longyou County innovated its mechanism and issued a document for the purchase of cultural services for the socialized operation of township (street) comprehensive cultural stations contracted by the government and third-party companies. At the invitation of Muchenshe Nationality Township and Dajie Township, Xu Liangping actively participated in the socialization of the comprehensive cultural stations of the two townships. March 2018.In January, Longyou County Muxin Culture Media Co., Ltd. was officially established. The 24 grassroots actors of the original literary performance team have become the backbone members of the regular company, and the grassroots team has become an organized, directional, warm and powerful professional team. Due to the weak cultural foundation of some villages, some village cadres are not optimistic about the future development of cultural undertakings. In the face of this situation, the initial stage of cultural work can only be steadily and steadily step by step, and at the same time, by excavating the characteristic culture of each village and integrating it into the programming of the program, because the villagers have a certain understanding of the culture of their own village, seeing the familiar customs and styles presented on the stage, they quickly resonated, never willing to contact the warm welcome, grassroots cultural operation work achieved a qualitative breakthrough. Relying on the platform of the township comprehensive cultural station, a series of mass cultural services have been carried out, and through the form of popular hearings and local characteristics, the grandparents who are over eighty years old have become grassroots stars on the stage, and the aunts and uncles who used to like to “fly sparrows” on the mahjong table have gradually shifted their positions to the performance stage. Today, Muxin Culture Media Co., Ltd. has more than 100 people regularly joined cultural activities, trained more than 10 event hosts, and set up more than 10 theatrical performance teams. The countryside is not without talent, but without a stage, and now on the performance stage, everyone has become talent.
- Third, be enthusiastic about public welfare undertakings and increase the sense of happiness in rural areas.
- In previous years, a large number of rural young and middle-aged laborers flowed into the cities, resulting in the hollowing out of the countryside. In the past two years, with the deepening of rural revitalization, the hollowing problem has been alleviated, but there are still some empty nesters. Faced with this phenomenon, Xu Liangping had the idea of doing public welfare, she organized the backbone members of the theatrical performance team to discuss the idea of holding free theatrical performances, sending plays to the village and sending plays to the elderly center, bringing joy to the elderly, enriching their cultural and entertainment life, and increasing the happiness of the elderly. In the past two years, the theatrical performance team has held a total of 20 public welfare performances, and their performances have been highly appreciated by the local villagers. Through selfless feedback to the hometown, tireless work for public welfare undertakings, and inheritance and promotion of traditional culture, it shows the feelings of a simple rural literary and artistic worker.
- Fourth, industrialization development to promote common prosperity in mountainous areas.
- Xu Liang usually said: “In the process of growing up from loving culture to culture, I not only became spiritually rich, but also reflected material value, which can be said to have achieved personal prosperity.” However, what I want more is to bring my parents and fellow villagers in my hometown to become rich together through cultural activities. Over the years, Xu Liangping has established the She Cultural Experience Center at his own expense, on the one hand, he has in-depth cooperation with the intangible cultural heritage inheritors of Jingning County to further explore and promote the She’s culture, innovate the original intangible cultural heritage products, and add national characteristics, on the other hand, through offline Yiwu Xiao.The commodity market and online network platform have promoted products to a broader market, initially forming a cultural industry chain, although the scale is not large, it is still in the initial stage of development, but it has also helped the 36 villagers to increase their income to a certain extent. Muxin Culture Media Co., Ltd. also arranges special programs, develops characteristic cultural tourism routes, allows tourists to experience immersive experience tours, enables nearly 100 people to obtain tourism income, truly realizes the integration of culture and tourism, promotes the masses to increase income and become rich, and allows villagers to achieve employment at their doorstep. At the same time, the short video live broadcast platform is used to spread rural culture and live broadcast goods in multiple dimensions, helping villagers achieve the integration of culture and industry, increase the income of villagers’ products, and help common prosperity.