On December 12, Leibo navel orange, which was rated by the people of Xiangshan as the most popular fruit product in the east-west consumption cooperation, arrived in Xiangshan with a full of “orange meaning”, and the total of more than 10,000 boxes of navel oranges arrived this time, which will be delivered to all cooperative units in the county as soon as possible.
Leibo County is located in Liangshan Yi Autonomous Prefecture, Sichuan Province, with 53% of the Yi people in the county, enjoying the reputation of “the first county of high-quality navel oranges”. The best quality Leibo navel orange is planted on the cliffs along the Jinsha River, navel orange is rich and sweet aromatic, fine tender residue, high solid-acid ratio, with a unique honey aromatic taste, orange peel thin as paper, sweet and sour juice, generally officially picked in early December every year.
Since the pairing of Xianglei, the two places have actively promoted consumption cooperation to help ethnic areas increase income and become rich. Last year, Leibo County and Xiangshan “China Jingtang” support team signed a strategic cooperation agreement to replicate the successful experience of Xiangshan’s “Red Beauty” industry, and provide all-round assistance to the Leibo navel orange industry from the links of variety selection, brand promotion, grading and sorting, and product sales. Before the mining of Leibo navel orange this year, the Xiangshan government made every effort to promote the famous and high-quality specialties represented by Leibo navel oranges out of the mountains and directly supply them to cities in the eastern region such as Xiangshan through the promotion and sales of the Leibo navel orange brand, order procurement, and the establishment of the “Leibo Agricultural Special Products Exhibition Hall”.
It is reported that this year, the two places have actively built an effective cooperation mechanism, issued the “2022 Xiangshan County Consumption Cooperation Work Implementation Plan” and “2022 Leibo East-West Consumption Cooperation Plan”, further strengthen targeted procurement, expand social participation, deepen cooperation and docking, orderly promote consumption collaboration work, plan consumption assistance of more than 80 million yuan throughout the year, effectively promote rural revitalization in ethnic areas, and help ethnic compatriots achieve common prosperity.