Cultural and tourism prosperity is thriving, and coastal cities showcase their beauty. On April 24, on the occasion of the first anniversary of the issuance of the Opinions of the Central Committee of the Communist Party of China and the State Council on Supporting the High quality Development of Zhejiang Province and Building a common prosperity Demonstration Area, Ningbo Municipal Bureau of Culture, Radio, Television and Tourism focused on building a leading city for common prosperity, allowing the people to share the achievements of cultural and tourism development, launched the first batch of nine highlight cases of cultural and tourism empowerment and common prosperity, and shared the practical experience of cultural and tourism empowerment and common prosperity in Ningbo in the form of character posters.
The first batch of nine highlight cases of cultural and tourism empowerment and common prosperity selected are: National Cultural and Financial Cooperation Demonstration Zone, “One Person, One Art” National Art Popularization, Tianyige · Yuehu Scenic Area Digital Twin, Book Fragrance Factory, Rural Tourism Promoting Wealth and Income Increase, Prehistoric Culture and Marine Civilization, Hengkantou Red Cultural Tourism, National Marine Fishery Culture (Xiangshan) Ecological Protection Zone, and Xu Xiake Tourism Festival. These nine cases involve new practices and new formats in the field of cultural tourism, such as public culture, cultural and museum archaeology, digital reform, festival activities, etc. They are exploratory practices of enabling common prosperity in Ningbo’s cultural tourism, and are also phased achievements with Ningbo’s recognition.
In recent years, under the strong guidance of the superior department in charge of culture, radio, television and tourism and the correct leadership of the Ningbo Municipal Party Committee and the Ningbo Municipal Government, Ningbo’s cultural and tourism system has closely adhered to the dual attributes of “material and spiritual”, made two-way efforts in “material and spiritual wealth”, and achieved a good start in promoting common prosperity: Ningbo won the top ten cities in the national comprehensive evaluation of cultural industry and tourism industry in 2021 The Marine Fishery Culture (Xiangshan) Ecological Protection Zone has been officially awarded by the Ministry of Culture and Tourism, the Jingtoushan Site has been selected as one of the top ten archaeological discoveries in China in 2020, and the Hemudu Site has been selected as one of the “Top 100 Archaeological Discoveries of the Century” in China “One person, one art” was selected as one of the first batch of “Best Practice Cases of Culture and Tourism for common prosperity” in Zhejiang Province, and Ningbo Library was shortlisted for the 2021 IFLA Public Library Award… The broad masses’ sense of cultural, radio, television, tourism, happiness, and security were significantly enhanced.
Next, Ningbo will take the lead in building a “cultural highland in the new era and a modern coastal tourist city”, take narrowing the regional gap, urban-rural gap and income gap as the main direction, take the lead in exploring the formation of a high-quality urban model of cultural, radio, television and tourism development and the system and mechanism to promote common prosperity, and strive to build the brand of “cultural, tourism, and common prosperity in Ningbo”, Let cultural tourism become a traction carrier and landmark achievement in the construction of common prosperity leading cities.