On October 17th, the 2020 National Poverty Alleviation Award Commendation Conference was held in Beijing. Shanghai Dream Seeking Information Technology Co., Ltd. (Pinduoduo), as a representative of an internet enterprise, was awarded the National Poverty Alleviation Award “Organizational Innovation Award”. As an upstream platform for agricultural products, Pinduoduo relies on technological innovation systems such as “Agricultural Land Cloud Pinyin”. As of the end of 2019, it has directly connected more than 12 million agricultural producers, with a cumulative number of people living in poverty exceeding one million. As a new e-commerce platform founded on agricultural products, Pinduoduo will continue to adhere to its duty of poverty alleviation and agricultural assistance, and strive to make its due contribution to the decisive battle against poverty and the realization of rural revitalization
Create a “cloud consolidation of agricultural land” system that directly connects 12 million farmers
Pinduoduo started in agriculture and relies on high-frequency agricultural product consumption to drive the growth of all categories of consumption. In 2019, the annual transaction volume of Pinduoduo platform exceeded the trillion yuan mark, with the transaction volume of agricultural (sideline) products reaching 136.4 billion yuan. In 2020, the transaction volume of Pinduoduo agricultural (sideline) products is expected to exceed 250 billion yuan, continuing to maintain a high-speed growth of around three digits.
In the process of participating in poverty alleviation and agricultural assistance, Pinduoduo combines the development status of China’s agriculture, using big data, cloud computing, and distributed artificial intelligence technology to combine dispersed agricultural production capacity and demand for agricultural products in the “cloud”. Based on the pioneering “agricultural land cloud consolidation” system, it drives the large-scale upward movement of agricultural products, allowing agricultural products in poverty-stricken areas to break through the limitations of traditional circulation models and directly connect to the national market.
Relying on the “Rural Land Cloud Collaboration” system, in 2019, the Pinduoduo platform had over 1500 popular agricultural products with a single product order volume of over 100000, a year-on-year increase of 230% compared to the previous year. Online popular fruits, including Yunnan Xuelian Fruit, Guangxi Baixiang Fruit, Xinjiang Xiaohong Apricot, and Daliangshan Soft Seed Pomegranate, have stood out, continuously promoting industrial development in remote areas and stimulating endogenous poverty alleviation.
Driven by the incremental market demand of the “agricultural land cloud consolidation” system, agriculture has become a promising industry, and farmers have become attractive professions. Throughout 2019, the Pinduoduo platform had 360000 e-commerce entities from national poverty-stricken counties (including areas that had been removed from their hats in 2018 and 2019), with 15 e-commerce entities from the “three districts and three prefectures”.70000, with an annual sales revenue of 4.8 billion yuan. As of the end of 2019, the Pinduoduo platform directly connected more than 12 million agricultural producers, with a cumulative number of impoverished people exceeding one million.
Cultivate 100000 leaders to become rich and send out 2 million kilograms of poverty alleviation and agricultural fruits every day. Through a complete system of “cultivating leaders to become rich, exploring technology poverty alleviation applications, and innovating industrial poverty alleviation products,” the poverty alleviation model is scaled up and sustainable.
Pinduoduoduo founded “Duoduo University” in 2018 and established two professional training channels for “poverty alleviation product upstream and internet operation” courses, both online and offline. As of now, the offline courses of “Duoduo University” have covered 21 provinces, cultivating over 6700 local students, and directly guiding over 3900 stores. On this basis, the platform will promote offline courses in various regions on a large scale online, reaching a total of 490000 poverty alleviation industry operators, covering all poverty-stricken areas in the country.
As of now, the Pinduoduo platform has directly driven over 100000 new farmers nationwide to return to their hometowns for entrepreneurship, and more and more leaders in becoming wealthy have emerged, providing industries and benefits to impoverished areas.
At the same time, Pinduoduo continuously utilizes its own technological advantages to explore the research and application of technology poverty alleviation. In 2018, Pinduoduo took the lead in launching poverty alleviation products represented by “Duoduo Orchard”, combining the gaming and entertainment needs of nearly 700 million users on the platform with poverty alleviation and agricultural assistance work. Platform users plant saplings in the virtual orchard of Pinduoduo client and cultivate fruit trees through social interaction. After the fruits mature, they can receive a free poverty alleviation and agricultural aid fruit sent by Pinduoduo.
As of the end of 2019, the daily active users of “Duoduo Orchard” had exceeded 60 million, and over 2 million kilograms of poverty alleviation and agricultural aid fruits were sent out every day. The vast majority of them were purchased from deeply impoverished areas and national poverty-stricken counties in the “three districts and three prefectures”, and the income of impoverished households was guaranteed through platform underwriting.
Rooted in agriculture and serving farmers, continuously carrying out e-commerce poverty alleviation innovation
Since this year, in order to overcome the impact of the COVID-19 on the poverty alleviation industry in poor areas, Pinduoduo has carried out a series of special actions such as “special areas for epidemic prevention and agricultural assistance” and “live broadcast of consumption poverty alleviation in 100 counties” to ensure the income of poor households.
Starting from February, Pinduoduo has launched the “Anti epidemic and Agricultural Assistance” special zone, covering nearly 400 agricultural production areas across the country, including poverty alleviation products from over 230 national poverty stricken counties. In addition to sufficient traffic support, Pinduoduo has also set up a special agricultural product subsidy of 500 million yuan and a logistics subsidy of 1 billion yuan to help solve the production and sales matching problem of poverty alleviation products during the epidemic..Pinduoduo County Magistrate’s Agricultural Assistance Live Broadcast has exceeded 220 sessions, with over 400 main leaders from various levels such as cities, counties, and districts entering the Agricultural Assistance Live Broadcast Room to promote local agricultural (sideline) products, resulting in a total of 4.900 million agricultural assistance orders, with a total sales of over 29 agricultural (sideline) products.300 million pounds. Among them, over 600 million kilograms of agricultural products come from impoverished areas, covering over 300000 impoverished households.
To further promote the “live streaming poverty alleviation” work, on May 20th, the State Council Poverty Alleviation Office jointly launched the “Consumer Poverty Alleviation 100 County Live Broadcasting Action” with Pinduoduo. Under the guidance of the Poverty Alleviation Office of the State Council, Pinduoduo has launched consumption poverty alleviation activities targeting 100 poverty-stricken counties, promoting the inclusion of poverty alleviation products in the national consumption list, becoming a new highlight of poverty reduction under the epidemic.
Chen Lei, CEO of Pinduoduo, stated that from its establishment to serving nearly 700 million users nationwide, Pinduoduo’s journey has been inseparable from the guidance of the Party and the country’s “three rural” policy guidelines, as well as the development of China’s “three rural” cause. As one of the many social forces involved in poverty alleviation, Pinduoduo is very honored to be awarded the National Poverty Alleviation “Organizational Innovation Award”. Pinduoduo will not forget its original intention, continue to increase funding and technological investment, take root in agriculture, serve farmers, and contribute slightly to the “three rural” cause.
(Source: Xinhua Client)