The Ugly Book Bookmark, Pastel Three-hole Gourd Bottle Lamp, Qilu Treasure Series Archaeological Blind Box, City Scenery Postcards, Letters and Stamps … The museum not only displays rich collections for people to trace back to history, but now it is integrating into modern life in various ways. In particular, the popularity of cultural and creative products in many museums has enabled us to see the “power of museums”.
Good design brings good sales.
Good cultural creation can not be separated from good design. Shandong is a big province of cultural relics, with 639 museums ranking first in the country. In recent years, many museums in Shandong have focused on cultural and creative design, and implanted heavy historical culture into daily necessities, so that cultural relics can better tell historical stories.
Interesting museum cultural and creative products can stimulate people’s interest in museums and cultural relics themselves and improve people’s initiative to understand the stories behind cultural relics. In Shandong Museum, the reporter met Ms. Ren, a citizen of Jinan. She said that her friend “planted grass” for her, and she specially came to buy it. “Putting it by the bed can increase the atmosphere of the room and make life a little more cultural. This design is beautiful and practical. I went to search for historical information about pastel three-hole gourd bottles, and learned that this is porcelain in the Qianlong period of the Qing Dynasty, which means that Fulu is long and suitable for home. ” Ms. Ren said.
Ms. Wang, who also bought Wenchuang at the Shandong Museum, is a “blind box fan”. The archaeological blind boxes of Qilu Treasures sold here not only satisfy her preference for blind boxes, but also learn historical knowledge from them. “There is a feeling that I am an archaeologist. The’ unearthed’ image is a lottery, and my sense of accomplishment is full.”
In recent years, Shandong has been vigorously developing cultural and creative industries. In 2021, Shandong held the second Shandong Province Boutique Tourism Creative Design Competition, and received nearly 2,000 entries from cultural and creative institutions and universities in Yu Sheng. The Qilu Treasure Series Archaeological Blind Box of Shandong Museum and the negative oxygen ion generator of “Colorful Glass Four Seasons Vase” in Zibo City are all outstanding representatives of “Museum+Wenchuang”.
It is not easy to design an excellent museum cultural creation. Yang Zhiguo, director of Jinan Huaxia Letter Culture Museum, said: “The design should be able to reflect traditional culture and be practical.” The brocade palindrome “Xuan Ji Tu” which he admired is such a work. “Xuanji Map” is woven with double colorful silk threads on an 8-inch square brocade, with 29 words in vertical and horizontal directions, totaling 841 words. It can be read forward, backward, sideways, curved, circled and repeated vertically and horizontally, all of which are articles, so that three, four, five, six and seven-character poems can be obtained. “It’s romantic and practical to give this silk scarf with traditional cultural color to your loved one to express your affection.”
“sense of space” adds points to wenchuang.
In addition to creative design, Wenchuang can also provide visitors with perceptive, participatory and interactive situational and immersive..Experience. The main function of the museum is educational function and cultural inheritance, while the cultural and creative space is the place for cultural experience. In a sense, “sense of space” can add a lot to the museum’s cultural creation.
On the first floor of Jinan Huaxia Letters and Culture Museum, there is a cultural and creative experience area. The postcard wall with Jinan characteristics fits the theme of the museum, and at the same time, it creates an experience area for tourists, so that tourists can travel through a hundred years at once. Yang Zhiguo told reporters that tourists who come here to see the exhibition generally know the history and development of letter culture, but they don’t have much feelings about handwritten letters. In the Wenchuang Experience Zone, visitors can actually write a letter by themselves, post it with a postmark, and feel the charm of letter culture in an immersive way, which makes the museum really “live”.
In Shandong Museum, in addition to practical cultural creation, visitors can also experience “cultural creation on the tip of the tongue” and taste the taste of “national treasure”. Yachou Yue and Ode Gui are the treasures of Shandong Museum. In the Artistic Creation Space on the second floor of Shandong Museum, visitors can eat biscuits with Yachou Yue and Ode Gui patterns and drink coffee with Kirin patterns collected by Shandong Museum. This kind of afternoon tea is full of ceremony, and it is easier for tourists to get into their minds than simply browsing the exhibition.
Leading the new fashion of national consumption
According to the Data Report of National Cultural Consumption in 2021, shopping consumption such as cultural creation and tide play accounted for 57% of the total national cultural consumption in 2021..4% is the most popular cultural consumption expenditure. During the “double 11” in 2021, the museum’s cultural and creative products ushered in an explosion, with a year-on-year surge of over 400%, becoming one of the biggest dark horses of Tmall’s “double 11”. Then, in the “Double 12”, nearly 20 museum resources from all over the country settled in small shops in Tik Tok, bringing new vitality to the traditional IP activation with cultural subjects.
In the “friendly shandong” Tmall flagship store, the reporter saw that online shops have set up a special area for “cultural relics in Shandong”, and cultural and creative products such as Shandong Museum and Confucius Museum can be purchased online, with prices ranging from ten yuan to thousands of yuan. Online and offline consumption channels are dual, and museum cultural and creative products have formed new consumption highlights and cultural travel experience routes. On May 18th, during the main event of Shandong International Museum Day, the flagship stores of friendly shandong Tmall and JD.COM announced the launch of the cultural and creative area of the museum, which further broadened the marketing channels of cultural and creative products of Shandong Provincial Museum.
The cultural creation of the museum makes the cultural relics that have passed through history “live” and acts as a link and bridge between history and modern life. Bringing the museum’s cultural creation home is also bringing history and culture home. “Museum+Cultural Creation” is promising.