On November 20, Xiao Fen, Director of the Consumption Department of the Department of Commerce of Zhejiang Province, and other delegations went to Changxing County together with evaluation experts to conduct the pilot evaluation and acceptance of the construction of provincial-level high-quality pedestrian streets. After listening to the report on the pilot work, the acceptance team inspected the East Yufang Pedestrian Street. Wang Weixin, member of the Standing Committee of the Changxing County CPC Committee, Wu Yi, deputy director of the Huzhou Municipal Bureau of Commerce, Zhu Yiyuan, director of the Changxing County Bureau of Commerce, and responsible persons of relevant departments accompanied the attendant.
Since being shortlisted for the provincial high-quality pedestrian street (pilot) unit, Changxing County has always followed the requirements of the four-level linkage mechanism of “provincial, city, county street”, benchmarked the established goals and tasks of the transformation and upgrading plan, and carried out the implementation in an orderly manner. Through more than a year of pilot construction work, the appearance of the East Yufang pedestrian block has been significantly improved, the commercial quality has gradually improved, the economic benefits have been continuously improved, and the establishment work has achieved phased results. So far in 2020, the passenger flow is about 12 million, and the total turnover has reached 850 million yuan.
First, cohesion, create work to advance together. A leading group for pilot work has been established, and all departments have coordinated resources and division of labor. A total of 45 reports and on-site meetings have been held, more than 260 problems have been solved, and the work has been effectively promoted; Make every effort to provide good services, tilt activity resources, strengthen offline drainage support for neighborhoods, and set up government-style promotional activities venues such as the Changxing branch of the Lake Fair Association and the Golden Autumn Shopping Festival in the neighborhoods to gather popularity and enliven the atmosphere; Issued 12 policies such as “Several Opinions on Boosting Consumption and Promoting the Stable Growth of Commerce and Trade Economy”, clarifying the support of funds for the service industry, such as rent reduction and decoration subsidies for merchants and cultural and entrepreneurial enterprises settled in Dongyufang, with 17.5 million yuan of reduction and subsidy funds.
Second, the file is upgraded, and the business structure is continuously optimized. Improve quality by adjusting the proportion of business formats, improving brand quality, invigorating the night market economy, and strengthening cultural labels. In the past year, 32 brands have been eliminated, with an area of about 12,000 square meters, and 34 new brands have been recruited, with an area of about 13,800 square meters, and the benign replacement of brands has been completed, and sales in the second quarter of 2020 have increased by 87% year-on-year and 116% in the third quarter. The opening of the night snack theme street – Night Enjoy Fish Fang has increased the proportion of night turnover of East Fish Fang to more than 60%, and has become the first batch of “night landmarks” in Zhejiang. Changxing Zisha Museum, Taihu Stone Museum, and Pingming Sanjie Museum show the cultural heritage of Dongyufang, and the Changxing Intangible Cultural Heritage Experience Hall is currently under renovation with a cumulative investment of 13 million yuan.
Third, strong marketing, business atmosphere is becoming stronger and stronger. Ensure that the number of major festival-themed activities and weekend special activities reaches more than 40, the turnover during large-scale activities such as “Fish” for the New Year, May Day Shopping Festival, and Golden Autumn Shopping Festival is increased by 3 to 5 times compared with usual, and the “Fish You New Year” activity screen is included in the “Legendary Chinese Festival Spring Festival” column of CCTV Chinese international channel; Through scientific planning and precise investment promotion, more than 1,000 square meters of idle venues have been effectively revitalized in the form of creating children’s amusement worlds and open stalls; Expand publicity channels, cooperate with platforms such as Toutiao, Douyin, and Weibo Big V, and adopt video promotion, offline event publicity and promotion. Liangren Film and Television Company filmed the textbook dramas “Grass Boat Borrowing Arrows” and “Overlord Farewell Ji” in Dongyufang, and the red-themed online drama “Qunfang Spectrum”, which further increased its popularity.
Fourth, increase investment and effectively improve the environment of the neighborhood. Make every effort to improve hardware facilities, regularly update beauty and display facilities, optimize the function of neighborhood guidance, and rationally plan leisure space. Continuously improve the neighborhood environment, enhance the consumption atmosphere, actively guide the neighborhood households to increase the outward display, with points and surfaces, enhance the overall atmosphere of the neighborhood while planning a number of various operating income points, strengthen the use of public space in the block, since the beginning of this year, more than 30 new commercial outdoor placements, 10 new business points, and more than 400,000 yuan of income. Since the beginning of this year, the rental area of shops on the second floor has increased by 28.5% year-on-year.
Fifth, focusing on intelligence, smart blocks are beginning to take shape. Complete the transformation and upgrading of smart parking and intelligent lighting, effectively alleviating traffic jams, improving consumer experience, and saving energy consumption; Comprehensively promote the construction of 5G network coverage, and launch 5G application experience halls and 5G unmanned vending vehicles to demonstrate new 5G application technologies while further optimizing and improving customer experience; Through the introduction of AI high-tech means, the lunar landing space 9D experience hall was launched, and the technology experience attracted a large number of young customers and parent-child family customers.
(Contributed by Changxing County Bureau of Commerce)