In order to welcome the centenary of the founding of the Communist Party of China (CPC), the “Red Capital of South Zhejiang” will have new actions. This year, Wenzhou plans to integrate the development of “red resources” and “green resources” in depth, and plans to launch a series of projects, such as Hai Xia Red Tourism Festival, hiking on the ancient Red Army Road, revisiting the Red Army Road, “Red July” Red Culture Festival, and 100 parent-child red study activities. At the same time, taking the Shanghai-Jiaxing-Wenzhou (Pingyang) red tourism boutique line as a link, we will strengthen regional cooperation in red tourism and realize the higher-quality integrated development of red cultural tourism in the Yangtze River Delta region.
The Shanghai-Jiaxing-Pingyang Red Tourism Boutique Line includes a number of red tourist bases, such as the Memorial Hall of the First National Congress in communist party, Shanghai, the Longhua Martyrs Cemetery, the Nanhu Scenic Area in Jiaxing (the first site of the Communist Party of China), and the former site of the anti-Japanese base in southern Zhejiang, Wenzhou (Pingyang). Based on this national-level red tourism boutique route, Pingyang County will integrate internal and external resources to plan tourism industries and projects, do a good job in supporting services, actively undertake various tourism and red education activities outside the county, expand the red tourism market, and launch a regional brand of red tourism.
In recent years, through the construction of global red tourism brands, the red scenic spots in Wenzhou have been constantly innovating. The Red Army town in southern Zhejiang, the National Flag Education Museum, the Hai Xia Military Theme Park, and the provincial “First National Congress” Memorial Park have not only become popular punching points for holidays, but also promoted the development of local agriculture, cultural industries, health care and old-age projects and other aspects, stimulating new impetus for rural revitalization.
In particular, Pingyang County, which is known as “Red Capital in South Zhejiang” and “Yan ‘an in Zhejiang”, takes villages such as Fengwo and Shanmen as the center, and Pingyang has realized the deep integration of red, blue, green and ancient tourism resources by opening up characteristic tourist routes such as “red+green”, “red+research” and “red+cultural heritage”. Next, on the basis of red tourism, Pingyang will also do a good job in tourism linkage between mountains, seas and villages, and promote the construction of Nanji International Leisure Tourism Island, Nanyan Scenic Area as a whole, and Red Research Town. At the same time, we will speed up the establishment of Nanji provincial-level tourist resort, 4A scenic spot in the former site of the anti-Japanese base in southern Zhejiang (Pingyang) and Tengjiao tourist town, and hold a red cultural tourism festival to further enhance the visibility and reputation of the red regional brands.