Starting from New Year’s Day in 2023, Hangzhou’s tourism enlargement measures: State-owned and some non-state-owned A-level scenic spots will implement the first free entrance tour, including 41 scenic spots such as West Lake Scenic Area, Xixi Wetland, Liangzhu Ruins Park, Qiandao Lake, Daming Mountain, Tianmu Mountain, Huang Gongwang’s secluded place, Yaolin Wonderland and Qili Sailing, which will last until the end of March.
At the same time, for the conference with more than 1,000 people held in Hangzhou, the organizer will be given a one-time support of 100,000 yuan. For every 10% increase in the number of participants, the support standard will be increased by 10% accordingly, and each session will not exceed 500,000 yuan.
This is the main content of the cultural tourism section in the “Implementation Opinions on” Seize the Opportunity and Fight for Economy “issued by the Hangzhou Municipal Party Committee and Municipal Government. The purpose is to quickly stimulate the recovery of the tourism economy, stimulate holiday consumption, reshape the new experience of cultural tourism in Hangzhou, effectively promote culture to benefit the people, and interpret the cultural heritage of Song Yun and Hangzhou-style life concept.
While implementing the “free tour” of scenic spots, the “Song Fu Hangzhou Year” activity, which aims at welcoming the Spring Festival with 100 events and spending a hundred days together, has been fully launched at the city, county (district, city) levels.
It is understood that the 2023 “Song” Fu Hangzhou Year will last from January 1, 2023 to March 31, 2023, and 120 theme activities will be set up in the “8+X” activity section, and the city and county linkage and government-enterprise interaction will be launched to create a new IP for the Spring Festival in Hangzhou. “8” includes 14 theme activities in eight major units, including “Song Fu Hui Min Year”, “Song Fu Yun Year”, “Song Fu Shu Xiang Year”, “Song Fu Fei Yi Year”, “Song Fu Walking Year”, “Song Fu Wisdom Year” and “Song Fu Enterprise Year”. X is the district in Hangzhou.
Various activities with various forms and rich contents highlight the theme of “Song Yun Feng, Tide Consumption, Happy Year” everywhere. During the event, the Hangzhou City Blessing Card will be promoted for tourists from all over the country, and citizens will be invited to scan “Hangzhou Blessing” and feel the song rhyme of Hangzhou; Plan and hold the “Best Street in Hangzhou during the Spring Festival” and “Lucky Boat” series of Song Yun punching scenes, and launch the Song Yun theme New Year Festival in conjunction with Qinghefang-Southern Song Yujie; Taking “looking for Hangzhou in the study” as the main line, we launched hundreds of activities with different themes in conjunction with the study in the whole city, and selected Deshou Palace to hold the “Twelve YUE” reading ceremony for the New Year; Launched the “Six Songs to Bless the New Year and Celebrate the Colorful Non-legacy New Year” and the non-legacy characteristic hotel B&B experience activities to show the unique charm of Hangzhou …
In addition, all districts, counties and cities in Hangzhou will also take the “Song Fu Hangzhou Year” as the general brand, and launch colorful sub-activities and real preferential measures to go deep into villages and towns, realize the linkage of Greater Hangzhou, and let a hundred flowers blossom to show the charm of Song Dynasty and the weather of the New Year.
Activities related to the “Song” Fu Hangzhou Year, the list of scenic spots where “free tour” is implemented, and the hosting prize..Please log in to the “Discover Hangzhou” WeChat applet or the “Hangzhou Wenguang Tourism Release” WeChat WeChat official account for details.