Muchen Village, Muchen She Township, Longyou County is located in the south of Longyou County, and Lingshan River passes through the territory from south to north, which is a village with ethnic characteristics. Based on the rich history, culture and natural resources, we will create a tourist village with distinctive ethnic customs of “two townships and one place”. At present, the project of “Mu Chen Shan Ju” with an investment of more than 8 million yuan is under construction. Combining with the rich local culture of She nationality, such as “March 3rd”, folk songs and weaving of She nationality, as well as the intangible cultural heritage of She nationality, such as wedding customs, rice paper making, singing in Wu Opera and bamboo weaving skills, we will build a research and amusement village with “She township cultural experience” as the core and integrating leisure, amusement and catering.
Since the launch of the action of “Micro-transformation and Fine Promotion” of tourism in Zhejiang Province in 2021, Muchen Village has continued to expand the advantages of characteristic agricultural tourist areas by relying on the creation of Longyou model of beautiful towns in Zhejiang Province, and has created “AAA scenic towns and villages” through Muchen Township, constantly promoting the construction of “Fengqi South Township” tourism brand, with characteristic experience, perfect facilities and fresh environment as the development core. The guiding signs, pedestrian streets, old street painting, entrance archway, tourist reception center and theme museum in Muchen Village were comprehensively upgraded, with an investment of more than 8 million yuan, which made the She culture visible and tangible, and created a “golden business card” for the characteristic tourism of She township. The holding of the “March 3rd” customs and culture festival has attracted the experience of foreign tourists, directly driving more than 300 farmers to get rich and increase their income. In 2020, the village collective management income reached 193,000 yuan, and the per capita income of villagers reached 27,000 yuan.
Muchen Village constantly explores the rural revitalization of the construction of ethnic wind and light belts, and through the demolition and renovation, it constantly beautifies the village landscape and highlights the rural charm with She characteristics. Stepping into the village, the roads are clean and smooth, the buildings are beautiful and standardized, every family has a small yard, and every household is more green. Scenic spots are hidden in villages, and villages are also scenic spots. A new countryside with fresh, convenient and strong cultural atmosphere is “thriving”.
Muchen Village actively responded to the construction of beautiful villages, and rectified the roads along the old streets and the alleys extending from east to west. The pavement originally poured with mixed clay has been worn out and the road is narrow and curved after years of use. Muchen Village is flexible in thinking, replacing the old road in the old street with “breathing bricks”, which is more and more in line with the style of the surrounding ancient houses, and at the same time solves the problems of water accumulation and dust, and implements the concept of green development. For the alley around the old street, Muchen Village carried out a comprehensive rectification, eliminating 18 disorderly debris dumps, 86 illegal structures and potential safety hazards, widening 6 roads, and realizing full asphalt road coverage. Now go into the village and extend in all directions.
Muchen Village solidly promoted the renovation of the facade. Before the renovation, the main road walls in the village were intricate and uneven. The surface damage and pollution of the fence are very serious, and some sections that have been in disrepair for a long time even have potential safety hazards. Muchen village acted quickly, actively mobilized villagers to participate in the facade renovation project, and rationally planned the direction of the new wall. Unify the style of the newly-built fence, and invite experts to record the ethnic characteristics of villages such as She culture, red revolutionary history and historical sages on the wall in the form of wall painting. Since then, the wall of Muchen Village has not only taken on a new look, but also become the carrier of national culture. Visitors coming and going feel the beauty of the village and have been baptized spiritually, which makes people linger.
Muchen Village actively promotes greening design, line arrangement and canal repair while renovating the facade and road. Optimize the living environment of villages, and at the same time increase the construction of infrastructure such as libraries, fitness equipment and public toilets. Improve the safety index, facilitate the villagers’ lives, and broaden the new road of “common prosperity of She Township”.
Muchen Village deeply excavates and develops the historical culture and ethnic minority culture. Through the work of creating landscape nodes and renovating the faç ade of rural houses, it comprehensively promotes the village style, displays the unique myths and legends of She nationality, folk stories, her folk crafts, wedding and funeral customs, and activates cultural carriers such as “March Cultural Festival in She Township”, “Folk Tour” and “Deduction Point”.
With the goal of “beautiful countryside, a model of Longyou”, Muchen Village will complete cultural service center, She culture signboard, Shanha living room, She wedding museum, Yu Shaosong local chronicles museum, intelligent monitoring system, one-meter vegetable garden and other projects in 2021, with “internet plus culture” as the fulcrum and “She nationality”, “leisure” and “tourism” as the attraction points, and use the homestay economy to incite rural tourism. With the injection of fresh blood, all kinds of folk experience activities carried out in Muchen Village this year have made the cultural heritage of Muchen Village more meaningful.
In the village where we are immersed in worldly customs, the silent Lingshan River nourishes generations of phoenix descendants; Here, traditional agriculture is flourishing, modern agriculture is advancing by leaps and bounds, and history and future coexist here. With the sunrise in the new era, the development of Muchen Village is bound to be more in full swing, and the breezes will bring the fruits of common prosperity to generations of Muchen people. The red Shexiang is accompanied by sunrise, and the pure heart and dust come with the wind!