Xinchang County currently has 39 ethnic minorities, including Tujia, Miao, and Hui, with a permanent resident population of 4621 and a floating population of 7303.
1、 Establish a model and create a brand of ethnic villages
We encourage Waipokeng Village, Jingling Town, where 13 ethnic groups live in concentrated communities, to skillfully create “ethnic” articles, establish ethnic minority cultural exhibition rooms, folk custom exhibition rooms, and literary and artistic performance teams, develop village level tourism, expand the collective economy, and take the road to common prosperity for rural revitalization.
“Grandmother Keng Village adapts measures to local conditions and utilizes its unique geographical environment to develop characteristic agriculture. It has established over 1500 mu of organic tea base, established Grandmother Keng Organic Tea Agricultural Cooperative, registered the brand of” Grandmother Keng National Organic Tea “, and is exported to major cities at home and abroad. The total output value of tea reaches 5.6 million yuan, and the per capita annual income of the entire village reaches 15860 yuan.”; Improve the production process of corn cakes, open corn cake snack shops, and achieve an annual sales of over 6 million yuan. Tea and characteristic agricultural products have become important resources for the villagers of Grandmother Pit to lift themselves out of poverty and become rich and move towards common prosperity.
Relying on ethnic customs and natural scenery, Grandmother Keng Village actively promotes regional tourism and upgrades the new model of rural tourism. The idle housing will be transformed into a new homestay called “Guiyuan Tianju”, incorporating ethnic characteristics, exploring leisure and sightseeing venues, and promoting the integrated development of rural leisure and vacation. By 2020, the comprehensive tourism income has reached 12 million yuan. The transformation channel from “green water and green mountains” to “golden mountains and silver mountains” has been effectively opened, and high-quality development has been continuously promoted to build common prosperity.
2、 Pursuing common prosperity and doing a good job in national enterprises
Adhere to the comprehensive and accurate implementation of the Party’s ethnic policies, and vigorously support and develop minority enterprises. In recent years, Xinchang has continuously increased its financial support for ethnic minority enterprises, customized preferential policies, and actively guided enterprises to make efforts in technology, management, and business model innovation, develop new products, and create famous brands.
Xinchang County Jiangnan Chengmao Brick Tea Co., Ltd., with the strong support of the county party committee and government, and the support of loan preferential policies, focuses on developing new products of ethnic minority border tea. The high-quality brick tea products such as “Golden Camel Bell”, “Camel”, and “Yeerqiang” have received good social response. In recent years, the black tea “Ancient Road Camel Bell” brand of Dafo Longjing refined brick tea has been listed as a designated product at the National People’s Congress Propaganda Work Conference. The products sell well in Xinjiang, Inner Mongolia, and other provinces, cities, and autonomous regions, and are exported to Mongolia and other countries. Currently, it has become one of the fastest growing, most large-scale, and most influential national designated production enterprises for border tea in the 13th Five Year Plan period. Jiangnan Chengmao Brick Tea Co., Ltd. actively builds a cooperation platform to promote ethnic minority exchanges and condense national unity and consensus through the media of side tea.
Chi Dawei, a Mongols, also received strong support from relevant departments when he founded Qingchengtang in Xinchang in 2016. Xinchang County Party Committee and government took the initiative to care about and help solve the difficulties encountered in running an enterprise. After Qingchengtang officially settled in Xinchang, with the help of the County Famous Tea Association, Zhejiang Qingchengtang Tea Co., Ltd. made an exception to become a member of the Famous Tea Association and obtained a license to use the “Big Buddha Longjing” trademark. In 2021, the online sales of Qingchengtang’s Dafo Longjing tea exceeded 100 million yuan, driving more than 1000 tea farmers to increase their income and become rich. Support the development of ethnic minority enterprises to drive the common development, common prosperity and prosperity of all ethnic minorities in the county.
3、 Build a bridge and start the paired assistance project
With the goal of achieving common prosperity for all ethnic groups, Xinchang County has successively established a partnership with Maolong Village, Songyang County, and Luozhuang Village, Xiaomei Town, Longquan City to help rebuild roads, help local people use resources to develop tourism, promote agricultural product processing industry, and develop characteristic agriculture.
Xinchang County leverages the resource advantages of the united front, implements measures to assist and support ethnic minorities in pairs, visits ethnic minority paired assistance villages every year, understands and follows up on the progress and effectiveness of project implementation, visits local ethnic minority populations, and comforts ethnic minority populations in difficulties. Before and after, 158400 yuan of assistance and condolence funds were allocated to Maonong Village, Songyang County, and 157500 yuan of assistance and condolence funds were allocated to Luozhuang Village, Xiaomei Town, Longquan City, which effectively improved the traffic conditions, environmental sanitation, living conditions, and industrial development of Maonong Village and Luozhuang Village.