“Know each other far and near, Wan Li is still a neighbor”.
This year is the final year of China’s decisive victory in a well-off society in an all-round way and the decisive battle against poverty. In recent years, Zhejiang Provincial Department of Culture and Tourism has taken more accurate and effective measures in accordance with the work arrangements of the provincial party committee and government.
In December 2019, the Provincial Department of Culture and Tourism set up a special class for counterpart assistance and set up a leading group; On December 11th, this year, the 2020 series of activities of “Building Dreams by Literary Travelers and Witnessing Leaps” was officially launched. Experts from literary tours, caring enterprises and people with goods in online celebrity went all the way west to visit the achievements of Zhejiang’s assistance in poverty alleviation cooperation between the east and the west … Zhejiang has been showing new highlights, new experiences and new achievements in the work of assisting development in the province and poverty alleviation cooperation outside the province.
Precision radiation assistance area
The counterpart assistance in the province has been deepening.
In recent years, Zhejiang has continuously strengthened the cultivation and guidance of rural tourism, drafted the first national industry standard of homestay, Basic Requirements and Evaluation of Tourist Homestay, and successively issued the Blue Book of Zhejiang Homestay 2017 and the Three-year Action Plan for Improving the Quality and Enriching the People in Rural Homestay in Zhejiang Province (2020-2022). It also organized cultural tourism enterprises in underdeveloped areas in the province to develop characteristic tourism products, strengthen red culture and transform tourism resources into patriotic education products. Since 2017, Zhejiang has organized teachers and students of Zhejiang Vocational College to go deep into underdeveloped areas to help the scenic construction of ten thousand villages, and sent teachers to provide free training in product planning, operation management and other aspects, so that high-quality factor resources can flow.
Culture is not only the power to cheer up the spirit, but also the breakthrough to change the thinking. Zhejiang promotes rural revitalization with intangible cultural heritage protection, and makes a number of rural intangible cultural heritage brand activities become a new channel for farmers in economically underdeveloped areas to get rich by building intangible cultural heritage scenic spots (theme towns and folk culture villages) and cultivating characteristic enterprises. At the same time, the experience of “Saving Old Houses” in Songyang County has been popularized in the whole province, which has promoted the protection and utilization of traditional villages.
Riding on the east wind of cultural tourism, the dividend of industrial integration and innovation accurately radiated more help areas in the province, and let the “unknown” place of “keeping in the boudoir” release its charming style.
Yangzhuang Village, Hengxi Town, Xianju County, which is rich in ecological resources, is a new round of pairing assistance village of the Provincial Department of Culture and Tourism. The assistance group organized its efforts to work out the plan, made the “online celebrity” tourism festival with azaleas in Baiguanshan as the hot spot according to local conditions, and cooperated with qianjiang evening news Hour news client and Zhejiang Newspaper Group’s vertical tourism platform “Zhouyou” to carry out all-round publicity and promotion. At the same time, the village conference and catering center project was established, and the WeChat public account was revised and upgraded to accurately strengthen the docking assistance of industrial resources.
Ganghou Village in Songyang County has a unique cultural endowment and is a new round of assistance from the Provincial Cultural Relics Bureau. According to the idea of “one household, one policy, precise assistance”, the Provincial Cultural Relics Bureau has strengthened education and training for some poor people, so that they can learn from typical cases and build up confidence. At the same time, taking the renovation of ancestral halls as a breakthrough point, it has guided villagers to set up a renovation council, organized experts to survey and design, coordinated funds, renovated Wang’s ancestral halls and old halls for business rental, and increased the income of the village collective economy, and combined with the surrounding Liudu Village and Yuankou Village to raise soil bees to help poor households increase their income.
Culture leads the development direction.
Foreign counterpart aid development new bureau
Love leads the west, and culture builds the soul.
In 2019, the Provincial Department of Culture and Tourism, together with Xinjiang, Tibet, Qinghai, Chongqing, Sichuan, Hubei, Guizhou, Jilin and other recipient countries, successfully held a month-long large-scale cultural tour of “Building Dreams Together and Working Together for Kangkang”, and supported the filming of the film “Pentium’s Tuoshi River” reflecting the theme of aiding Xinjiang, fully demonstrating the achievements of “the big family of the motherland and the family of Quwu” in aiding Xinjiang.
This year, Zhejiang focused on epidemic prevention and control and resumed production. In addition to online counterpart assistance, it also actively took measures such as building a platform, sending tourists, promoting marketing, integrating exchanges and preserving cultural relics, especially fully strengthening cultural guidance and deepening exchanges and cooperation in the cultural field.
This year marks the tenth anniversary of Zhejiang’s counterpart assistance to Haixi and Aksu. In order to fully display the achievements of counterpart aid, the Provincial Department of Culture and Tourism, together with the Youth Aid Headquarters and Xinjiang Aid Headquarters, held the 10th anniversary gala of counterpart support for Haixi and the 10th anniversary gala of forging a solid community of the Chinese nation and Zhejiang Aid for Afghanistan with the same heart and walk together. The performances of the two evenings were not only an important review of the 10th anniversary of counterpart support for Haixi and Aksu in Zhejiang Province, but also an important review. In order to create a program with quality, connotation and warmth, Zhejiang Performing Arts Group overcame many difficulties such as few personnel, heavy tasks and tight time, actively planned and carefully prepared, and went to Haixi Prefecture and Aksu to collect folk songs for many times. While launching programs with the national characteristics of both sides, it also specially created original works such as The Call of the Pearl of the Western Sea, The Great Beauty of Zhejiang and China, The Dazzling Dance of Zhejiang and Xinjiang.
After the third central symposium on Xinjiang’s work, the Provincial Department of Culture and Tourism, together with the Zhejiang Aid Headquarters, put forward the brand “I love Zhejiang” for the first time, officially launched the “Zhejiang-Arab Cultural Exchange and Cooperation Project” in Aksu and Aral, launched four major projects: cultural exchange and cooperation, cultural position casting soul, cultivation of literary talents and promotion of cultural and creative industries, and completed the joint construction of 18 cultural counterparts such as Zhejiang-Arab Art Museum and Zhejiang Conservatory of Music. During the period, cultural exhibitions, art exhibitions, cultural and creative products exhibitions and talent training courses were also held, in which more than 100 literary and art backbones, calligraphers and artists from Zhejiang participated.
Adjust the range of recuperation destinations.
Counterpart assistance outside the province is not cut off by the epidemic.
For Zhejiang, joining hands with brother provinces (regions) to hold green mountains and green rivers, build a cornucopia and run towards a well-off society together embodies the unshirkable mission of Zhejiang literati.
At present, enterprises in five cities in Zhejiang, including Hangzhou, Ningbo, Wenzhou, Huzhou and Jiaxing, have investment projects in culture and tourism in the recipient areas, with a total of 21 projects with an investment of 6.7 billion yuan, including hotels, scenic spots, resorts, film and television bases, skiing and entertainment, etc., covering Yanbian, Jilin, Aba, Sichuan, Guang ‘an and Zunyi, Guizhou, etc. Focus on creating a poverty alleviation model of “Two Flowers+Two Na” in Congjiang, Guizhou and “Wujiang Village, Initial Heart Stream” in Zunyi. Zhejiang has also further promoted cultural and tourism exchanges and cooperation with Aba Tibetan and Qiang Autonomous Prefecture in Sichuan, and completed the “Framework Agreement on Cultural Tourism Strategic Cooperation between Zhejiang Provincial Department of Culture and Tourism and Aba Prefecture People’s Government”.
Under the special situation of prevention and control this year, in order to ensure that the counterpart assistance is not cut off by the epidemic, the cultural travelers in our province have changed their thinking on assistance work in time and taken the initiative. Based on the plan of “Hangzhou People Traveling to Hangzhou”, Hangzhou has guided Enshi Prefecture of Hubei Province to launch the activity of “Enshi People Traveling to Enshi” to promote the recovery of the tourism market. Hangzhou, Ningbo, Jiaxing and other places adjust the scope of recuperation destinations and encourage cadres and workers to go to counterpart poverty-stricken areas for recuperation; On November 8th, Aksu and Aral from Xinjiang participated in the 15th China Yiwu Cultural and Tourism Products Fair, promoting local cultural tourism resources and pressing the “acceleration button” for autumn and winter tourism in Xinjiang … sending more vitality to the promising fields in the west.