Recently, Zhejiang Cangnan Cultural Tourism Season was officially launched, and the first 2021 Wenzhou Cangnan Tourism High-quality Development Summit Forum was held in the newly built cultural tourism complex project and Wyndham Sheng. A number of experts and scholars in the field of domestic cultural tourism formed a “think tank”, focusing on the new background, new trends and new opportunities of the current tourism development, which brought a new “brainstorming” to the high-quality development of Cangnan tourism. Chen Yongguang, secretary of the Cangnan County Party Committee, announced the launch of the event, and county leaders Jin Chuanla, Zhuang Xiaojiang and Li Huihua attended the event.
It is understood that since April this year, the Cangnan County Culture and Radio, Television, Tourism and Sports Department has openly solicited Cangnan tourism publicity slogans and image logos from the public, and has successively received 3,708 submitted publicity slogans and 208 image logos from all over the country. In the end, “Take a Look at Cangnan First Station” stood out and became Cangnan’s tourism label. “Take a look at Cangnan First Station” means that Cangnan is the first stop for tourism in southern Zhejiang and is the first choice for tourists, highlighting the charming charm and good brand image of Cangnan tourism.
The 2021 “South Zhejiang Take a Look at Cangnan First Station” cultural tourism season activities, a total of 45 activity carriers have been planned, mainly through holding a series of promotional activities of the cultural tourism marketing slogan of “South Zhejiang Take a Look at Cangnan First Station”, holding various Cangnan tourism thematic large-scale promotion meetings, self-media collection activities, special cultural tourism festivals, tourism summit forums and lectures, placing Cangnan tourism theme slogan advertisements in subways, buses, bullet trains and other promotion carriers and Cangnan tourism theme slogan advertisements throughout Cangnan, and producing various tourism publicity materials in Cangnan Cangnan tourism souvenirs and other forms integrate Cangnan’s unique mountain and sea tourism resources, unique cultural connotations and unique dynamic sports elements, enhance the brand influence of Cangnan Cultural Tourism “Zhejiang South See Cangnan First Station”, tell the story of Cangnan and Cangnan well, spread Cangnan regional culture, promote the vigorous development of Cangnan tourism, and make every effort to build a tourist destination for mountains and seas in East China.