According to the order information, the goods are packed, packed, sealed, entered into the system… On November 1, in the e-commerce warehouse of Ningbo Runhe Trading Co., Ltd. in Zhenhai, the staff was busy distributing the “Double 11” pre-sale goods to consumers across the country.
The annual “Double 11” shopping festival has begun. From 8 p.m. on October 31, keywords such as “pay the final payment” and “make up the order” occupied the hot search. “On the first day of payment, the sales of our store are expected to reach 6.24 million yuan, of which the sales in the first hour exceeded 2.6 million yuan.” Liu Jiaming, the store operator of Runhe Trading Company, said happily that the company mainly deals in pet supplies, and in addition to online platform sales, it also has nearly 160 pet hospital chain physical stores offline.
Liu Jiaming said that this year’s “Double 11” shopping festival opened the pre-sale mode from October 24, consumers choose the central instrument products in advance to pay the deposit, from October 31 at 8 pm to pay the final payment, “In order to better give back to consumers, our store has launched a variety of pet supplies packages, each package is about 10% cheaper than usual.” At the same time, we also participated in the Taobao platform’s 300 minus 50 campaign this year to further increase promotions. ”
On this “Double 11”, Runhe Trading Company’s pre-sale performance was outstanding, with a total pre-sale order volume of more than 15,000, a year-on-year increase of 20%. “We have been preparing for ‘Double 11’ since before the National Day, estimating the outbreak coefficient and average daily sales, and contacting manufacturers to place orders. At present, the value of goods prepared in the warehouse is about 64 million yuan. Liu Jiaming said that during the “Double 11” period, the company had 15 customer service at work and arranged 7 substitutes.
“The first batch of final payment sales are gratifying, but the real ‘Double 11’ battle is still ahead.” In the face of this wary business, Liu Jiaming is full of confidence.
It is understood that this year’s “Double 11” shopping festival, a number of e-commerce platforms have upgraded the price protection model, the promotion rules are more intuitive and convenient, consumers can directly see the relevant tips of price protection on the platform consumption page, further protecting the rights and interests of consumers.
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(Contributed by Ningbo Municipal Commission of Commerce)