Since this year, Lanxi Municipal Bureau of Culture, Broadcasting, Tourism and Sports has been based on the new development stage, implemented the new development concept, focused on the three articles of “product supply, digital empowerment, and diversified participation”, took the people’s yearning for a better life as the goal, and made every effort to meet the growing spiritual and cultural needs of the people.
Based on cultural demand, do a good job in product supply. First, adhere to the principle of inclusive sharing. In the face of regional and urban and rural differences, the standardized construction of public cultural services was standardized. At the beginning of the year, 16 township (sub district) comprehensive cultural stations in the city were surveyed on the spot, and guidance and supervision were given to the substandard facilities and services. The allocation of special funds from higher authorities was completed as needed to ensure that the service supply was balanced and standardized. Second, promote the sinking of resources. We have optimized the layout of the grassroots public cultural service network by taking Jinhua’s top ten practical livelihood projects and the city’s “Year of Urban and Rural Quality Improvement” as the starting point. At present, we have completed the site selection, site sorting and implementation plan of the “micro bookstore”, completed the design and construction effect map of the “Pearl Pavilion on the Yangtze River” site, basically built two micro bookstores, and guided the construction of 13 micro bookstores in each township (street). Third, enrich the supply of “menus”. Based on the multiple cultural needs of convention and characteristics, individuality and diversity, tradition and innovation, Liyu Drama Research Institute provides cultural services to the counterparts. Liyu Drama Research Institute arranges 46 special performances of Wu Opera for “Lanxi people staying in Lanzhou for the New Year”; Since 2017, the library has launched 107 “Dandelion Stories”, benefiting 2568 children; The public service training offered by the cultural center involves more than 20 categories.
Based on efficiency improvement, do a good job in digital empowerment. First, we will increase the upgrading of facilities, use the Internet to build an information platform for the city’s headquarters and branches to jointly build and share information, install a “book management system” for the city’s township branches, and equip them with a lending card, a citizen card reader and a card reader, initially complete the loan and return function of seven township branches, and realize that more than 150 “e-study” digital resources enter the cultural auditorium. The second is to optimize the visiting experience, carry out the digital collection and production of temporary exhibitions in museums, complete the 360 degree round view picture shooting of cultural relics, the production of hot spots in exhibition halls, the production of three-dimensional navigation maps, etc., hold 7 boutique exhibitions, receive 19 tourism teams, receive more than 15000 research tour teams, and receive 87900 visitors. Third, promote the transformation of resources. Digital transformation and dissemination of cultural resources were carried out. The cultural center photographed and released 14 teaching courses, and more than 4000 people watched online. The library has opened up a channel of “digital resources” to achieve online reading of tens of thousands of books.
Based on the normal long-term effect, do a good job in diversified participation articles. First, promote the promotion and expansion of cultural facilities. Through the cooperation of social forces in the region, Lanchuang Group will provide the site to build the second public welfare self-service bookstore in the city – Lanchuang Self service Branch, which is equipped with 6697 books and more than 20000 digital books to realize the function of borrowing and returning. The second is to promote the quality and efficiency of cultural supply. Give full play to the talent resource advantages of social arts training institutions. In the first phase, 15 people were recruited, 25 public welfare courses and 472 class hours were completed in the training and teaching plan, 35 “art” family mass cultural volunteers were excavated and cultivated, and 8 performances were held, with nearly 30000 audiences and 206700 online hits. We carried out the She Township Public Welfare Culture Assistance Project with the “Wu Shi Wu” team of the Conservatory of Music of Zhejiang Normal University, and carried out nearly 8000 public welfare trainings with the Beauty Sunset Choir, the Art Association for the Elderly, the Beauty Sunset Band, and the Red Star Art Troupe. Third, promote the upgrading of cultural activities. With “small government” to promote “big service”, we introduced 2 Ningbo Ningbo operas, 24 Zhejiang children’s operas and 42 large-scale ancient costume operas. We deepened the cultural “five send and five enter” activities, completed a total of 4370 books, and 175 cultural performances, lectures, exhibitions, cultural walks and other activities.