Taizhou is located in the southeast coast, is the birthplace of Buddhism Tiantai sect, Taoist southern sect and Hehe culture, the folk are known for the historical tradition of worshiping Buddha and worshiping Taoism, worshiping gods and immortals, and respecting heaven and ancestors. In recent years, the city has actively explored the practice of promoting the reshaping of folk belief values with the “one temple, one story” project, giving full play to the positive role of folk beliefs in the fields of cultural promotion, value reshaping and social governance, and gradually forming a new trend of reshaping folk belief values of “one temple and one story, and the temples shine with positive energy”.
The first is to compile a collection of “One Temple, One Story”. With the compilation activity of “one temple and one story” as the carrier, create a boutique of “small stories and big energy”, guide counties (cities, districts) to excavate folk beliefs and folk culture, and focus on the methods of oral narration of folk beliefs, deep digging by folk belief researchers, and compilation by folk literature creators, to extensively collect intangible cultural heritage, folk activities, legends, stories, cultural relics, and the cultural history of worshipping gods in folk belief activity sites, and on this basis, dig deep into the connotation, summarize, refine and reshape the core of folk belief values. Make it conform to the core values of socialism, carry out creation and compilation, and enhance the value, massity, vividness and artistry of folk belief stories. The excellent cultural values contained in it, such as harmony, kindness, loyalty, filial piety, honesty, serving the people, integrity and other cultural spirits, are compiled into easy-to-understand, vivid and interesting stories. At present, the folk belief sites registered in Taizhou have compiled the stories of heroes or virtuous figures of the temple, and compiled them or publicized them on the wall.
The second is to tell the story of “one temple, one story”. Taizhou actively explores and innovates the popular communication channels of “one temple and one story”, and encourages all counties (cities and districts) to take multiple measures to innovate the communication form of “one temple and one story” in accordance with the requirements of “popular content, mass target, vivid form and normalized communication”. Through carrying out a series of activities such as storytelling, commenting on stories, painting stories, acting stories, and broadcasting stories of folk belief “story meetings”, the good stories of folk beliefs are compiled into books, picture products, rehearsed into temple fairs and temple plays, adapted into storytelling, and other cultural, sports and entertainment works that are popular with the people, so as to imperceptibly spread the positive energy of folk beliefs to the people. For example, the 52-episode large-scale cartoon “Little Jigong”, which was jointly created with CCTV Animation, was broadcast, with the highest rating of 1.45%, ranking second in the ratings camp of the premiere of domestic original animation. In Sanmen County, a drama that reflects the local ancestor Mrs. Lian, surnamed Zhang, sacrificed her life to persuade the enemy to give up the slaughter of the city and save the lives of more than 100,000 people in Jianzhou City has long been repeatedly circulated among the people.
The third is to build a demonstration site of “one temple and one story”. Carry the positive energy of folk beliefs. With the creation of “one story and one temple” demonstration site as the starting point, strengthen the construction of software and hardware for folk belief activities, making it a place for the inheritance and display of traditional culture, a place for the dissemination of social morality, and a place for the continuation of traditional folk customs. Each township (street) is required to have at least one demonstration site. The basic requirements of the demonstration site are: there are core values publicity signs, cultural walls, publicity materials such as calligraphy, painting albums or audio and video, speakers, propaganda activities, and a stage or venue for carrying out publicity activities. The construction of “one temple, one story” demonstration site has opened up a new field for cultivating and practicing the core values of socialism. Disseminate and radiate to society the excellent traditional culture, mainstream values, and stories of historical figures that contain the values of upward and benevolent values, and promote the adaptation of folk beliefs to socialist society.
Fourth, we should do a good job in the folk belief activities of “one temple and one story”. Actively explore the cultural thickness of traditional rural temple fairs, enrich their connotation of the times, and enhance the radiation and influence of regional traditional culture. All counties (cities, districts) continue to dig deeper into the value of the intangible cultural heritage of folk beliefs, especially to carry out the inheritance, transformation and innovation of large-scale folk and folk activities, cultivate good customs and good customs for the virtues of traditional folk culture that are close to the needs of modern society, guide and regulate the venues and temple fairs of folk beliefs to play a positive role in promoting economic and cultural exchanges and serving the society, and constantly give folk beliefs a new connotation of the times and modern forms of expression, so that they can adapt to contemporary culture and coordinate with modern society. At present, Sanmen’s “Winter Festival” has been included in the United Nations Intangible Cultural Heritage List, and Wenling’s “Qixi Festival” and Tiantai’s “Jigong Cultural Festival” have been included in the national intangible cultural heritage list. In other counties (cities, districts), there are a number of provincial and municipal intangible cultural heritage projects such as “Sending the Great Heat Festival (Great Heat Festival)”, “Trouble on the Eighth Day of the First Month”, “February 2nd Lantern Festival”, “City God Temple Fair”, “Aorowan Lantern Dance” and so on.