Xinhua News Agency, Hangzhou, October 2 nd Topic: Traveling with the Asian Games-The craze for watching matches brings a tourist tide.
Xinhua News Agency reporter Duan Jingjing
Go to a city for a sports event. The Asian Games in Hangzhou is in full swing, and “traveling with the Asian Games” has also become the key word for the National Day holiday in Hangzhou and the co-host cities of the Asian Games.
In these two days, Fuyang, Hangzhou, where the “most beautiful aquatic Asian Games venue” is located, ushered in the peak of tourists. “On the first day of the Asian Games, the first Asian Games gold medal was born on Fuchunjiang River.” Liu Yongmeng, a Shanghai tourist, said that through the lens of the Asian Games, the scenery on both sides of Fuchun River also attracted her and her friends, so she took advantage of the holiday to follow the event to punch in. “We specially signed up for the night tour project of the cruise ship Fuchun Mountain Residence, and wanted to experience Fuchun Shan Jutu written by Master Huang Gongwang.”
“Compared with usual, during the Asian Games, the number of tourists in Huang Gongwang’s secluded place, Longmen Ancient Town and Lushan Scenic Area increased significantly.” The relevant person in charge of Fuchun Shanju Group said that since September 23, the scenic spots and cruise ships under the group have received more than 10,000 tourists.
With the coming to an end of the Asian Games beach volleyball tournament, Xiangshan, Ningbo, the host city, sent an invitation to tourists: from October 1 ST to 6 th, the beach volleyball hall was open to the public free of charge. When Ms. Chen, a tourist, came to punch in the venue, she was pleasantly surprised to find that in Xinhe Village, which is separated from the venue, a “Yong Feng Ya Yun Market” full of antique and Asian Games elements and gathering Ningbo’s major time-honored brands and intangible cultures is being held in full swing. “In the market, we not only ate authentic Ningbo dumplings, but also watched local intangible culture such as bamboo root carving and paper-cutting.” Ms. Chen said that this was an unexpected joy. “I didn’t expect to travel with the event and feel the strong folk culture.”
As a village along the Asian Games venues, Xinhe Village is adjacent to Banbanshan Sand Pai Center, and the original small fishing village was changed due to the Asian Games. Not only has the infrastructure been upgraded, but the popularity of the village has also increased. The number of local homestays has grown from the initial five to 55 with more than 780 beds.
With the opportunity of the Asian Games, Hangzhou and tourists at home and abroad ushered in a “two-way trip”. According to the data of an influential online travel platform in the industry, during the Asian Games, the number of international air tickets to Hangzhou increased by more than 20 times compared with last year, and the number of train tickets to Hangzhou destinations increased by more than 4..7 times, the number of hotel reservations around Hangzhou event venues increased by more than 3 times compared with last year; Related big data also shows that during the Asian Games, the hotel bookings of five co-host cities of Hangzhou Asian Games, Ningbo, Wenzhou, Huzhou, Shaoxing and Jinhua, increased by more than five times compared with 2019, with Shaoxing having the highest growth rate of 7..Twice as much. During the Asian Games, the sales volume of tourist tickets in five cities increased by more than three times compared with 2019.
As early as 100 days before the countdown to the opening of the Asian Games in Hangzhou, the Hangzhou Municipal Bureau of Culture, Radio, Film and Television issued the global meeting ceremony of “Watching the Asian Games and Visiting Hangzhou”. Among the 15 classic routes with the theme of the Asian Games, not only the punch-in tour of venues, but also the related tour of Fuchun Mountain, Liangzhu site, canal culture tour and rural ancient town tour were released.
“Running the Asian Games well is a major window opportunity to improve the level of tourism internationalization and urban consumption level, and it is also a major stage to fully display the development achievements of the cultural tourism industry.” Lou Jiejie, director of Hangzhou Culture, Radio, Film and Television Tourism Bureau, said. According to the latest data released by Hangzhou Culture, Radio, Film and Television Tourism Bureau, four days before the National Day holiday, scenic spots and rural tourist spots in Hangzhou received more than 6.75 million tourists.
“Since the beginning of this year, sports events have played a very obvious role in promoting culture and tourism. Competitors and spectators have visited local scenery, tasted local food, and felt’ fireworks’ and’ cultural flavor’, which has effectively promoted the integration and development of culture, sports, tourism and other industries in a larger scope and in a deeper degree.” Ma Li, deputy director of the Industrial Development Department of the Ministry of Culture and Tourism, said that the next step is to fully tap the upstream and downstream integration space between the cultural industry, the tourism industry and the sports industry, create brand projects that travel with events, and make more sports events become a new scene of cultural tourism consumption.
[Editor: Wang Ping]