A music box in the shape of a classic red boat, a canvas bag with a cartoon image of the Red Army, a necklace in the shape of a kerosene lamp, a notebook with embroidery elements, and a marching water bottle with straw red elements…… When “red tourism” meets “cutting-edge thought”, what kind of sparks will be condensed? On July 28, the national red tourism creative products
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The first exhibition of innovative achievements in tourism and performing arts kicked off in Wenzhou, bringing together the country’s outstanding red tourism creative products and innovative achievements in tourism and performing arts, leading citizens to experience the “new national tide” of red tourism with creative and high-quality products.
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Wu Kefeng, Deputy Director of the Resource Development Department of the Ministry of Culture and Tourism, Gu Jiandong, Deputy Director of the National Museum, Liu He, First-level Inspector of the Zhejiang Provincial Department of Culture and Tourism, Hu Jianjin, Member of the Standing Committee of the Wenzhou Municipal Party Committee and Minister of Propaganda, Zhu Yunhua, Director of the Wenzhou Municipal Bureau of Culture, Radio, Television and Tourism, and other leaders attended the launching ceremony.
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Wu Kefeng, deputy director of the Department of Resource Development of the Ministry of Culture and Tourism of the People’s Republic of China, said that we should deeply understand the ideological connotation of the important speech of the general secretary, take this exhibition as an opportunity to make full use of the advantages of red resources, and interpret the great spirit of party building and the spiritual genealogy of the party, as the soul of red cultural and creative products and performing arts innovation, deeply excavate the value connotation and cultural elements of red cultural resources, aim at branding, marketization and specialization, and launch more and better quality red cultural and creative products and performing arts works, so that the red spirit will always shine. The red blood continues to be inherited.
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Wu Kefeng, deputy director of the Department of Resource Development of the Ministry of Culture and Tourism of the People’s Republic of China, said that we should deeply understand the ideological connotation of the important speech of the general secretary, take this exhibition as an opportunity to make full use of the advantages of red resources, and interpret the great spirit of party building and the spiritual genealogy of the party, as the soul of red cultural and creative products and performing arts innovation, deeply excavate the value connotation and cultural elements of red cultural resources, aim at branding, marketization and specialization, and launch more and better quality red cultural and creative products and performing arts works, so that the red spirit will always shine. The red blood continues to be inherited.
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Hu Jianjin, member of the Standing Committee of the Wenzhou Municipal Committee of the Communist Party of China and Minister of Propaganda, pointed out in his speech that the event was held in Wenzhou, which fully reflected the careful care of the Ministry of Culture and Tourism and the Provincial Department of Culture and Tourism for Wenzhou, and also injected new impetus into Wenzhou to improve the development level of red tourism commodities and the innovation ability of red tourism performing arts. Wenzhou will take this event as an opportunity to learn from the brother cities and outstanding market entities in various provinces (municipalities and autonomous regions), continuously promote the high-quality development of red tourism, continue to launch the “red southern Zhejiang” brand in guarding the “red roots”, and present the centenary of the party with excellent results.
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With the theme of “Promoting Red Culture and Creating a Better Life”, the exhibition lasted from July 28 to 31, and more than 300 sets of high-quality red tourism creative products stood out from more than 4,000 sets of creative products across the country. Further demonstrate the value connotation of red tourism resources, explore and innovate a new model for the integrated development of red culture and tourism, and make the red tourism gene alive and “trendy”.
It is worth mentioning that during the exhibition, cultural stations, red classic songs appreciation and other activities will also take turns, and every day is a good show.
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The organizer said in an interview, “Through the event, we will hold high the red flag, carry forward the red tradition, tell the red story, and promote the integration of red tourism with rural tourism, research tourism, ecological tourism, and health tourism.” Using the rich and colorful red tourism cultural resources, we will strive to build a brand effect of red creative products and tourism interpretation, provide tourism consumers with high-quality red-themed cultural and creative products, and better enhance the attractiveness, influence and comprehensive benefits of red tourism through the two-way drive of red tourism and cultural and creative industries. Build red tourism into an important engine for consolidating the achievements of poverty alleviation and helping rural revitalization, expand the function of red tourism to enrich the people, promote the high-quality development of red tourism, and add unlimited impetus to the construction of a new development pattern. ”
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Red tourism creative products