During the Spring Festival in Jiachen, the Year of the Loong, various museums at all levels in the province actively carried out the activities of “Celebrating the New Year in the Museum”, and launched more than 500 experience activities such as searching for dragons and punching cards in the museum, rubbing red envelopes decorated with auspicious dragons, and 164 welcome exhibitions such as Song Danian, a river of elegance and Song Dynasty, and the 19th-20th century western greeting card art on Yueran paper, which attracted citizens to visit objective exhibitions, see cultural relics, enjoy folk customs and feel the interest and charm of China’s traditional culture.
According to statistics, during the eight days of the Spring Festival holiday, 435 record museums in the province received a total of 3.54 million visitors, an increase of 72.68% compared with the 2023 Spring Festival holiday (2.05 million visitors). Among them, Ningbo, Hangzhou and Shaoxing are the top three cities with the number of visitors, with 644,400, 560,000 and 555,400 respectively.
The top ten museums receiving visitors are: Ningbo Xikou Museum with 250,800 visitors, Zhejiang Museum with 194,800 visitors, Shaoxing Luxun Memorial Hall with 193,500 visitors, Hangzhou West Lake Museum with 186,200 visitors, Zhejiang Natural Museum with 125,300 visitors, Wenzhou Museum with 124,000 visitors, Hangzhou Arts and Crafts Museum with 104,400 visitors, Linhai Museum with 96,500 visitors and Ningbo Tianyige Museum with 90 visitors.
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During the Spring Festival holiday, the audience visited the China Silk Museum.
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During the Spring Festival holiday, the audience participated in the Spring Festival activities in Shaoxing Lu Xun Memorial Hall.
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During the Spring Festival holiday, the audience punched in the stamps at the West Lake Museum.
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During the Spring Festival holiday, the audience received cultural and creative gifts at Wenzhou Museum.
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During the Spring Festival holiday, the audience experienced dragon dancing in Hangzhou Arts and Crafts Museum.
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During the Spring Festival holiday, the audience received Spring Festival couplets at Linhai Museum.
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During the Spring Festival holiday, the audience participated in the Spring Festival activities at Tianyi Pavilion Museum in Ningbo.