Recently, the central and local governments have launched a series of policies to promote consumption, coupled with the economic and social benefits released by the integration of culture and tourism, as well as the improvement and improvement of various factors such as food, housing, transportation, travel, shopping and entertainment, making public travel more convenient and affordable. The Qingming holiday is approaching, with the “paid vacation + a few days ago, Ctrip released the “2019 Qingming Small and Long Holiday Travel Trend Forecast Report”, saying that there are multiple favorable factors for tourism during the Qingming Festival in 2019. Discounted ticket prices for scenic spots, the opening of high-speed rail, the increase in routes, and the increase in visa-free or visa-on-arrival destinations have strongly boosted the public’s willingness to travel. According to the data of 2018 and the growth trend in 2019, it is expected that the number of tourists during the Qingming Festival in 2019 will exceed 1.1 According to Ctrip’s report, the popularity of domestic travel has significantly exceeded that of the same period in 2018, and judging from the tens of thousands of domestic travel orders on Ctrip’s platform, the most popular holiday destinations currently registered include Sanya, Guilin, Xiamen, Kunming, Zhangjiajie, Lijiang, Huangshan, Wuyuan, Zhoushan and Xishuangbanna. Short and medium-distance tours are one of the tourism themes of the Qingming Festival in 2019. Associate Professor Lu Ning, deputy dean of the School of Tourism Science of Beijing Second University of Foreign Chinese, believes that thanks to the public’s emphasis on outdoor recreation, the further improvement of the national high-speed rail network, the in-depth development of all-for-one tourism, the humanization and theme of scenic spot planning and development, and the enhancement of the popularity of scenic spots by diversified social networks, the “2019 Qingming Holiday Tourism Consumption Trends” released by Tuniu in 2019 shows that according to age groups, users aged 26 to 35 are the main force of Qingming Festival travel. accounted for 47%. At the same time, the willingness of families and students to travel is also more prominent, with tourists under the age of 25 accounting for 17% of the total number of trips. As of March 22, the number of bookings for travel products around the Qingming Festival accounted for about 28% of the total number of bookings, and the Tuniu report also shows that the “paid vacation + small long vacation” model has become the mainstream choice of “medium and long-term” tourists during holidays. For consumers with sufficient annual leave, it can be made up of 9 or 10 days of long vacation, which directly leads to the long-term travel market. In terms of domestic travel, spring blossom viewing is just in time, and the flower-viewing destinations in Wuyuan, Jiangxi, Hanzhong, Shaanxi, Qinghai, Anhui, Guizhou, Tibet and other places are very popular. In addition, excursions around., Beijing outings are also popular. From the perspective of tourist groups, the online and offline store order data of 3 Guangzhou Guangzhou Travel International Travel Agency shows that the search and booking popularity of surrounding travel has increased significantly compared with before. It is worth noting that March to April is the peak season for Hong Kong and Macau exhibitions and MICE events, so the number of hotel bookings in Hong Kong and Macau will be at a relatively peak for a considerable period of time. In addition, in 2018, in the face of the upcoming peak of passenger flow, major scenic spots have taken active action. According to Yao Xugang, general manager of Lingjiangyuan Scenic Area, Pan’an County, Jinhua City, Zhejiang Province, 2019