Museums must have their own characteristics due to their different regions and fields. Only by combining these characteristics can they play the role of differentiation and be attractive.
On the basis of continuously improving exhibition capabilities and service levels, we must not only create differentiated features with creativity, but also adhere to the path of innovation and deep cultivation of high-quality products.
In recent years, the popularity of cultural and museum tours in various regions has not decreased. Some museums are hard to come by, while others are few and far between. Museums of different regions, sizes, and categories do have varying levels of popularity and resources. It is worth pondering how to identify unique advantages and achieve differentiated development.
With the improvement of cultural consumption level, people’s expectations for museums have extended from leisure needs such as exhibition viewing, socializing, and entertainment to higher levels such as cultural experience, exploration and learning. To meet market demand, some museums have also launched many innovative products and services. Overall, the effect is good, but some museums have also exposed some problems due to their excessive pursuit of personalization and catching up with traffic.
For example, some museums, under the banner of studying, sell excessively entertaining experiential projects at high prices, promoting the unhealthy trend of “traveling without learning”; Some museums fail to grasp the relationship between word-of-mouth and traffic, relying on excessive marketing to create “internet celebrity museums”, but lack matching exhibition level and operational capabilities, which disappoints tourists. These problems not only cause resource waste, but also hinder the healthy development of the tourism and education industries.
Museums, due to their different geographical locations and fields, must have their own characteristics. Only by combining these characteristics with articles can they play the role of differentiation and be attractive. For example, the China Modern Literature Museum has always adhered to the essence of literature. While improving exhibition arrangements and conducting lectures by renowned artists, the museum has also launched an online humanistic talk video program called “The Night of the Literature Museum”, allowing more people to enter the museum and literature. Last year, the total number of offline tourists exceeded 100000. The National Zoological Museum is not only the largest animal museum in Asia, but also an off campus classroom for parent-child learning. It collaborates with the Museum to carry out parent-child activities, organize “rediscovering the journey of giant pandas” for scientific research, and open an animal and museum cultural and creative store. These unique measures not only make museum research and cultural products popular, but also bring knowledge to life and museums to life, balancing cultural value and economic benefits.
Compared to large comprehensive museums with tourism destination attributes, small and medium-sized museums in various regions need to showcase their characteristics and identify the release points of development potential. For example, next to the fields in Xinzhuang Village, Tengchong City, Yunnan Province, the uniquely shaped Gaoligong Handmade Paper Museum integrates with the entire village. The papermakers in the village interact with the museum, restoring the ancient intangible cultural heritage paper-making techniques while attracting the public to explore the differentiated experience of “intangible cultural heritage+countryside” with a “niche” positioning.
Museums connect history and time.On the basis of continuously improving exhibition capabilities and service levels, the cultural home of Dai should not only create differentiated features with creativity, but also adhere to the path of innovation and deep cultivation of high-quality products. Only by balancing social and economic benefits can we not disappoint the public’s expectations for museums and further promote the construction of museums to be more perfect and systematic. (Qin Haojun, Economic Daily)