”Hand in hand with the Asian Games, enjoy Keqiao!” On August 4, Keqiao District, Shaoxing City, Zhejiang Province held the “Old Shaoxing Jinkeqiao” cultural tourism promotion conference in Shanghai, inviting Shanghai citizens to watch the Asian Games, taste rice wine, listen to Yue Opera, and experience the integrated development of culture and tourism in the Yangtze River Delta. A series of rich cultural tourism promotion activities have fascinated many Shanghai citizens.
At the scene of the promotion meeting, Shaoxing Lotus Fall, Yue Opera, Monkey Opera, Parrot Opera and other special opera programs won bursts of applause from the audience; “Keqiao Gift”, “Jianhu Food Hui Keqiao Ten Bowls”, “Keqiao Market” and other cultural and tourism product booths attracted many people to stop; Intangible cultural heritage experience activities such as paper-cutting and fan painting were welcomed by many children.
Keqiao was formed by the withdrawal of the original Shaoxing County, and is known as the “wine town, bridge township, opera township, calligraphy township, and celebrity township”. As an important node of the “Tang Poetry Road in Eastern Zhejiang”, Keqiao has many historical relics and humanistic allusions; The ancient fiber road of the Zhedong Canal, a state-level cultural preservation unit, can be called a great wonder in the history of water conservancy architecture in China.
In recent years, Keqiao District has actively promoted the integrated development of industrial undertakings such as “tourism + culture”, “tourism + commerce” and “tourism + sports” relying on the cultural heritage and industrial project guidance, and the “International Textile Capital” has increasingly become a tourist destination for residents in the Yangtze River Delta. In the first half of 2023, Keqiao received 1,484 tourists.670,000 person-times, a year-on-year increase of 35%..96%, of which more than 80% of tourists come from the Yangtze River Delta region.
As the core city of the Yangtze River Delta metropolitan area, Shanghai has always been one of the main source markets for Keqiao tourism. Chen Hao, secretary of the Keqiao District Party Committee, said that Keqiao and Shanghai are close to each other geographically, personally, and culturally homogeneous, and in recent years, Keqiao and Shanghai have carried out a series of all-round and in-depth exchanges and cooperation, and have achieved good results.
According to reports, Keqiao is the county (city, district) that undertakes the most competition and training tasks outside Hangzhou in this Asian Games, and will host the complete event of the Hangzhou Asian Games rock climbing project, the group stage of the volleyball project, and provide a training base for football projects. At present, Keqiao District is combining the theme of the Asian Games to promote the creation of brands such as “Jianhu Food Hui Keqiao Ten Bowls”, “Keqiao Gifts” and “Keqiao Market”, and further promote the construction of cultural tourism consumer brands; At the same time, focusing on the Asian Games theme of “Heartbeat Asian Games, Heartbeat Keqiao”, high-quality tourism routes such as “Enjoying the Four Seasons and Enjoying Keqiao” were launched to stimulate the potential of cultural tourism consumption.
In April this year, the cultural and tourism departments of Shanghai, Jiangsu, Zhejiang, and Anhui jointly signed the “2023 Pujiang Declaration on the High-quality Development of the Integration of Culture and Tourism in the Yangtze River Delta”, and comprehensively launched a new round of key tasks for the high-quality development of the integration of culture and tourism in the Yangtze River Delta. This promotion meeting is one of the specific measures to promote the development of cultural tourism in the Yangtze River Delta. At the event, Keqiao District Tourism Association and Shanghai Tourism Industry Association signed a strategic cooperation agreement on joint development, and Keqiao District also signed a strategic cooperation agreement with Trip.com Group.
“On the occasion of the arrival of the Asian Games, we are accelerating the promotion of ‘Ronghang and Shanghai Lianyong’, attracting more residents of the Yangtze River Delta to Keqiao to ‘watch the Asian Games and enjoy the charm of ancient Yue’, and sincerely invite friends from all walks of life to Keqiao for field trips, sightseeing, investment and business.” Chen Hao said. (Reporter Chen Aiping)
[Editor in charge: Zhang Ling]