Chinanews.com, Zhejiang News, March 26 (Tong Xiaoyu, Zhang Chao) The spring breeze in March “splashed” a bright yellow color on the rape fields in Xianju, Zhejiang. Recently, the “I want U fun life” 2024 Zhejiang Xianju Rape Flower Rural Co-prosperity Tour came to an end. This spring, 10,000 acres of rape flowers bloomed one after another, attracting many tourists to come, composing a moving chapter of “common prosperity in Zhejiang”.
In order to explore a better “way to open” the rape flower field, a lot of “U fun activities” have been added to the flower field this year. In addition to the main venue of Xianju Shuangmiao Township, the 2024 Zhejiang Xianju Rape Flower Rural Co-prosperity Tour has also set up a branch venue in the local Yangfeng Mountain, relying on the 3A-level tourist attraction Hailiang Ecological Agriculture Experience Sightseeing Park and the unique terraced resources of Yangfeng Mountain, to create a series of “U fun” experiences close to nature.
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The scene of the event. Photo courtesy of Zhang Chao
Whether it is the blooming rape flowers, the U fun music scene in the sea of flowers, the leisurely U fun market, or the “fairy romance – flowers as the matchmaker” dating activities, nature is very interesting, parent-child DIY activities, etc., each activity freezes the beautiful spring day of Xianju.
Mr. Xu, a tourist who has brought his family for the second time, said: “This year’s flower fields are more vivid and tidy! “The rape flower field is rich in content, with art, food, and interactive check-in experience, which is more diversified, and they like this kind of flower field.
In recent years, the county’s rape flower planting area has reached 29,000 acres, through the development of uninterrupted tourism activities, to achieve the whole flowering period of sustainable and diversified tourism services, improve the taste of rural tourism, to achieve a double harvest of cultural tourism and economy.
According to incomplete statistics, during this year’s rape flower rural co-prosperity tour, nearly 200,000 tourists were received, with a tourism income of more than 14 million yuan, and only the people around the main venue achieved an increase of more than 700,000 yuan. As the “flow entrance” of cultural tourism to promote prosperity, the Xianju rape flower series of activities, which have been held for many years, continue to promote the formation of a benign development model of rejuvenating tourism with agriculture and promoting agriculture with tourism, and promote income through “aromatic economy”, helping the local area to explore a new path of high-quality development with more abundant, connotative and distinctive agriculture and tourism. (ENDS)