February 3 is the spring day of 2021. Under the background of epidemic prevention and control, —— Class spring of Suichang, which has been inherited for more than 400 years, turned from offline feast to online, offering the god of farmers, cattle add strength, give spring whip, grab grain… a colorful “spring ploughing picture” slowly launched.
Is, suichang launched “class spring advised farmers” online small program, to integrate culture, tourism, agricultural resources, set the scenic spot tickets, agricultural products for prizes, on the basis of the intangible ceremony process, through the man-computer interaction, prize display, fun lottery, further increase the line work spring knowledge, interactive and interesting, activities online on the same day, the total hits reached 885000.
“Banchun persuade farmers” small program has been optimized and upgraded, leaving “Zhejiang” New Year group tour Suichang, can through the “Banchun persuade farmers” small program cloud tour, query local tourism, agricultural resources, get scenic spot ticket discount, the activity will continue until the Lantern Festival.
Suichang “BanChun QuanFan” as “twenty-four solar terms” one of the representative list of human intangible cultural heritage, since 2009, opened the source of Suichang farming culture, now borrow the new media era of the media advantage, make the inheritance way more young and flexible, to further expand the scope of the “intangible” audience, improve identity and spread.