Zhongxin. com, Zhejiang News, August 8 (Wang Tiong Hong Fan) At present, Zhejiang tourism industry is undergoing the development of “micro-transformation and fine promotion”, aiming at providing tourists with a more comfortable, convenient and culturally rich travel experience through a series of small-scale improvements and fine promotion. This development model focuses on improving the quality and service level of scenic spots through refined management and innovative measures on the basis of maintaining the original tourism resources.
Take Dajing Town, located in the north of Yueqing City, Wenzhou City, Zhejiang Province as an example. The town has beautiful scenery, rich cultural tourism resources such as Tieding Liuliu Scenic Area, Shimentan and Wuzhifeng, with high forest coverage and excellent water quality. It is surrounded by mountains and waters, a vast and endless land of good fortune, a place for eye-catching, body-building and heart-nourishing, and the main carrier for the deep integration and development of Yueqing cultural tourism.
Beautiful scenery of Dayantou Village in Yueqing, Wenzhou Photo courtesy of Yueqing Culture, Radio, Film and Television Tourism and Sports Bureau
In recent years, Dayantou Village in Dajing Town, with the help of the special action of “micro-transformation and fine promotion” of tourism, has solved the dilemma of no road by relying on its unique resources, built 1,400 stone steps, built a parking lot and repaired a water storage dam. Citizens and tourists can drive 200 meters from the village committee office building to the parking lot and then take the sightseeing bus about 1 km to the scenic spot. The convenient transportation has promoted the development of village tourism.
Dayantou Village has a beautiful scenery. After the “micro-transformation and refined upgrading” of tourism, the ingenious nature of Wuzhifeng shows its original ecological beauty, attracting many donkey friends who come to “explore”. They climb rocks and mountains here, and people at the foot of the mountain have picnics and play in the water. There are more than 20 projects in the nearby Shan Ye Park, such as bouncing clouds, kayaking, grass skiing, archery, jungle leap, Dendrobium Paradise, Dendrobium maze, etc., for children to play and enjoy.
In 2020, after taking office, He Zhengcai, a “one-shouldered” cadre in Dayantou Village, began to promote rural development with the support of Xiang Xian Huang Xianping, transforming the garbage dump accumulated at the entrance of the village for many years, turning it into a lingering park and changing the original backward appearance of the village. The villagers were elated and praised after seeing the transformed village appearance.
Then, He Zhengcai fully tapped the ecological advantages of the village, developed Wuzhifeng Scenic Area, built a camping base and Shan Ye Park, and improved relevant supporting infrastructure. In 2022, the village established an operating company-Yueqing Dieqi Yuegu Co., Ltd., which professionally developed the village’s tourism and systematically created the theme of “Kangyang”.
After years of development and innovation, Dayantou Village has made use of its own unique resources, and through the “micro-transformation and fine promotion” of tourism, it has shown the vitality of butterfly flying. Dajing Town implements the development strategy of cultural tourism integration, which is based on “building tourism with literature and displaying literature with tourism”. Facing the opportunities and challenges of cultural tourism integration, it is even more necessary to constantly improve the sensitivity of grasping the direction of tourism, meet the growing demand of citizens and tourists for beautiful tourism, actively explore the development model of cultural tourism in the new era, and consolidate the foundation for cultural tourism to continuously promote the common prosperity of spiritual life. (End)
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