Linping District of Hangzhou is located in the center of the Yangtze River Delta, located at the strategic intersection of the G60 Science and Technology Innovation Corridor and the Hangzhou Chengdong Intelligent Manufacturing Corridor, with an area of 286 square kilometers, 7 streets, 1 town, and a permanent population of 110.8 In recent years, Linping District has taken advantage of the vitality of the “New Asian Games” to create the first batch of Zhejiang Province Public Cultural Service Modernization Pilot Zone as the starting point to promote the iterative upgrading of public cultural services. 5,096 square meters of public cultural facilities per 10,000 people; The township (street) comprehensive cultural stations have all reached the standard of Zhejiang Provincial Special Station and achieved 100% coverage; The Digital Intelligence Cultural Center and Smart Library can be reached on one screen, and immersive convenience activities such as cloud exhibitions and cloud lectures can be participated in with one click, serving an average of 10 million people every year; The “15-minute quality cultural life circle” all over the urban and rural areas, ordinary people can not only enjoy the artistic achievements of celebrities and famous artists up close, but also have a public stage where they can display their talents at any time……
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Linping District gives full play to the role of the “amplifier” of the Asian Games, promotes the improvement of urban and rural environment, urban civilization and comprehensive energy level as a whole, and strives to build Linping into an exquisite living room for the Asian Games and the Asian Paralympic Games and a tourist destination in the Yangtze River Delta. Since 2022, 218 “small and beautiful” “public cultural and sports + spaces” such as Linpin Bookstore, Linpin Art Station, and smart gym have been upgraded and built, and 227 embedded sports venues have been optimized to build a high-quality cultural agglomeration area. Seize the opportunity of the Asian Games, optimize the spatial layout of cultural facilities, and respond to the needs of the masses for rapid improvement of their aesthetic level with new aesthetic quality. Create a new urban space pattern of “one mountain, one water and one corridor” in the core area of the old city: Linpingshan Cultural Park in the north, Shangtang Ancient Canal in the south, and a Linping cultural and art corridor of more than 600 meters with the theme of “integration” in the middle runs through the north and south. As well as the intangible cultural heritage block under construction, streamline design, dynamic and static combination, multi-functional space agglomeration, build a more three-dimensional cultural life consumption ecology, the annual reception of 100 tourists on the cultural and artistic corridor, 4 groups of Asian Games mascots and the sculpture of the integration of the flat rolling lamp are particularly eye-catching, quite popular with the public. It is not only an Asian Games city experience point for tourists, but also a cultural parlor welcomed by local residents, and has been selected as a national high-quality development case of grassroots public cultural services, and Zhejiang’s “15 Exploration” Culture +” construction model to promote spatial integration and symbiosis. Linping Culture and Art Corridor to the north, straight up to Linping Park, along the trail around the mountain, Cherry Blossom Valley Linpin Bookstore, Rainbow Bridge Linpin Art Station, Leisure Sports Park, Song Yun Museum…… After 3 Rainbow Bridge Linpinyi Station, which is located in the center of Linping Park, it was originally a party and mass post station, covering an area of about 230 square meters. In order to make rational use of small and micro spaces, the cultural department in charge of the construction of the “Common Prosperity Style Station” has introduced literary and artistic talents as the managers, which has been retained.Convenient facilities such as shared charging and shared book bars are also equipped with professional facilities such as convenient sound, lighting, and self-service borrowing and returning machines, and special areas such as coffee corners, calligraphy and painting creation areas, and appreciation areas have been added, so that they have the functions of commercial leisure, art salon, reading and tasting, etc. At present, cultural activities to benefit the people such as calligraphy and painting collections, intangible cultural heritage creations, and cultural lectures have been carried out.30 In addition, the bright orange container-style Linpin Bookstore created by the integration of culture and education has also become a landscape, which is not only conducive to replication and promotion, but also convenient for readers to enjoy high-quality cultural services around them anytime and anywhere. The intangible cultural heritage future space of the complex integrating business, culture and tourism has attracted an average of 200,000 people per year by creating a sharing model of “store× exhibition × sharing”, and with the help of “offline display experience + online purchase”. The cultural and sports spaces of scenic spots such as the embedded sports venues of Jiuqiao Greenway, which are integrated with the integration of culture, tourism and sports, have promoted the integrated development of culture, tourism, agriculture, research, health care, sports and other industries, and promoted the growth of cultural and tourism consumption. Tourism statistics show that in the first half of 2023, the district received a total of 237 tourists.80,000 person-times, a year-on-year increase of 30.5%; Achieve total tourism revenue38.600 million yuan, a year-on-year increase of 23.4% of social forces participate in the operation, giving the space lasting vitality. Linping District has made great efforts to stimulate the cultural vitality of public space, issued the “Several Opinions on Guiding and Encouraging Social Forces to Participate in Public Cultural Services”, issued the “Service Specifications for Comprehensive Cultural Stations in Towns and Streets” and “Assessment Measures for the Operation and Management of New Public Cultural Spaces” and other policies and norms, compiled the local standards of “Hangzhou 15-minute Quality Cultural Life Circle Service Specifications” (in the process of soliciting opinions), flexibly introduced well-known artists to set up director studios, music studios, etc., and participated in the management of professional spaces such as recording studios. The establishment of two new organizations in the cultural, tourism and sports industry party building and joint construction cooperation base, aggregation of non-governmental organizations, industry associations, etc.33 From the perspective of Linping’s practice, the cultural space has changed from a supporting role in simply providing cultural services for the masses to one of the protagonists in revitalizing regional resources and promoting regional high-quality development. For example, the “Happy Yard” located in Dingshanhe Village, Tangqi Town, relying on the time-honored brand Laodao Food Co., Ltd., has carried out protective restoration and upgrading of the 60-year-old abandoned primary school, built a villager bookstore, a cultural night school, a hundred craftsmen’s workshop, an open-air stage, and a cultural live broadcast room, and recruited hundreds of local traditional craftsmen to activate the old business, according to the concept of “seeing people, seeing things, seeing life”, inheriting more than 50 kinds of old crafts and intangible cultural heritage skills such as clear water silk cotton production skills and traditional tea food making skills, and driving the villagers to enrich themselves materially and spiritually. It has been reported by the central, provincial and municipal media more than 120 times, becoming an “Internet celebrity” cultural circle and a place for common prosperity practice, and the Nanyuan Street Comprehensive Cultural Station is on the list of 2023 cultural tourism and sports brand events. Professional events such as the 2023 Futsal Super League of the Chinese Football Association, the 2022-2023 Abu Dhabi Professional Jiu-Jitsu Tour, and national brand activities such as the National “Walking the Grand Canal” National Fitness Walk, the China Quyi Peony Award National Quyi Competition, the China Linping Chinese Music Festival, and the China Grand Canal Chamber Choir Festival will be held, so that the masses can enjoy high-level cultural and sports events at their doorsteps. Give full play to the professional operation role of Linping Grand Theater, introduce activities such as the Oxygen Music Festival, Jin Zhiwen’s outdoor concert, Asian Games song I will sing, “Only This Green”, “The Pretender”, “Soul Ferry” and other dance poetry dramas,.Musicals, converting the traffic of large IP products into local cultural tourism experience sales. The total number of spectators at the Oxygen Music Festival reached nearly 30,000 during the two days, and the number of people in a single day reached 1 on May 13.80,000, attracting about 20,000 customers to Yishang Town, and the total turnover of commercial stores in the cultural district increased by 15% month-on-month. “Only This Green” was performed for 4 consecutive days, 5 to stimulate the creation and production of literary and artistic masterpieces. He created Asian Games-themed literary and artistic programs such as the dance “Blooming Wonderful”, the allegro “Asian Games Coming to Literature and Art First”, and the recitation of “Asian Games Coming, Please Rest Assured of the Motherland”. The three programs of folk dance “Linping Rolling Lantern”, “Chongxian Flower Basket” and “Linping Rolling Lantern Exercise” were selected into the warm-up program resource library of the opening and closing ceremonies of the Hangzhou Asian Games and the Asian Para Games. The sketch “Grabbing “Turf”” won the program award of the 12th China Quyi Peony Award. In-depth cultural gene decoding transformation and utilization project, with the only remaining seven-hole stone arch bridge on the Beijing-Hangzhou Canal – Guangji Bridge as the performance object, the creation of the dance “Guangji Bridge Rain”, the song “Landscape Introduction”, Hangzhou spread spring “Wind and Rain Bridge Builder”, won the 12th Zhejiang Provincial Mass Opera Competition Gold Award, “Poetry and Painting Zhejiang” Provincial Tourism Song Contest Gold Award and other honors, helping to build the cultural identity of the Grand Canal. With the help of 100 “Asian Games Coming, Happiness Coming” culture into 10,000 homes, and 1,000 “colorful Asian Games” to create a new scene of cultural tourism consumption. From August 1st, the China Jiangnan Water Town Cultural Museum will be open at night, start the museum night tour mode, and hold 100 “Asian Games Style and Cultural Museum Color” activities, and the library and cultural center will focus on the special themes of “Asian Games” and “Song Yun”, and launch a series of activities such as “Art Classroom” for national art popularization and national reading, and hold “Asian Games Time+ In 2022, Linping District was included in the pilot unit of Zhejiang Provincial Cultural Security Card. In the same year, 8 “one card” protects cultural rights and interests.。 With the goal of further promoting the equalization of basic public cultural services, we will create a “one-card” preferential model on mobile phones. To put it simply, citizens and tourists accumulate points through check-in at cultural and tourism venues, participation in cultural activities benefiting the people, and overall distribution of special groups, and then use these points to redeem special cultural and tourism services in the online mall, such as theater admission tickets, book purchase coupons, characteristic intangible cultural heritage products, boutique tourism routes, etc., to enjoy public cultural services throughout the life cycle. Once the cultural security card was launched, the response was enthusiastic, and the number of people receiving the card has exceeded 33.70,000, and the cultural tourism mall provides more than 462 kinds of 1.More than 30,000 items are available for redemption. Since the beginning of this year, a series of tickets for Asian Games test matches such as the 1st Asian U16 Women’s Volleyball Championship and the China Youth Football League have been invited to watch for free in the form of cultural security cards. Behind the logic of punching in and out, the cultural security card system collects and analyzes the activity of the venue, the supply and demand of products, and the difference between supply and demand of facilities, etc., so as to attract traffic to the scenic spots of the venues, improve the efficiency of the allocation of public cultural resources, and increase the utilization rate of public cultural venues by 120%. With the support of public finance, the cultural security card is horizontally coordinated by the competent cultural department of 25 district-level units, vertically connected to 8 towns and streets, and more than 1,500 offline check-in venues, and invited 63 cultural, tourism and sports enterprises to settle in the security card, providing 90 “all-in-one” to boost cultural and tourism consumption for the majority of users. The rights and interests of the cultural security card are linked to high-end characteristic cultural tourism and sports activities, such as the Oxygen Music Festival, the special activities of walking the Grand Canal, and the Jin Zhiwen Circuit Music Festival, etc., and widely attract popularity and improve the activity of card-receiving users through platform ticket gifts, point redemption and other forms. At the same time, offline activities such as camping seasons will be carried out to attract traffic to cultural tourism venues and stimulate the vitality of offline consumption with public cultural service guarantees. Up to now, more than 240 cultural and tourism activities have been released, providing 84 discount rights and interests such as theaters, bookstores, stadiums, park attractions, catering and accommodation, etc., with more than 1.53 million check-ins at venues and activities, and a total of 3 reviews on the platform.5. On the eve of the Hangzhou Asian Games, the public cultural services of Linping District have been integrated into the strong atmosphere of the New Asian Games in an all-round way from venues to spaces, from teams to activities, and from scenes to platforms, and have become an important medium for the whole people to immerse themselves in the Asian Games, participate in the Asian Games, and promote the Asian Games, leading the new trend of high-quality development and common prosperity.