In the process of promoting the deep integration of cultural tourism and “strengthening the city with cultural relics”, Quzhou Cultural Relics Bureau has continuously carried out the “face-to-face” activity of entering the scenic spot with cultural relics as the key work, museums as the main content and innovation and development as the key driving force, and achieved good results. Over the past month, the venue has been full of activities and received rave reviews from tourists, receiving more than 10,000 tourists, especially the “Imperial edict is coming” activity on the evening of May 1st, which became the explosion of May 1st.
When cultural relics come out of the museum, we must choose a place that conforms to the temperament of cultural relics. After many comparisons, the Shuitingmen scenic spot with historical and cultural temperament was finally determined.
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The first is to choose a scenic spot with a strong sense of time. The architecture of Shuitingmen Scenic Area is antique, which is consistent with the historical sense of cultural relics. The second is to choose a scenic spot with a certain flow. The number of tourists in Shuitingmen Scenic Area is basically maintained at a high flow, which is conducive to the rapid popularity of new forms of activities. The third is to choose a scenic spot with a strong performance atmosphere. The Xi ‘an High-pitched Opera Studio and the activity of “Beautifying Literature and Art” under the Quzhou Cultural Relics Bureau perform at Shuitingmen every night, and the immersive performance of “Crossing the South in Bulk”, the music corner of “Beautifying Literature and Art” and the ancient opera stage can be organically combined.
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In the choice of cultural relics, it is easy to imitate cultural relics, and it is also popular with tourists, and it has seasonal market characteristics.
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First, adhere to the safety of cultural relics. Strictly implement the relevant regulations on the management and safety of cultural relics, and with the help of the achievements of the construction of “Digital Museum”, the 3D data of previous cultural relics will be printed into plastic 3D printed products with different sizes and materials, but with similar color filling. The second is the linkage between cities and counties. Quzhou Museum is the main museum, and museums of all counties (cities, districts) are linked to form a specific list of imitatable cultural relics every month. The third is to highlight the story behind the cultural relics. This is the key to the revitalization of cultural relics and the most important work. The staff of Quzhou Museum collated the data of each cultural relic, and formed a special class to dig deeply into the story behind the cultural relic and form a vivid explanation.
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Always insist on telling the story of cultural relics as the most important activation content and carry out artistic creation.
First, offline activities focus on spectacular scenes. Every activity invites professionals from the Institute to escort the “treasure” into the venue in the form of the ancient “Kingsguard”, and to make the mystery of the “treasure” full, the interaction between tourists and the story telling full through sound, light and electricity. Second, online presentation focuses on story content. The narrator appeared in the image of ancient costume similar to the age of cultural relics, rewritten the original explanation, extracted the most concerned content of tourists, and improved the attraction of cultural relics. Third, the tour guide appeared to draw a dragon point. Give full play to the characteristics of the tour guide’s wide knowledge, strong ability to mobilize the atmosphere and interesting language, and invite the tour guide to host on the spot. It not only highlights the entertainment and interactivity of the event, but also has the professionalism of museum staff, which is deeply loved by tourists.
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