Jiaxing City strengthened overall planning and comprehensive policies, deployed and promoted three measures, pooled work efforts, promoted market recovery and development, and promoted the quality and expansion of consumption. First, the clarion call for consumption activities has been sounded. Seize the opportunity to plan consumption activities, combined with the Dragon Boat Festival and 618 consumption hot themes, and hold a series of activities for the 2022 beautiful life season of “Enjoy Life and Prosper and Prosper Together” on May 31, and the city will put about 100 million yuan in consumption vouchers to fight the outpost battle of urban consumption activities. As of the end of May, the city has held about 150 consumption promotion activities, with more than 10,000 participating merchants and more than 140 million yuan of government consumption vouchers. Second, policy measures are guided according to the situation. The city has introduced more than 20 support policies in the service industry and consumption fields to encourage enterprises to upgrade the upper limit, become bigger and stronger, and cultivate a number of commercial entities with development potential. Strengthen the promotion of new trends such as new energy vehicles and green home appliances, and continue to implement preferential policies such as trade-in and home appliances to the countryside. Support the integrated development of domestic and foreign trade, introduce development policies, support the opportunities of enterprises and bases shortlisted for the provincial domestic and foreign trade integration demonstration, and accelerate their integration into the strategic layout of the national unified market. Third, the project construction has laid a solid foundation. In terms of project recruitment, a number of headquarters-type and brand-based investment projects have been signed and settled, the world’s top 500 Sam’s Club has settled in Jingkai, Jingdong and Douyin headquarters bases have settled in Pinghu, and the city has completed an investment of 3.5 billion yuan in business and trade projects in the first quarter. In terms of business innovation and cultivation, we will actively expand the application of concepts such as new retail, night economy, and first store launch, accelerate the construction of Nanhu night-time economy model city and the cultivation of pilot cities in Jiashan and Tongxiang, promote the further improvement of the business format of Yuehe provincial-level high-quality pedestrian street, accelerate the construction and application of intelligent scenes, and successfully create a provincial-level smart business district. In terms of the construction of consumption landmarks, we will promote the integrated development of culture, tourism and commerce, encourage major commercial entities to integrate regional resources, give full play to the advantages of business formats, rationalize the commercial layout, and gradually form a new consumption landmark with strong brands, strong consumption and sufficient characteristics represented by Nanhu Tiandi, Yuehe Historic District, Yaohan, etc.
(Contributed by Jiaxing Municipal Bureau of Commerce)