Show industrial culture and empower cultural tourism consumption. On May 19th, on the occasion of the 12th China Tourism Day, the launching ceremony of 2022 Wenzhou Industrial Tourism Carnival and Cultural Tourism Consumption Season was held in Longwan District.
At the event site, the Wenzhou Cultural Tourism Consumption Cluster and Wenzhou Cultural Tourism Live Broadcasting Base were awarded, and the top ten excellent routes of Wenzhou industrial tourism and the information of “5 19” Wenzhou cultural tourism benefiting the people were released, and the double ten scenic spots of Wenzhou industrial tourism (including the classic ten scenic spots of industrial tourism and the cutting-edge ten scenic spots of industrial tourism) were announced, and prizes were awarded for the Wenzhou Tourism Vibrato Short Video Competition. In addition, Wenzhou Culture, Radio, Film and Television Tourism Bureau and Zhejiang Rural Commercial Bank held a strategic signing ceremony. Subsequently, the 2022 Wenzhou Industrial Tourism Carnival and Cultural Tourism Consumption Season was launched.
At the subsequent Wenzhou Industrial Tourism Innovation and Development Forum, Professor Bian Xianhong of Zhejiang Gongshang University gave a keynote speech on “Theory and Practice of High-quality Development of Industrial Tourism”. University professors, heads of departments in charge of cultural tourism, representatives of industrial tourism enterprises, etc. conducted interactive exchanges around topics such as how to innovate industrial tourism content and how industrial tourism can help cultural tourism consumption.
Finally, the delegates visited the sightseeing route of Qiaodun Clothing Factory. On the afternoon of the same day, the first industrial tour group after the event went to the Longwan industrial tourist spots, Joton Clothing, Zhuoshini Shoes, and the Qianwan Experience Store in Baixian County, Zhangzhiwang Fish House and Zhongxiuyuan Scenic Area for experience.
With the arrival of the era of mass tourism, residents’ leisure tourism consumption demand is increasingly diversified, and more and more tourists enter the open factories, museums, science and technology sightseeing parks, heritage parks and other sightseeing experiences of industrial enterprises. Wenzhou has a good foundation for developing industrial tourism industry. In the 1990s, industrial tourism has sprung up in Wenzhou. Twenty years ago, Wenzhou became the first choice for economic tourism of private enterprises in China because of “private enterprise exploration tour” and “government investigation tour”. In the new era, the integration of industry and tourism in Wenzhou has added a temperament of an industrial tourism city to Wenzhou.
In recent years, Wenzhou has cultivated a number of national and provincial industrial tourism demonstration sites (bases) such as Kangnai shoes, good news bird clothing, red dragonfly shoes, Yiming food, Wenzhou Fankuang, Zhuoshini shoes and Yucai shares. At present, there are a number of emerging enterprises such as Joton Group, Weimar Automobile, China Eye Valley, Baizhentang Biotechnology, China (Ouhai) Glasses Town, Swire Coca-Cola, etc. on the road to jointly promote the innovative development of industrial tourism. At present, the development of industrial tourism in Wenzhou presents a new trend of multi-category and multi-point development. Brand culture tour of shoes and clothing enterprises, represented by Kangnai, rose first, parent-child tour of food enterprises, represented by Yiming, flourished, business and shopping tours, represented by Ouhai Glasses Town, appeared one after another, and the tour of ruins park, represented by the world alum capital, was popular, which made citizens and tourists see that Wenzhou’s industrial tourism was different.
It is reported that in order to tap industrial tourism resources,.Enrich the consumption of integration of work and travel, and the municipal government held a special meeting. In April this year, Wenzhou issued the Action Plan for Promoting the Innovation and Development of Industrial Tourism in Wenzhou. The next step will be to cultivate a number of industrial tourism demonstration bases, launch a series of industrial tourism line products, and strive to cultivate a new scene of multi-category industrial tourism in Wenzhou, so that more citizens and tourists can share the beautiful results brought by the new consumption of cultural tourism.