Asian Games style, cultural museum add color.
Today is the 47th International Museum Day, with the theme of “Museum, Sustainability and Better Life (Museums, Sustainability and Wellbeing)”, aiming to emphasize the linkage effect of museum creation, promote positive changes, and contribute to the sustainable development goals and a better life in many aspects.
This year is the year of the Hangzhou Asian Games. Holding the city’s efforts to fight the Asian Games and present to the world a “Chinese characteristics, Asian style, wonderful” sports culture event is the top priority of Hangzhou this year.
This morning, the main event of the May 18 International Museum Day 2023 in Hangzhou will be held at the Hangzhou Museum.
The top ten cases of Hangzhou Youth Museum education brand and the second batch of Hangzhou Rural (community) museums were announced, and awarded the first batch of Zhejiang provincial rural museums in 2023.
Announce the Top 10 Education Brands of Hangzhou Youth Museum
Announce the second batch of rural (community) museums in Hangzhou
Awarding plaques to the first batch of Zhejiang Rural Museums in 2023
Subsequently, the event released tourism routes to rural museums, a hand drawn map and navigation version of the “Museum of Hangzhou” map, and commended the team and individuals of the 7th “Hangzhou Most Beautiful Cultural Relics Watcher” and “Most Beautiful Museum Volunteer”. At the same time, a collection activity for “My Story with the Museum” was launched.
Commending the 7th “Hangzhou Most Beautiful Cultural Relics Watcher” and “Most Beautiful Museum Volunteer” Team
Commending the 7th “Guardian of the Most Beautiful Cultural Relics in Hangzhou” and “Volunteer of the Most Beautiful Museum” as individuals
Finally, Gao Xiaohui, Secretary of the Party Group and Director of the Hangzhou Municipal Bureau of Landscape and Cultural Relics, announced the official launch of the “International Museum Day” Hangzhou home event and the “Welcoming the Asian Games” oath taking ceremony on May 18, 2023.
In addition, the Hangzhou Special Exhibition of “Hu Shan Sheng Chu – Calligraphy and Painting from the 16th to the 20th Century” has officially begun.
Promote spiritual prosperity through the power of cultural heritage.
In recent years, Hangzhou, a historic and cultural city, has fully leveraged its museum advantages, fully showcasing the charm of museums, and building a “Hangzhou model” of public cultural services with high standards on the road to common prosperity. The high-quality construction of the “City of Museums” has made museums an important force in promoting social welfare and building sustainable development.
Museum fever
Cultural empowerment for rural revitalization
Museums are not only in cities, but also in rural areas. Since 2022, the “Rural Museum” has been listed as a livelihood project of the Zhejiang Provincial Government for two consecutive years, and in 2022, it was included in ten livelihood projects of the Hangzhou Municipal Government.
Hangzhou is rich in local architectural resources. In the third national survey of immovable cultural relics, more than 10000 local buildings with conservation value, such as dwellings, temples, ancestral temples, shops, workshops, memorial archway and bridges, were registered. Since 2009, Hangzhou has launched a comprehensive protection project for local architecture. As of now, the municipal government of Hangzhou has invested over 400 million yuan in special funds, along with supporting funds from various districts and counties (cities), totaling more than 1 billion yuan. More than 2400 endangered buildings have been rescued and protected.
In 2022, a total of 50 rural (community) museums in Hangzhou passed provincial and municipal inspections and were officially recognized. More than 30 units, including state-owned museums, universities, media, etc., participated in the joint construction, and assisted in the construction of rural museums through professional guidance, benchmarking, promotion, and other methods, achieving good social effects and fruitful results in the joint construction; In 2023, Hangzhou has identified 59 provincial and municipal rural museums.
How to leverage museums to promote the improvement of people’s livelihoods and achieve common prosperity? Hangzhou has its own thoughts.
At the beginning of last year, the Hangzhou Municipal Bureau of Parks and Culture proposed for the first time the paired assistance and co construction of state-owned museums at the city wide promotion meeting, and Hangzhou was also the first city in the province to implement this measure. More than 30 various units in the city participated, achieving full coverage of rural (community) museums. State owned cultural and museum institutions actively provided suggestions for the improvement and renovation of rural museums, and the two sides also cooperated to hold exhibitions, collection research and other activities, resulting in many successful cases.
A cross-border joint exhibition created by Hangzhou Museum and Hanhong Ink Fragrance Museum fully demonstrates the feasibility and superiority of this path. At the time of the 20th National Congress of the Communist Party of China, the Hangzhou Museum and the paired rural museum, Hanhong Ink Museum, launched the exhibition of “Great History – Review of All National Congresses of the CPC”. The exhibition carefully selected 41 exhibits from the collections of Hangzhou Museum and Hanhong Ink Museum, and reviewed the glorious history of the CPC’s National Congresses since the first National Congress was held in July 1921… The citizens searched for and reviewed history through the old newspapers, old books and periodicals, mail tickets, etc. on display, and this activity received a better society.Response.
Museum fever
Improve the system to protect collectibles
Recently, the Tonglu Museum invited cultural relic appraisal experts to conduct collection appraisal work at the Shigang Village Historical Museum. During the appraisal process, the two experts not only carefully examined and examined the condition of the collection in the museum, but also put forward many insightful suggestions for the management of the collection and exhibition layout of the Shigang Village History Museum.
Shigang Village History Museum
The heat wave in museums is not decreasing, but it also brings more challenges to the safety management, collection management, warehouse management, and collection management of museum collections. As is well known, collections are the foundation of a museum’s existence, the foundation of its establishment, and the material basis for the museum’s various business activities. In response to the construction and development needs of Hangzhou Rural Museum, the formulation of “Collection Management System” and “Star Rating Method” has been included as a key focus.
Based on reality, the Municipal Bureau of Landscape and Cultural Relics has formulated and implemented the “Hangzhou Rural (Community) Museum Collection Management System (Trial)” to further standardize the construction and management of rural (community) museums, including four systems: “Collection Collection Management System”, “Collection Collection Collection Management System”, “Collection Archives Management System”, and “Collection Warehouse Management System”. The implementation of the system has further clarified the methods of collecting collections, optimized the requirements for collection management, and put forward clear and feasible requirements for the establishment and improvement of collection archives and the safety management of collection warehouses; The introduction of the system will further standardize the management of collections in rural (community) museums, ensure the safety and use of collections, and make rural (community) museums a prominent highlight in rural construction, becoming an important measure to improve rural soft power.
This year, the evaluation and pairing of star rated museums will continue to be carried out with great strides. In accordance with the requirements of the national and provincial cultural relics departments, Hangzhou actively attempts to strengthen the operation and management of popular rural museums, allowing more museum towns to organically integrate with rural attractions and culture, and naturally integrate more people to participate in “traveling with museums” activities, making rural museums a seed for spreading Chinese rural culture and a new way to retain homesickness.
Museum fever
Integration of culture and tourism to retain homesickness
How to create a sense of presence in the entire museum industry still depends on its unique features.
The Hangzhou Lunar Museum and Chuansuo Museum, located in Yuhang District, are both characteristic private museums that opened in 2022. They focus on traditional Chinese culture, have unique collections, and exhibit in a “literary and artistic style”. They have become well-known “internet celebrities” experience places and are also successful examples of rural museums. This wave of distinctive operations has also given rural museums a sense of existence.
How can rural museums maintain their popularity? We need to rely on long-term and high-quality operational mechanisms.
In today’s home event, Hangzhou released the first batch of 38 “rural (community) museum tourism routes”. In the design process of tourism routes, location, route, experience, characteristics, and innovation have all become important considerations. This “travel plan” for rural (community) museum tourism involves all routes within the scope of Hangzhou City. The rural (community) museums involved in the route will be officially recognized in 2022 and planned to be declared as Zhejiang Province Rural Museum in 2023.The museum and Hangzhou Rural (Community) Museum are the main focus, covering future identifiable planning objects, with public cultural service venues and natural landscapes as the main locations. At the same time, the distance and travel time are also considered in the design process, and the overall requirements are good experience, good comfort, strong accessibility, and high safety.
Hangzhou, with its rural cultural characteristics as its highlight and the construction of rural (community) museums as its focus, strives to connect local cultural and tourism resources with museum culture, creating good destinations suitable for short distance travel, learning, and visiting. As a result, it has produced many popular places for internet celebrities to check in, which fully reflects the deep integration and development of rural culture and tourism, and also greatly demonstrates the role of rural (community) museums in promoting social and economic development The positive effects brought by supporting rural revitalization and other aspects.
Museum fever
A Hundred Flowers Bloom in Educational Activities
A museum is a big school.
Museums are a special resource and important battlefield for education. Teenagers, as the backbone of the inheritance of traditional Chinese culture, enhance their sense of identification and belonging to traditional culture, which plays an important role in the development of excellent traditional culture in China. In recent years, museums in Hangzhou have fully utilized their advantages in collection resources and social education functions, creating museums as a “second classroom” for young people and strengthening their cultural confidence.
Youth Creative Paper Cuttings Competition Hangzhou Arts and Crafts Museum
This batch of projects showcases the innovative, demonstrative, and continuously influential excellent educational activities of Hangzhou’s cultural and museum system, reflecting the current thinking and exploration of youth education by museums in Hangzhou, demonstrating the power of museums and continuously creating a better life. At the same time, under the trend of “double reduction”, suggestions and requirements are proposed for the further development of youth education in museums.
As a judge of the West Lake postcard competition, renowned cartoonist Nie Jun once foresaw that the West Lake postcard competition would sow the seeds of painting in the hearts of children. I believe that in the future, it will surely bloom with brilliant flowers. Years later, my wish came true – “In 2013, I participated in the West Lake Postcard Competition and won the second prize, which was very inspiring for me. From then on, I embarked on the path of professional art. Currently, I work for one of the top ten avant-garde landscape design companies in the United States, and I am very grateful to my hometown and the museums in my hometown.” A girl named Lin Zhuoying exclaimed excitedly.
This is not an exception. Many children choose majors, work, or hobbies that are closely related to their museum activities back then.
Children’s folk Paper Cuttings education activities Tonglu County Museum
Museum fever
Digital Empowerment Site Display
“The rapidly expanding Southern Song Dynasty Deshou Palace Site Museum utilizes digital restoration to directly display the digital growth of the site in the site space, allowing viewers to have a more vivid and intuitive understanding of archaeological sites and Song culture.” A netizen named “Song Xiaobao” shared his thoughts on visiting the Southern Song Dynasty Deshou Palace Site Museum on the “Hangzhou Memories” platform.
Nowadays, the “Hangzhou Memory” public service platform, which benefits the people, has become a magic weapon for spreading and promoting historical and cultural heritage in Hangzhou. It is a digital window for cultural relics and museum resources to serve the public, and also another measure for Hangzhou to continuously deepen digital empowerment of cultural relics and museum construction and development. Here, citizens and tourists can deeply interpret the genes of Hangzhou’s unique cultural heritage, comprehensively understand the story of Hangzhou, and more intuitively and vividly perceive the cultural essence of Hangzhou.
Presenting from multiple perspectives provides a more innovative expression for the dissemination of museum culture. Hangzhou has launched nearly 200 museums of all levels and types based on the electronic map of “Hangzhou’s Museums” created by Gaode Map. The venues are located accurately, equipped with introductions, exterior photos, and open information, greatly improving the experience of public viewing and learning. Hangzhou is fully utilizing the digital museum as a “window” to showcase Song Dynasty culture and promote the inheritance of the city’s historical and cultural heritage.