On August 16th, 2019, the launching ceremony of the East China Show of “Seizing the South of the Yangtze River and Magical Ningxia” and the theme activity of “Ningxia Story I’ll Tell” was held in Hangzhou. Zhejiang and Ningxia tourism departments signed a strategic cooperation agreement, and the two sides will expand cooperation on the sharing of tourism resources, product research and development, and mutual transportation of tourists based on the principle of mutual benefit. In order to promote the co-construction of the tourism market in the two places, Ningxia has also announced the relevant tourism incentive policy of “attracting tourists to Nanjing”, guiding and supporting the relevant enterprises in the two places to invest and develop tourism resources and send tourists to each other, further promoting the win-win cooperation between the two sides and stimulating the rapid development of the tourism market together.
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Yang Peijun, Vice Chairman of Ningxia Hui Autonomous Region Government, Liu Jun, Deputy Director of Propaganda Department of Ningxia Hui Autonomous Region Party Committee and Party Secretary of Culture and Tourism Department, Chu Ziyu, Party Secretary and Director of Zhejiang Culture and Tourism Department, Fu Wei, Deputy Secretary and Inspector of Zhejiang Culture and Tourism Department, Tang Zhongxiang, Secretary and President of zhejiang daily press group Party Committee, Zhang Renhan, Deputy Director of Culture and Tourism Department of Ningxia Hui Autonomous Region, as well as representatives of cultural tourism industry and tour operators in Zhejiang and Ningxia, attended the event.
At the scene, Yang Peijun presented the honorary letter of appointment of “Ningxia Red Cultural Tourism Ambassador” to Xiaoqiang, the chief anchor of Zhejiang TV Education Science and Technology Channel, and invited him, Zhejiang Daily reporter, Zhejiang Radio and Television anchor and other 13 “invited experiencers of Ningxia Cultural Tourism” to travel to Ningxia in depth, experience the beauty of Ningxia, publicize the beauty of Ningxia, help red cultural tourism, and jointly tell the story of poverty alleviation cooperation between the east and the west. At the meeting, the theme activity of “Ningxia Story I’ll Tell” was also launched, and more tourists were invited to participate in the theme activity, telling Ningxia’s rich history and culture, beautiful natural landscape and unique spiritual feelings through personal perspectives.
Liu Jun said in his speech that the cultural tourism exchange between Ningxia and Zhejiang has a long history, and both sides have profound cultural heritage and beautiful scenery. Many scenic spots have long been the “punch-in” places for tourists from both places. At present, the cultural tourism resources of the two places are very different and complementary. I believe that with the deepening of exchanges and cooperation between the two sides, the prospects for the development of culture and tourism industry in the two places are also broader.
Fu Wei said in his speech that Ningxia is a popular cultural and tourist destination for Zhejiang people. He hoped that both sides would further strengthen exchanges and cooperation between the two places, deepen communication and enhance friendship, achieve the goal of mutual sharing of resources, mutual exchange of tourists and information, and jointly promote the high-quality development of culture and tourism in the two places.
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